How to Run Your Own Business Using Google Adwords
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There is a relatively simple way to make money using Google Adwords. It is called 'lead generation'. The basic process is this:
- you create a website which collects leads or online applications from people interested in a certain product (e.g. car insurance or a quote for a new kitchen).
- you find a buyer for these applications (a car insurance broker or a home improvements company).
- you advertise your website on Google (using Google Adwords) in order to generate online applications that you can sell.
- as long as your advertising costs are lower than your revenue from selling the leads, this creates a profitable income stream.
- the beauty of this system is that once the setup is done, there is very little ongoing maintenance required, which creates passive income and gives you time to focus on other things.
I have used this method to make money using Google Adwords for the past 8 years, and I'm still using it today.
Using an easy-to-follow step-by-step approach -- along with all the resources you need to get started -- this course will help you start making money from Google Adwords very quickly.
In this course you will see:
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|Section 1: Introduction|
A basic overview of the course, a bit of background about the course creator, is this course for you and an explanation of a few acronyms.
|Section 2: Finding a buyer for what you will be selling|
Before you get started you need to identify a profitable niche. This video tells you what you must look for in a niche, and how to find profitable niche markets in which to do lead generation using Google Adwords. Includes examples of profitable niches.
This video provides an overview of some minor compliance issues you might encounter before you start, and how to deal with them.
This video explains how to find a good potential lead buyer, one which will be receptive to a lead trial.
Once you've identified a potential lead buyer you must deal with the tricky issue of finding the right person within that company to pitch to. In this video you'll learn the methods I use to get your foot in the door and speak to the right person, to give your pitch the best possible chance of success. This lecture contains a template email pitch to use when trying to arrange a lead trial.
So you've got the decision maker on the phone - the next thing you need to do is sell them the idea of a lead trial. This video explains the best way to approach your pitch, what makes a potential lead buyer excited and how to price your leads.
So you've got them interested in a lead trial - now you need to negotiate the best possible price for your leads. This video teaches you how to do this, and how to ensure that your buyer is not given loopholes they can use to reject too many of your leads.
|Section 3: Creating your website|
This video gives you the fundamentals of how lead generation works, and why you need a website for it. It will also teach you how to pick a good domain name for the website you're about to create, and where to buy the name from.
You have a domain name or URL for your website - now you need to build it, or pay someone to build it. This video teaches you whether to build your website yourself or outsource the build. Also covered: design tips, outsourcing tips.
Once your website has been built you need to set up simple email delivery of the leads it will generate to the lead buyer. This video explains how to do this.
|Section 4: Using Google Adwords|
This is a step by step walkthrough of how to create a new Google Adwords campaign from scratch. This video walks you through campaign settings, targeting options and ad, adgroup and keyword creation.
This is one of the most important videos in this course, teaching you how to use various features in Google Adwords to make your campaign profitable. It will also teach you how to optimise your landing page/website for conversion using real life examples. This lecture covers:
- Conversion rate tips
- Increase your click through rate
- Landing page optimisation
- How to use campaign settings to save money
- Proven keyword strategy, and how to create ads which convert
- Proven bidding strategy
- Tracking and management
|Section 5: Starting the lead trial|
This lecture deals with the tricky issue of how to ensure your lead buyer pays you for the leads you deliver.
You're nearly ready to put your campaign live and start generating leads. This video tells you what checks and tests you need to do before you go live to ensure that the trial goes smoothly.
This video teaches you what to do once the campaign is live and the lead trial is in progress.
Once you've proven the business model and run a successful, profitable lead trial, the next thing you will want to do is to scale your business. This penultimate lecture teaches you how to scale once you are profitable.
|Section 6: Recap|
This is a quick overview of everything you've learnt in this course.
Michael Madew is a Pay Per Click Marketing Professional with over 10 years experience. He has managed Google Adwords & Bing campaigns for several well known UK brands.
Since 2005, Michael has run his own highly successful lead generation business, using Google Adwords, BingAds & other PPC platforms to generate high quality sales leads for many blue-chip financial & insurance companies in the UK and Europe. In 2011 he founded The Art of Mobile, a mobile web design company which produces beautiful mobile websites and landing pages for leading brands.
Michael had written many articles for leading UK affiliate industry websites such as PerformanceIN.
Before starting his own business, Michael was a senior marketing manager for a large digital agency and in this capacity managed millions of pounds of client spend across several different sectors including finance, healthcare, charity & home improvements.