How to Prosper and Thrive as a DIY Musician
4.8 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
203 students enrolled
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How to Prosper and Thrive as a DIY Musician

Learn how to promote your music and engage with fans to build up your fan base.
4.8 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
203 students enrolled
Created by Bob Baker
Last updated 9/2015
English
Learn Fest Sale
Current price: $10 Original price: $20 Discount: 50% off
6 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1.5 hours on-demand audio
  • 2 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to attract a larger fan base
  • Specific tactics and tools to engage with fans and build strong relationships with them
  • How to offer your music and merchandise in ways that compel fans to buy now and buy more of your awesome stuff
View Curriculum
Requirements
  • A passion for music and a committment to going through the video/audio lessons, capturing your ideas on the worksheets, and most important, applying what you learned to your own life
Description

More than 175 happy students! Why do some musicians sell a lot and get big crowds at their shows, while most do-it-yourself artists (like you perhaps?) struggle to get noticed?

Take this online course and you'll end up with a four-point plan to not only get attention, but to turn that attention into fan support and sales.

In these fast-paced sessions Bob Baker (author of the Guerrilla Music Marketing series of books) reveals dozens of real-life examples and checklists you can put into practice right away to help you connect with fans and earn more money.

Transform your music career with these powerful ideas — many of them inspired by recent interviews Bob did with Karmin, Pomplamoose, David Nevue and Mark Mohr, as well as experts like Tony van Veen, Joe Vitale, Michael Brandvold, and Jason Van Orden.

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

Who is the target audience?
  • Active part-time or full-time musicians who want to expand their reach, their income, and take their career to the next level
  • Do-it-yourself artists who are just starting out or returning to music after being away from it for a while
  • Managers, publicists and promoters who want to know how to serve the artists they work with better and help them build longlasting careers
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Curriculum For This Course
Expand All 17 Lectures Collapse All 17 Lectures 03:56:05
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Introduction
1 Lecture 11:02

Before you dive into Step 1, please watch this introductory video to get the most out of the course!

Preview 11:02
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Step 1 - Exposure Lessons from Karmin, Pomplamoose & More
5 Lectures 01:07:38
Welcome to Step 1 of How to Make Money as a DIY Musician! There are a number of ways you can consume this lecture, as well as the others coming next in this course. 1) Watch the live workshop video right here on your computer. 2) Or download the video file and watch it on whatever device you choose.…
Read This First
00:34

Watch this lesson on your computer or mobile device. You can also download the video file using the link above. For the audio only version, click the "Next Lecture" link below.

Lessons from Karmin, Pomplamoose & More - Video
33:29

This is the audio version of the Step 1 video. Click the Extras tab on the right to download the MP3 file.
Lessons from Karmin, Pomplamoose & More - Audio
33:25

Use these worksheets after you watch the Step 1 video and/or listen to the Step 1 audio file that came with this program.
Lessons from Karmin, Pomplamoose & More - Worksheets
3 pages

Karmin and Pomplamoose Video Links
00:10
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Step 2 - The Best (and Worst) Ways to Engage with Fans
4 Lectures 40:03

Watch this lesson on your computer or mobile device. You can also download the video file using the link above. For the audio only version, click the "Next Lecture" link below.

The Best (and Worst) Ways to Engage with Fans - Video
18:17

This is the audio version of the Step 2 video. Click the Extras tab on the right to download the MP3 file.
The Best (and Worst) Ways to Engage with Fans - Audio
18:13

Use these worksheets after you watch the Step 2 video and/or listen to the Step 2 audio file that came with this program.

The Best (and Worst) Ways to Engage with Fans - Worksheets
3 pages

Here's a short video I did for Artist Growth in which I cover the importance of repetition. In this three-and-a-half minute video I cover:

  • Advice about how often you should post to Facebook and Twitter
  • What to post when you think "I don't have anything to say" (which is a big mistake)
  • How to establish yourself as a valuable authority and resource on your genre
What to Post on Facebook & Twitter for Music Promotion
03:33
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Step 3 - The Secret to Building a Large and Loyal Fan Base
3 Lectures 37:37
Watch this lesson on your computer or mobile device. You can also download the video file using the link above. For the audio only version, click the "Next Lecture" link below.
The Secret to Building a Large and Loyal Fan Base - Video
18:54

This is the audio version of the Step 3 video. Click the Extras tab on the right to download the MP3 file.
The Secret to Building a Large and Loyal Fan Base - Audio
18:43

Use these worksheets after you watch the Step 3 video and/or listen to the Step 3 audio file that came with this program.

The Secret to Building a Large and Loyal Fan Base - Worksheets
3 pages
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Step 4 - Asking for the Sale and Making Money
3 Lectures 01:00:16
Watch this lesson on your computer or mobile device. You can also download the video file using the link above. For the audio only version, click the "Next Lecture" link below.
Asking for the Sale and Making Money - Video
29:54

This is the audio version of the Step 4 video. Click the Extras tab on the right to download the MP3 file.
Asking for the Sale and Making Money - Audio
30:22

Use these worksheets after you watch the Step 4 video and/or listen to the Step 4 audio file that came with this program.

Asking for the Sale and Making Money - Worksheets
4 pages
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Final Thoughts and Action Steps
1 Lecture 06:05

Please watch this video for some crucial final words on how to continue to get the most out of this course moving forward.

Important Final Message From Bob
06:05
About the Instructor
Bob Baker
3.9 Average rating
235 Reviews
4,650 Students
9 Courses
Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!