How to Recover from Google’s Mobile Algorithm Update
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Google is now decreasing mobile search rankings for websites that it deems not mobile-friendly, and your mobile SEO and traffic could be suffering as a result. Issues like viewport configuration, font size, and page speed all factor into whether your site passes Google's mobile usability test.
But don't panic! During this course, you'll learn how to identify if your site was affected by the mobile algorithm change and what you can do to fix your website's mobile SEO and usability issues and get back into Google's good graces again.
Have questions that aren't covered in this course? Ask your instructor, Janet Driscoll Miller, questions in the discussion area.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
Before You Get StartedPreview
About Janet Driscoll MillerPreview
About the Google Mobile Algorithm UpdatePreview
|Section 2: Is Your Site is Mobile-Friendly?|
How to Tell if Your Site is Mobile-Friendly
|Section 3: Which Pages Need Updates?|
Using Google Analytics to Find Affected Pages
Analyzing Your Pages Using Google's Testing Tool
|Section 4: Google's Mobile SEO Criteria|
Google's 5 Elements of Mobile Usability
CHECKLIST: Making Your Website Mobile-Friendly
|Section 5: Making Your WordPress Site Mobile-Friendly|
Steps 1 and 2.1: Backing Up Your Site and Determining Your Version
How to Determine Your WordPress Version
Step 2.2: Determining Your Theme
How to Determine Your WordPress Theme
Step 3: Determining if Your Theme is Mobile-Friendly
Using the Mobile Emulator Tool in Chrome
Step 4: What To Do if Steps 1-3 Didn't Work
Resources on Designing for Mobile
|Section 6: Additional Resources|
Google Analytics Reports Course
Getting the Most Value from Google AnalyticsPreview
Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.
Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.