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In this video course, you'll learn how to run a successful blog tour for yourself or for others.
Designed by a novelist for novelists, specifically genre fiction writers, though totally applicable to nonfiction authors.
Take this course if you want to reach your readers through one of today's most influential marketing channel for authors: book bloggers and avid bloggers.
A blog tour is a way to spread the message about your book, generate book sales, increase your newsletter subscribers, increase your readership, and overall, increase your author platform (or reach).
This course is for:
Please note: This course isn't for absolute beginners. I'm assuming you have some comfort level with blogging, writing articles, and using social media, or you are ready to dive in and get comfortable with these tools fast.
Lots of tools, templates, checklists, and resources! I created 29 videos for you, anywhere from 1 to 11 minutes in length, so you can watch in short bursts, or watch the course all at once. It's about 3 hours of content. Block off your afternoon!
In a step-by-step manner, I provide you with Checklists and Templates, and take the guess work out of what to say to bloggers to get them excited to feature you and your book on your blog.
Bonus: For those of you who sign up for my course, you also get an e-edition of my new book,Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers.
Just FYI... Normally I charge $997 to $2,500 to run these for clients. But in this course I share ALL my secrets.
And, if there's something more that you'd like to know about running blog tours that I haven't covered yet, once you've enrolled, you can ask me directly in the 24/7 forum that I check regularly.
See you in the course!
|Section 1: Overview of How to Plan and Run Your Own Blog Tour|
|In this short video, I explain what a blog tour is -- just so you know exactly what you're stepping into!|
|In this view, I explain the overview of this course on how to run a blog tour.|
|Why run a blog tour?! In this short video, I share why I think it's important, and invite you to think about why running a blog tour is important to you.|
This video is an overview of all the main components you'll need to gather in preparation for your blog tour. In the Supplementary Material for this lesson, you can read the article on which this video is based. Also, use the checklist in the lesson to keep track of the main preparatory steps.
|Many authors think they can plan and run a blog tour in a few days. And maybe you can, but if you want to be prepared, listen to my recommendations about timing in this short video.|
|One of the key initial decisions you'll take to make as you set up your blog tour is how lond like it to last. I go through the various options and how to decide which is best for you.|
This isn't a Lecture but Resources I mention during this course. It will update regularly.
|Section 2: Preparation Phase for How to Run Your Own Blog Tour|
Key to running a successful tour is getting bloggers to participate! In this video, I share how to find and also attract bloggers. Be sure to check out the bloggers resource list in the Supplementary Material. It will be updated from time to time, so check back to be sure you have the most updated edition. Also in the Supplementary Material are the spreadsheets to use to build your blogger database.
|In this lesson I share the letter I use to invite bloggers to your blog tour. I also share what you send them once they say, "Yes!" Templates for both those letters are in the Supplementary Material.|
|Giving away a prize is an important element of your blog tour. Giveaways generate excite, attention, and people love to receive free things. In this video, I give you the overview of what kind of giveaways to offer, and why.|
|Learn why it's important to give away review copies of your book to the bloggers participating in your tour. I also cover what format your book needs to be in.|
|A pep talk! Here are the key elements of running a successful blog tour: attitude, preparation, and support.|
|In this video, I go over the importance of metadata, how to compile your our metadata document, and how the document is useful. In Supplementary Material, use the template for metadata to create this important file for your book.|
|In this video, I go over the important graphics you'll need for your blog tour. In the Supplementary Material, I've uploaded some examples of a Blog Tour Banner, which is an optional graphical element.|
|This short video contains a reminder on getting your social media channels ready for your tour. You can use the checklist provided to keep track of your assesment.|
|Before you start your blog tour, start spreading the word. This lesson shares how.|
|In this lesson, I walk you through creating a media kit in preparation of your blog tour.|
|Many authors ask me what they should write for all their blog tour stops. I share in this lesson the various options you have.|
|I recommend that you give away an item at each blog tour stop and as a Grand Prize. I share in this video what to share with blogger so they can promote your giveaway. Examples of Giveaway language are in the Supplementary Material.|
|Once a blogger has agreed to participate in your blog tour, then what do you do, besides the Happy Dance?!|
|In this lesson, I describe the key elements of a blog tour page. Follow along with the examples in the Supplementary Material.|
|In this lesson, I share with you what you can say in your social media channels to generate excitement, share the news, and ask for support and/or subscribers. I've included a handy checklist in the Supplementary Material so you can organize your actions.|
|Section 3: During the Blog Tour, How To Keep The Momentum|
|In this lesson, I walk you through the daily activities you can take to promote your daily blog tour stops. In the Supplementary Material, I've provided a Checklist for you to keep track of your activities. (I mention a Calendar, but have figured out the best way to create that yet. It's coming!)|
Attitude is Everything, And So is Community
In this lesson, I talk about tracking your social media and book sales stats every day during the tour. In the Supplementary Material I include all the tracking sheets for your tour, in case you didn't download it in Lesson 7.
Using Photos and Video To Promote Your Blog Tour (Optional and Fun!)
|Section 4: After Your Blog Tour: Follow Up Activities|
Follow up with Your Bloggers
|In this lecture I share how to contact your daily blog tour winners. In the Supplementary Material, you'll find the template for the email to send them.|
|In this lecture I share how to contact your Grand Prize blog tour winner(s). In the Supplementary Material, you'll find the template for the email to send them.|
|Congratulations! Your Blog Tour is done, or you're preparing for when it's done. What do you do? In this lesson, I share about what you can do to keep the marketing going and wrap up your tour. In the Supplementary Material, you'll find a Checklist to keep track of your follow up activities.|
|Section 5: Bonus Material|
|As a Bonus for taking this course, I'm giving you the PDF version of my book, TWITTER FOR AUTHORS: SOCIAL MEDIA BOOK MARKETING STRATEGIES FOR SHY WRITERS. The links to the Kindle or epub version can be found here: http://www.twitter-for-authors .|
Bonus: Q&A call 4-24-2013
Transcript of Bonus Q&A call 4-24-2013
Beth Barany is a marketing advisor for writers and publishers. She's run over a dozen marketing campaigns for authors and small publishers, including blog tours, Amazon Bestseller campaigns, and social media campaigns. Her latest book for authors is Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, available on Amazon, iTunes, and Nook.
The author of the bestselling books, The Writer’s Adventure Guide: 12 Stages to Writing Your Book and Overcome Writer’s Block, Beth also publishes the monthly digital magazine, Author Entrepreneurship Magazine, to help authors create successful and sustainable careers. Beth is the award-winning novelist of the young adult epic fantasy, Henrietta The Dragon Slayer, the first of a multi-book series.
As a Master NLP Practitioner, Certified Creativity Coach, and experienced speaker and teacher, Beth Barany has helped authors get their books written, edited and published for over 14 years, as well as guided them in effectively marketing and selling their work. Five of her clients’ books have been best-sellers. Sign up for her newsletter and receive her free Writer's Motivation Mini-Course at www.BethBarany.com. Also receive a free subscription to Author Entrepreneur Magazine at www.authorentrepreneurship.com.
Beth Barany lives in Oakland, California, with her husband, Ezra Barany, the bestselling author of The Torah Codes, and their two cats, and over 1,000 books.
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