How to Run a Successful Blog Tour for Novelists
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
179 students enrolled
Wishlisted Wishlist

Please confirm that you want to add How to Run a Successful Blog Tour for Novelists to your Wishlist.

Add to Wishlist

How to Run a Successful Blog Tour for Novelists

Launch a blogging tour that will help you sell more books, reach your target audience, & increase your readership.
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
179 students enrolled
Created by Ms. Beth Barany
Last updated 5/2013
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 1 hour on-demand audio
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You'll learn how to leverage the power of book bloggers' avid readership
  • You'll discover how to find bloggers eager to celebrate your book
  • You'll learn all the step-by-step tools to be totally prepared for your blog tour
  • And more!
View Curriculum
  • You'll need an online home, ideally a blog
  • You'll need some comfort level with social media
  • You'll need to be able to write articles or do Q&As
  • You'll need the willingness to try new things to spread the word about your book
  • You'll need your enthusiasm and excitement to spread the word about your book!

In this video course, you'll learn how to run a successful blog tour for yourself or for others.

Designed by a novelist for novelists, specifically genre fiction writers, though totally applicable to nonfiction authors.

Take this course if you want to reach your readers through one of today's most influential marketing channel for authors: book bloggers and avid bloggers.

A blog tour is a way to spread the message about your book, generate book sales, increase your newsletter subscribers, increase your readership, and overall, increase your author platform (or reach).

This course is for:

  • Authors, novelists and short story writers
  • Unpublished and published

Please note: This course isn't for absolute beginners. I'm assuming you have some comfort level with blogging, writing articles, and using social media, or you are ready to dive in and get comfortable with these tools fast.

Lots of tools, templates, checklists, and resources! I created 29 videos for you, anywhere from 1 to 11 minutes in length, so you can watch in short bursts, or watch the course all at once. It's about 3 hours of content. Block off your afternoon!

In a step-by-step manner, I provide you with Checklists and Templates, and take the guess work out of what to say to bloggers to get them excited to feature you and your book on your blog.

Modules include:

  • How to find bloggers who'll be interested in featuring you and your book
  • How to get bloggers curious via social media to join in your blog tour
  • What to write to invite bloggers to join your blog tour
  • What images and other materials you need to launch your tour
  • What marketing to do to promote your tour and get people excited
  • How to decide what giveaways to offer
  • How to decide what content to write about for the blog tour
  • How to run the tour
  • How to follow up after the tour

Bonus: For those of you who sign up for my course, you also get an e-edition of my new book,Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers.

Just FYI... Normally I charge $997 to $2,500 to run these for clients. But in this course I share ALL my secrets.

And, if there's something more that you'd like to know about running blog tours that I haven't covered yet, once you've enrolled, you can ask me directly in the 24/7 forum that I check regularly.

See you in the course!

Who is the target audience?
  • novelists
  • unpublished and published novelists
Students Who Viewed This Course Also Viewed
Curriculum For This Course
33 Lectures
Overview of How to Plan and Run Your Own Blog Tour
7 Lectures 19:37
In this short video, I explain what a blog tour is -- just so you know exactly what you're stepping into!
Preview 02:47

In this view, I explain the overview of this course on how to run a blog tour.
Preview 03:07

Why run a blog tour?! In this short video, I share why I think it's important, and invite you to think about why running a blog tour is important to you.
Preview 01:22

This video is an overview of all the main components you'll need to gather in preparation for your blog tour. In the Supplementary Material for this lesson, you can read the article on which this video is based. Also, use the checklist in the lesson to keep track of the main preparatory steps.
Preview 07:44

Many authors think they can plan and run a blog tour in a few days. And maybe you can, but if you want to be prepared, listen to my recommendations about timing in this short video.
When To Start Planning Your Blog Tour

One of the key initial decisions you'll take to make as you set up your blog tour is how lond like it to last. I go through the various options and how to decide which is best for you.
Decisions About Length of Your Blog Tour

This isn't a Lecture but Resources I mention during this course. It will update regularly.
Resources List for Your Blog Tour
Preparation Phase for How to Run Your Own Blog Tour
15 Lectures 01:28:39
Key to running a successful tour is getting bloggers to participate! In this video, I share how to find and also attract bloggers. Be sure to check out the bloggers resource list in the Supplementary Material. It will be updated from time to time, so check back to be sure you have the most updated edition. Also in the Supplementary Material are the spreadsheets to use to build your blogger database.
How to Find Bloggers to Participate in Your Blog Tour

In this lesson I share the letter I use to invite bloggers to your blog tour. I also share what you send them once they say, "Yes!" Templates for both those letters are in the Supplementary Material.
Invite and Follow up with Bloggers

Giving away a prize is an important element of your blog tour. Giveaways generate excite, attention, and people love to receive free things. In this video, I give you the overview of what kind of giveaways to offer, and why.
About Giveaways

Learn why it's important to give away review copies of your book to the bloggers participating in your tour. I also cover what format your book needs to be in.
About Review Copies of Your Book

A pep talk! Here are the key elements of running a successful blog tour: attitude, preparation, and support.
A Pep Talk: The Key Elements to a Successful Blog Tour

In this video, I go over the importance of metadata, how to compile your our metadata document, and how the document is useful. In Supplementary Material, use the template for metadata to create this important file for your book.
Gather All The Elements: The Meta Data of Your Book

In this video, I go over the important graphics you'll need for your blog tour. In the Supplementary Material, I've uploaded some examples of a Blog Tour Banner, which is an optional graphical element.
Graphical Elements

This short video contains a reminder on getting your social media channels ready for your tour. You can use the checklist provided to keep track of your assesment.
Take Stock of Your Social Media

Before you start your blog tour, start spreading the word. This lesson shares how.
Prepare Your Marketing

In this lesson, I walk you through creating a media kit in preparation of your blog tour.
Prepare and Post A Media Kit

Many authors ask me what they should write for all their blog tour stops. I share in this lesson the various options you have.
What To Write for Your Blog Tour

I recommend that you give away an item at each blog tour stop and as a Grand Prize. I share in this video what to share with blogger so they can promote your giveaway. Examples of Giveaway language are in the Supplementary Material.
Giveaway Language

Once a blogger has agreed to participate in your blog tour, then what do you do, besides the Happy Dance?!
Once You Get a YES from a Blogger

In this lesson, I describe the key elements of a blog tour page. Follow along with the examples in the Supplementary Material.
Build the Blog Tour Web Page

In this lesson, I share with you what you can say in your social media channels to generate excitement, share the news, and ask for support and/or subscribers. I've included a handy checklist in the Supplementary Material so you can organize your actions.
Marketing the Start of the Blog Tour
During the Blog Tour, How To Keep The Momentum
4 Lectures 12:49
In this lesson, I walk you through the daily activities you can take to promote your daily blog tour stops. In the Supplementary Material, I've provided a Checklist for you to keep track of your activities. (I mention a Calendar, but have figured out the best way to create that yet. It's coming!)
Daily Checklist of Activities During Your Blog Tour

Attitude is Everything, And So is Community

In this lesson, I talk about tracking your social media and book sales stats every day during the tour. In the Supplementary Material I include all the tracking sheets for your tour, in case you didn't download it in Lesson 7.
Tracking During The Tour

Using Photos and Video To Promote Your Blog Tour (Optional and Fun!)
After Your Blog Tour: Follow Up Activities
4 Lectures 10:58
Follow up with Your Bloggers

In this lecture I share how to contact your daily blog tour winners. In the Supplementary Material, you'll find the template for the email to send them.
Follow Up with Your Blog Stop Winners

In this lecture I share how to contact your Grand Prize blog tour winner(s). In the Supplementary Material, you'll find the template for the email to send them.
Follow Up with Your Grand Prize Winner

Congratulations! Your Blog Tour is done, or you're preparing for when it's done. What do you do? In this lesson, I share about what you can do to keep the marketing going and wrap up your tour. In the Supplementary Material, you'll find a Checklist to keep track of your follow up activities.
Marketing Follow up
Bonus Material
3 Lectures 01:01:34
As a Bonus for taking this course, I'm giving you the PDF version of my book, TWITTER FOR AUTHORS: SOCIAL MEDIA BOOK MARKETING STRATEGIES FOR SHY WRITERS. The links to the Kindle or epub version can be found here: http://www.twitter-for-authors .
Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers by Beth Barany (PDF edition)
38 pages

Bonus: Q&A call 4-24-2013

Transcript of Bonus Q&A call 4-24-2013
19 pages
About the Instructor
Ms. Beth Barany
4.8 Average rating
4 Reviews
179 Students
1 Course
Certified Creativity Coach for Writers

Beth Barany is a marketing advisor for writers and publishers. She's run over a dozen marketing campaigns for authors and small publishers, including blog tours, Amazon Bestseller campaigns, and social media campaigns. Her latest book for authors is Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, available on Amazon, iTunes, and Nook.

The author of the bestselling books, The Writer’s Adventure Guide: 12 Stages to Writing Your Book and Overcome Writer’s Block, Beth also publishes the monthly digital magazine, Author Entrepreneurship Magazine, to help authors create successful and sustainable careers. Beth is the award-winning novelist of the young adult epic fantasy, Henrietta The Dragon Slayer, the first of a multi-book series.

As a Master NLP Practitioner, Certified Creativity Coach, and experienced speaker and teacher, Beth Barany has helped authors get their books written, edited and published for over 14 years, as well as guided them in effectively marketing and selling their work. Five of her clients’ books have been best-sellers. Sign up for her newsletter and receive her free Writer's Motivation Mini-Course at Also receive a free subscription to Author Entrepreneur Magazine at

Beth Barany lives in Oakland, California, with her husband, Ezra Barany, the bestselling author of The Torah Codes, and their two cats, and over 1,000 books.