How to Prosper and Thrive as a DIY Musician

Learn how to promote your music and engage with fans to build up your fan base.
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Instructed by Bob Baker Business / Industry
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  • Lectures 17
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2012 English

Course Description

More than 175 happy students! Why do some musicians sell a lot and get big crowds at their shows, while most do-it-yourself artists (like you perhaps?) struggle to get noticed?

Take this online course and you'll end up with a four-point plan to not only get attention, but to turn that attention into fan support and sales.

In these fast-paced sessions Bob Baker (author of the Guerrilla Music Marketing series of books) reveals dozens of real-life examples and checklists you can put into practice right away to help you connect with fans and earn more money.

Transform your music career with these powerful ideas — many of them inspired by recent interviews Bob did with Karmin, Pomplamoose, David Nevue and Mark Mohr, as well as experts like Tony van Veen, Joe Vitale, Michael Brandvold, and Jason Van Orden.

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

What are the requirements?

  • A passion for music and a committment to going through the video/audio lessons, capturing your ideas on the worksheets, and most important, applying what you learned to your own life

What am I going to get from this course?

  • How to attract a larger fan base
  • Specific tactics and tools to engage with fans and build strong relationships with them
  • How to offer your music and merchandise in ways that compel fans to buy now and buy more of your awesome stuff

What is the target audience?

  • Active part-time or full-time musicians who want to expand their reach, their income, and take their career to the next level
  • Do-it-yourself artists who are just starting out or returning to music after being away from it for a while
  • Managers, publicists and promoters who want to know how to serve the artists they work with better and help them build longlasting careers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
11:02

Before you dive into Step 1, please watch this introductory video to get the most out of the course!

Section 2: Step 1 - Exposure Lessons from Karmin, Pomplamoose & More
Article
Welcome to Step 1 of How to Make Money as a DIY Musician! There are a number of ways you can consume this lecture, as well as the others coming next in this course. 1) Watch the live workshop video right here on your computer. 2) Or download the video file and watch it on whatever device you choose.…
33:29

Watch this lesson on your computer or mobile device. You can also download the video file using the link above. For the audio only version, click the "Next Lecture" link below.

33:25
This is the audio version of the Step 1 video. Click the Extras tab on the right to download the MP3 file.
3 pages
Use these worksheets after you watch the Step 1 video and/or listen to the Step 1 audio file that came with this program.
Karmin and Pomplamoose Video Links
Article
Section 3: Step 2 - The Best (and Worst) Ways to Engage with Fans
18:17

Watch this lesson on your computer or mobile device. You can also download the video file using the link above. For the audio only version, click the "Next Lecture" link below.

18:13
This is the audio version of the Step 2 video. Click the Extras tab on the right to download the MP3 file.
3 pages

Use these worksheets after you watch the Step 2 video and/or listen to the Step 2 audio file that came with this program.

03:33

Here's a short video I did for Artist Growth in which I cover the importance of repetition. In this three-and-a-half minute video I cover:

  • Advice about how often you should post to Facebook and Twitter
  • What to post when you think "I don't have anything to say" (which is a big mistake)
  • How to establish yourself as a valuable authority and resource on your genre
Section 4: Step 3 - The Secret to Building a Large and Loyal Fan Base
18:54
Watch this lesson on your computer or mobile device. You can also download the video file using the link above. For the audio only version, click the "Next Lecture" link below.
18:43
This is the audio version of the Step 3 video. Click the Extras tab on the right to download the MP3 file.
3 pages

Use these worksheets after you watch the Step 3 video and/or listen to the Step 3 audio file that came with this program.

Section 5: Step 4 - Asking for the Sale and Making Money
29:54
Watch this lesson on your computer or mobile device. You can also download the video file using the link above. For the audio only version, click the "Next Lecture" link below.
30:22
This is the audio version of the Step 4 video. Click the Extras tab on the right to download the MP3 file.
4 pages

Use these worksheets after you watch the Step 4 video and/or listen to the Step 4 audio file that came with this program.

Section 6: Final Thoughts and Action Steps
06:05

Please watch this video for some crucial final words on how to continue to get the most out of this course moving forward.

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Instructor Biography

Bob Baker, Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!

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