How To Run A Sweepstakes or Contest To Grow Your Business
4.7 (108 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,492 students enrolled
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How To Run A Sweepstakes or Contest To Grow Your Business

Learn how to run a sweepstakes or contest that builds your email list, increases sales, and grows your business.
4.7 (108 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,492 students enrolled
Created by Giancarlo Massaro
Last updated 12/2014
English
Price: Free
Includes:
  • 34 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Run a sweepstakes or contest
  • Set up effective social promotions that drive results
  • Spot the differences between sweepstakes, contests, and lotteries
  • Create a perfectly planned pre-launch strategy for your promotions
  • Execute a launch day strategy for your promotions that create results
  • Utilize email marketing to promote to your entrants
View Curriculum
Requirements
  • No prior knowledge of sweepstakes or contests is necessary
Description

Do you want to quickly grow your email list and get more traffic to your website?

Do you want more likes on Facebook and followers on Twitter?

Do you want to increase your brand exposure and awareness?

Do you want to increase sales and new customers?

Are you looking for a cost-effective marketing strategy to use for your business?

This course is a comprehensive, in-depth look at the world of sweepstakes and contests. Whether you are an entrepreneur, blogger, marketer, or business owner, you will learn to successfully utilize this marketing tactic in your business.

This course will take you step-by-step through planning, building, launching, marketing, and managing a sweepstakes or contest.

This course is packed with over 7 years of insights, hard-learned lessons, and simple tips to help you get the most out of your social promotions.

This course is brought to you by ViralSweep.

Who is the target audience?
  • This course is meant for anyone interested in learning how to effectively utilize sweepstakes and contests to market and grow their business.
  • If you're an entrepreneur, blogger, business owner, or a marketer, this course is a great primer on using an effective marketing tool.
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Curriculum For This Course
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Introduction
1 Lecture 03:08

Sweepstakes and contests can provide a lot of benefits, like helping to generate a ton of new email subscribers, new customers, a boost in sales, and more brand exposure. Legally speaking, there are a few key differences between sweepstakes and contests that separate the two.

Benefits of sweepstakes and contests
03:08
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Planning and Setting Up Your Promotion
2 Lectures 13:48

Plan every aspect of your promotion, from setting goals, to figuring out the promotion details, to learning how to come up with a good value proposition.

Planning your Promotion
11:35

Use a service like ViralSweep to input your information that you came up with in the previous section. Avoid creating a high barrier to entry by collecting only information you need, and be sure to test your promotion on desktop, tablet, and mobile devices before setting it live.

Setting Up Your Promotion
02:13
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Creating Your Pre-Launch and Launch Strategy
2 Lectures 10:19

Having a pre-launch strategy for your promotion is extremely important so that you can quickly get the ball rolling and start seeing some results. Utilize these tactics to put together your pre-launch strategy.

Pre-Launch Strategy
04:53

Having a launch day strategy is just as important as having a pre-launch strategy. If you want your giveaway to really take off and grow some legs, you have to have everything in order so that it brings you maximum exposure. The launch day strategy is all about executing on the pre-launch strategy that has already been put into place, and then taking it one step further.

Launch Day Strategy
05:26
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During and After the Promotion
3 Lectures 06:25

Learn what you should be focusing on during the promotion, like engagement, customer service, and analytics.

During The Promotion
02:44

By this point you've grown your audience and helped your brand become more visible. It's time to choose the winners, fulfill the prizes, and leverage the growth your promotion has provided.

Closing The Promotion Down
03:03

Through this course you've gone from planning, to launching, to marketing, to completing your promotion. Well done! I hope this course has helped to motivate, inspire, and educate you so that you can continue to run successful promotions.

Final Thoughts
00:38
About the Instructor
Giancarlo Massaro
4.7 Average rating
121 Reviews
6,685 Students
2 Courses
Co-Founder of ViralSweep

Giancarlo is the co-founder of ViralSweep, a service that helps brands build and run engaging social promotions. Over the past 7 years Giancarlo has built and managed thousands of sweepstakes and contests for clients, as well as consulted for brands of all sizes on how to build and run effective social promotions.

Prior to ViralSweep, Giancarlo started AnyLuckyDay, where he launched one new sweepstakes every single day for 730 days straight, working with a new company each day to give away and promote their products to his audience.

Giancarlo is an alumnus of Sacred Heart University.