How To Run A Sweepstakes or Contest To Grow Your Business

Learn how to run a sweepstakes or contest that builds your email list, increases sales, and grows your business.
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  • Lectures 8
  • Length 34 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Do you want to quickly grow your email list and get more traffic to your website?

Do you want more likes on Facebook and followers on Twitter?

Do you want to increase your brand exposure and awareness?

Do you want to increase sales and new customers?

Are you looking for a cost-effective marketing strategy to use for your business?

This course is a comprehensive, in-depth look at the world of sweepstakes and contests. Whether you are an entrepreneur, blogger, marketer, or business owner, you will learn to successfully utilize this marketing tactic in your business.

This course will take you step-by-step through planning, building, launching, marketing, and managing a sweepstakes or contest.

This course is packed with over 7 years of insights, hard-learned lessons, and simple tips to help you get the most out of your social promotions.

This course is brought to you by ViralSweep.

What are the requirements?

  • No prior knowledge of sweepstakes or contests is necessary

What am I going to get from this course?

  • Run a sweepstakes or contest
  • Set up effective social promotions that drive results
  • Spot the differences between sweepstakes, contests, and lotteries
  • Create a perfectly planned pre-launch strategy for your promotions
  • Execute a launch day strategy for your promotions that create results
  • Utilize email marketing to promote to your entrants

Who is the target audience?

  • This course is meant for anyone interested in learning how to effectively utilize sweepstakes and contests to market and grow their business.
  • If you're an entrepreneur, blogger, business owner, or a marketer, this course is a great primer on using an effective marketing tool.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Sweepstakes and contests can provide a lot of benefits, like helping to generate a ton of new email subscribers, new customers, a boost in sales, and more brand exposure. Legally speaking, there are a few key differences between sweepstakes and contests that separate the two.

Section 2: Planning and Setting Up Your Promotion

Plan every aspect of your promotion, from setting goals, to figuring out the promotion details, to learning how to come up with a good value proposition.


Use a service like ViralSweep to input your information that you came up with in the previous section. Avoid creating a high barrier to entry by collecting only information you need, and be sure to test your promotion on desktop, tablet, and mobile devices before setting it live.

Section 3: Creating Your Pre-Launch and Launch Strategy

Having a pre-launch strategy for your promotion is extremely important so that you can quickly get the ball rolling and start seeing some results. Utilize these tactics to put together your pre-launch strategy.


Having a launch day strategy is just as important as having a pre-launch strategy. If you want your giveaway to really take off and grow some legs, you have to have everything in order so that it brings you maximum exposure. The launch day strategy is all about executing on the pre-launch strategy that has already been put into place, and then taking it one step further.

Section 4: During and After the Promotion

Learn what you should be focusing on during the promotion, like engagement, customer service, and analytics.


By this point you've grown your audience and helped your brand become more visible. It's time to choose the winners, fulfill the prizes, and leverage the growth your promotion has provided.


Through this course you've gone from planning, to launching, to marketing, to completing your promotion. Well done! I hope this course has helped to motivate, inspire, and educate you so that you can continue to run successful promotions.

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Instructor Biography

Giancarlo Massaro, Co-Founder of ViralSweep

Giancarlo is the co-founder of ViralSweep, a service that helps brands build and run engaging social promotions. Over the past 7 years Giancarlo has built and managed thousands of sweepstakes and contests for clients, as well as consulted for brands of all sizes on how to build and run effective social promotions.

Prior to ViralSweep, Giancarlo started AnyLuckyDay, where he launched one new sweepstakes every single day for 730 days straight, working with a new company each day to give away and promote their products to his audience.

Giancarlo is an alumnus of Sacred Heart University.

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