How To Promote Your Webinar With Facebook Ads

Step-By-Step Guide To Drive Highly Converting Traffic To Your Webinar Squeeze Page
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  • Lectures 19
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 12/2015 English

Course Description

This course will reveal to you how to promote your webinar and get hundreds of prospects on board with paid Facebook ads!

You’ll learn how to create highly targeted paid traffic campaigns and reach out to potential buyers like a professional Facebook marketing agency!

Learn How to Take the Best Seat in The House & Reap the Benefits Of Promoting Your Webinar With Facebook Ads

  • Gather valuable information about your target audience with FB Audience Insights
  • Work with conversion tracking to measure & optimize your campaigns
  • Step-by-step tutorials to create converting ads in minutes
  • Deploy advanced retargeting strategies to take your campaigns to the next level


Contents and Overview

This course will walk you through all the steps you need to get more exposure for your webinar and drive converting paid traffic to your webinar squeeze page.

First, you’ll learn all the tricks to define your ideal client in less than 10 minutes and gather valuable information about your target audience. I’ll show you how to create a customer avatar, based on which we’ll set up all of your campaigns.

Next comes how to install a conversion tracking pixel and use this powerful feature to measure your results and optimize your campaigns.

Then, you’ll learn how to set up your first Facebook campaign and drive highly targeted traffic to your webinar opt-in page. We’ll also cover four cool hacks to increase the click-through-rate on your ads instantly!

Last but not least, I’ll show you how to deploy retargeting and re-engage with your website visitors to take your campaigns to the next level, and get even more attendees on board for your webinar.

By the time you complete this course, you’ll be able to harness the power of Facebook ads with advanced strategies to get hundreds of prospects on your webinar – even with a limited budget!

What are the requirements?

  • Computer with Internet connection
  • Following the step-by-step instructions of the training
  • $10 advertising budget
  • Webinar opt-in page (squeeze page)

What am I going to get from this course?

  • How to promote your webinar with paid Facebook ads
  • Step-by-step training to drive highly converting traffic to your webinar opt-in page
  • How to research your target audience with Facebook Audience Insights
  • Best practices to use Quantcast & SEMRush
  • Detailed instructions to work with conversion tracking to measure & optimize your FB campaigns
  • How to create a successful FB campaign to give your webinar more exposure
  • Best practices to select highly converting images & craft converting ad copies
  • How to take your campaigns to the next level with retargeting by re-engaging with your website visitors
  • … and much more!

What is the target audience?

  • Beginner & intermediate FB marketers
  • Businesses of all sizes
  • Students who want to promote their webinar with Facebook ads

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Fundamentals Of Webinar Promotion
00:44

Welcome to our brand new training! In this class, you”ll learn how to send highly converting Facebook traffic to your webinar squeeze page. Are you ready? Let’s go!

01:20

Before we set up our first ad campaign, it’s important to research your target audience. Here’s why!

09:01

The first step of the audience research process is to create a customer avatar. In this lesson, we’ll cover what information you need to gather about your audience.

09:56

It’s time to take action! Let me show you how to gather information about your target audience with a 100% free tool called Facebook Audience Insights.

08:03

Are you ready for part 2? Let me show more valuable data you can extract with Facebook Audience Insights.

04:53

Congratulations, your customer avatar seems to be filling up with information. Hope you are ready for the last part!

05:48

Before we move on, I’d like to introduce you to two great tools you might consider using: Quantcast & SEMRush.

Section 2: How To Create Converting Facebook Campaigns
06:01

If you want to create performance campaigns, then you have to track your results. In this lesson, you’ll discover why you can’t create successful campaigns without tracking conversions.

04:06

In order to track conversions, you have to install a conversion tracking pixel on your thank you page. Here’s how to do it!

01:13

In this lesson, you’ll discover how to get your conversion pixel installed for $5 only!

12:02

It’s time to take action! Let me show you how to create your first ad campaign!

08:55

Next, I’ll show you which pricing model you should choose and how to select high converting images for your ads!

08:35

Here’s how to craft a converting ad copy. Ready? Let’s go!

Section 3: How To Work With Retargeting
06:06

Are you ready to take the next step? Here’s how to get even better results with a feature called retargeting!

03:01

The first step is to include a retargeting pixel on your website. Here’s how to do it!

1 page

If you want, you can outsource the setup of your pixel. Just go to Fiverr and find someone who can do the job for you!

10:10

Before you create your first retargeting campaign, you’ll have a customize a retargeting list. Here’s how to do it!

04:38

In this lesson, you’ll discover how to create a retargeting campaign and reach out to your website visitors.

00:40

Congratulations, you made it until the end of this training! Now it’s important that you don’t sit on what you just learned and take action now!

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Instructor Biography

Sandor Kiss, Teaching 99,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

Instructor Biography

Patrick Dermak, Entrepreneur, Performance Marketer & Coach


I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.

Best,

Patrick

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