How To Run A Sweepstakes or Contest To Grow Your Business

Learn how to run a sweepstakes or contest that builds your email list, increases sales, and grows your business.

Created byGiancarlo Massaro

Last updated 12/2014

English

What you'll learn

Run a sweepstakes or contest
Set up effective social promotions that drive results
Spot the differences between sweepstakes, contests, and lotteries
Create a perfectly planned pre-launch strategy for your promotions
Execute a launch day strategy for your promotions that create results
Utilize email marketing to promote to your entrants

Course content

4 sections • 8 lectures • 33m total length

Benefits of sweepstakes and contests3:08
Sweepstakes and contests can provide a lot of benefits, like helping to generate a ton of new email subscribers, new customers, a boost in sales, and more brand exposure. Legally speaking, there are a few key differences between sweepstakes and contests that separate the two.

Planning your Promotion11:35
Plan every aspect of your promotion, from setting goals, to figuring out the promotion details, to learning how to come up with a good value proposition.
Setting Up Your Promotion2:13
Use a service like ViralSweep to input your information that you came up with in the previous section. Avoid creating a high barrier to entry by collecting only information you need, and be sure to test your promotion on desktop, tablet, and mobile devices before setting it live.

Pre-Launch Strategy4:53
Having a pre-launch strategy for your promotion is extremely important so that you can quickly get the ball rolling and start seeing some results. Utilize these tactics to put together your pre-launch strategy.
Launch Day Strategy5:26
Having a launch day strategy is just as important as having a pre-launch strategy. If you want your giveaway to really take off and grow some legs, you have to have everything in order so that it brings you maximum exposure. The launch day strategy is all about executing on the pre-launch strategy that has already been put into place, and then taking it one step further.

During The Promotion2:44
Learn what you should be focusing on during the promotion, like engagement, customer service, and analytics.
Closing The Promotion Down3:03
By this point you've grown your audience and helped your brand become more visible. It's time to choose the winners, fulfill the prizes, and leverage the growth your promotion has provided.
Final Thoughts0:38
Through this course you've gone from planning, to launching, to marketing, to completing your promotion. Well done! I hope this course has helped to motivate, inspire, and educate you so that you can continue to run successful promotions.

Requirements

No prior knowledge of sweepstakes or contests is necessary

Description

Do you want to quickly grow your email list and get more traffic to your website?

Do you want more likes on Facebook and followers on Twitter?

Do you want to increase your brand exposure and awareness?

Do you want to increase sales and new customers?

Are you looking for a cost-effective marketing strategy to use for your business?

This course is a comprehensive, in-depth look at the world of sweepstakes and contests. Whether you are an entrepreneur, blogger, marketer, or business owner, you will learn to successfully utilize this marketing tactic in your business.

This course will take you step-by-step through planning, building, launching, marketing, and managing a sweepstakes or contest.

This course is packed with over 7 years of insights, hard-learned lessons, and simple tips to help you get the most out of your social promotions.

This course is brought to you by ViralSweep.

Who this course is for:

This course is meant for anyone interested in learning how to effectively utilize sweepstakes and contests to market and grow their business.
If you're an entrepreneur, blogger, business owner, or a marketer, this course is a great primer on using an effective marketing tool.

How To Run A Sweepstakes or Contest To Grow Your Business

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 3min

Planning and Setting Up Your Promotion2 lectures • 14min

Creating Your Pre-Launch and Launch Strategy2 lectures • 10min

During and After the Promotion3 lectures • 6min

Requirements

Description

Who this course is for: