How to Recover from Google’s Mobile Algorithm Update
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How to Recover from Google’s Mobile Algorithm Update

Have you lost mobile traffic due to Google’s mobile algorithm update? Learn what to do to get it back on track.
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6 students enrolled
Last updated 4/2016
English
Current price: $10 Original price: $30 Discount: 67% off
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Includes:
  • 1 hour on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn what Google’s Mobile Usability algorithm update is
Find out how to conclude if your traffic losses are from the mobile update
Figure out if your website is mobile-friendly to Google
Determine which specific pages on your website need to be fixed
Make your WordPress site mobile-friendly
View Curriculum
Requirements
  • You’ll need either some basic coding knowledge, or understanding enough of your website’s inner workings to make these changes (or access to someone who can)
Description

Google is now decreasing mobile search rankings for websites that it deems not mobile-friendly, and your mobile SEO and traffic could be suffering as a result. Issues like viewport configuration, font size, and page speed all factor into whether your site passes Google's mobile usability test.

But don't panic! During this course, you'll learn how to identify if your site was affected by the mobile algorithm change and what you can do to fix your website's mobile SEO and usability issues and get back into Google's good graces again.

Have questions that aren't covered in this course? Ask your instructor, Janet Driscoll Miller, questions in the discussion area.

Who is the target audience?
  • If you have a website or manage one (calling all web developers and webmasters!), and especially if you’ve lost organic search traffic recently, then you definitely need to take this course.
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Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 01:10:30
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Is Your Site is Mobile-Friendly?
1 Lecture 00:42
How to Tell if Your Site is Mobile-Friendly
00:42
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Which Pages Need Updates?
3 Lectures 08:51

Using Google Analytics to Find Affected Pages
06:07

Analyzing Your Pages Using Google's Testing Tool
02:05
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Google's Mobile SEO Criteria
3 Lectures 03:47

Google's 5 Elements of Mobile Usability
03:26

CHECKLIST: Making Your Website Mobile-Friendly
5 pages
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Making Your WordPress Site Mobile-Friendly
8 Lectures 11:21
Steps 1 and 2.1: Backing Up Your Site and Determining Your Version
02:09

How to Determine Your WordPress Version
00:32

Step 2.2: Determining Your Theme
01:05

How to Determine Your WordPress Theme
01:14

Step 3: Determining if Your Theme is Mobile-Friendly
00:59

Using the Mobile Emulator Tool in Chrome
01:01

Step 4: What To Do if Steps 1-3 Didn't Work
03:36

Resources on Designing for Mobile
00:45
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Additional Resources
2 Lectures 37:37
Google Analytics Reports Course
00:14

About the Instructor
Janet Driscoll Miller
4.4 Average rating
25 Reviews
463 Students
5 Courses
President & CEO, Marketing Mojo

Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.

Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.