DIY Musician Guide: How to Promote Your Music + Sell To Fans

For the DIY musician: Get more exposure, attract more opportunities, get more fans, book more gigs and sell more music.
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  • Lectures 39
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

What our students are saying...

"As a hip hop artist, I learned a ton from this course. You can't just rely on your talent to get yourself out there... you have to do the work to get people to know about you! This course teaches you strategies both online/offline, which are easy to follow. I highly recommend this course to any artists who are looking to grow their fan base." -NH

"Some of the great lessons by real life singer. These type of courses really help new comers who want to be distinguished in music industry. mostly music academies are ripping off for these lessons but this course is affordable and giving much information in this area" - NT

What are you doing to get your music and name 'out there'?

Do you have an upcoming album or music video release and want to make the most of it?

Do you want to grow your fan base and attract more opportunities for your music career?

You could pay an agency hundreds or thousands of dollars to help you with these things (lets be honest - IF you find one that doesn't try to snake you...)

Or you could do it yourself for way way less.

This course is designed to be an all inclusive guide on how to promote your music online AND offline. We'll continuously be adding more lecture videos on different music marketing topics, so the value in this course is ever expanding.

Think of it as your go-to hub for music promotion. If you want to build your Facebook presence, you can watch the videos on that and take action. If you need tips for music marketing at your upcoming show, you can watch the videos on that and prepare what you need.

All from 3 different instructors who bring their expertise in music promotion, branding, social media marketing and sales.

Let's de-mystify music marketing.

Here are just a few things you will learn:

  • How to set up your fan mailing list and continue to grow it with online and offline marketing strategies
  • What marketing tools you need to make the most out of every performance and capture more fans
  • Hacks for saving $$ on your business cards and music drop cards
  • Highly effective strategy using Facebook events when launching a new song, album or music video

By the end of this course, you will have an online presence, a fan email list and a set of physical marketing materials for upcoming shows.

If you ever get stuck, you have access to our discussion group and a free 30min 1-on-1 Skype session if you complete the entire course. You will get a personal evaluation of your current social media presence with tips for improvement, and you will gain clarity on what you need to focus on (from a marketing standpoint) to take your music career to the next level.

You've spent all this time crafting your sound, and it's about time more people hear it!

If you're not happy with the course, I will refund your money within 30 days, no questions asked - it's my personal guarantee to you!

You have nothing to lose. Click on the "Take This Course" button and we'll see you inside!



What are the requirements?

  • Basic Internet Skills
  • The Desire + Dedication To Market Your Music Both Online and Offline
  • A pen and a notebook is suggested you can also take notes in a virtual notepad included in the course

What am I going to get from this course?

  • How to promote your music on Facebook, YouTube and Twitter
  • Build a list of fans that WANT to hear about your music and upcoming shows
  • Market your brand and gain more fans at shows
  • Hear from successful musicians on what they're doing to promote their work
  • Book more gigs weeks in advance
  • Learn how to dominate social media to self promote yourself

What is the target audience?

  • The 'How To Promote Your Music' course is targeted towards DIY musicians, solo artists and bands who want more people to hear their music and gain more visibility for their brand. This course is for you if you could use a music marketing action plan. This course will mostly benefit those who implement the action steps, and is NOT intended for those who aren’t willing to put in some time and effort to market themselves.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Hi + Welcome! START HERE
Intro To This Course
Preview
03:08
07:12

In this video, I share my story of how I was on the path to becoming a doctor and how I managed to quit my job to live the dream as a performing artist and full time marketer. I also share how I learned the marketing techniques taught in this course and how it has led me to grow my fan base and attract amazing opportunities for my music career (all while still working a full time job and running my own business!).

Section 2: Instructors welcome message
02:15

Quick motivational message to get your engines revved up for this course and how you can make the most out of what you will learn here.

01:02

Brief intro message from me and an important tip before you start this course.

01:30
  • Who am I and what you need to do this get the most out of this course
Section 3: How To Build A Fanbase For Your Music
05:04

Your fans are the foundation for growth in your music career. In this video, I talk about 3 main reasons why building a fan base is crucial to your success.

08:10

How to build a fanbase consists of these 3 things - this is what we will discuss in this video. I will give you some ideas and resources to start creating your fan mailing list and will also show you a live example from my music website.

13:32

MailChimp is a free online tool that we will use to set up your fan mailing list. In this video, I show you how to easily set up your free MailChimp account and create a subscriber form that matches your branding for your website. This will be the entry point for your fans to get on your mailing list.

05:16

Once you've created your form, we need to put it up on your website so that your fans can opt in! In this video, I will guide you step by step on how to install your fan list form.

11:13

When a new subscriber opts into your fan list, we are going to welcome them into your world. In this video, I show you how to easily create this welcome email and set it up so it goes out automatically after they've subscribed to your fan list. I will also show you how to add a link in your email so that your new subscriber can download one of your songs for free.

06:40

Give your Facebook fans a way to get on your mailing list seamlessly. In this video, I show you how to connect your MailChimp fan list form to your Facebook Page.

10:47

Now that you've set everything up, let's increase your fan base! In this video, I give you 6 things you can do - both online and offline - to continue growing your fan list.

Section 4: Your Marketing Tools For Every Show
02:41

To be a successful musician, you should do the following before and after every show

05:04

What must you bring to every show? Some are obvious, others are often overlooked but are essential.

# See external resources about products mentioned in the video

03:48

If you're in the music business, you need business cards. Here's how to create awesome looking business cards to promote yourself and your brand at shows. To get a discount. make sure to google 80% off vistaprint and see what kind of discounts come up.

17:55

Music Download Drop Cards can typically cost you $300-400 depending on what company you go with and how many you order. In this video, I'll show you how to get 1000 drop cards for under $75.

Creating promotional items for fans
04:22
Section 5: Marketing Online With Social Media
06:30

This is simple but HUGE. If you are posting on social media and you want people to download your music / come out to your shows / buy your next album, you need to make sure you are doing this.

Section 6: Promoting with facebook
12:33

This step by step tutorial will guide through creating your own facebook fan page

01:44

Quick guide to how to edit your page book page and accessing advanced option features

05:03

Here are some suggestions for how to promote yourself using your personal facebook page and how to use # hashtags. To get an awesome customized facebook banner created for you, see last bonus section for link to where I got mine made.

02:57

How to find relevant music-related facebook groups to join and the correct way to use the facebook search feature

09:47

How to create a facebook fan group step by step guide

15:19

Whenever you have a new song, album, video, show, use this strategy to promote its release.

Section 7: Promoting with youtube, twitter and pinterest
08:43

Understand why YouTube is crucial to getting your music heard and growing your fan base online. In this video, I also share some effective video tips for what to upload to your channel.

To see some of these videos as examples, check out Auret's music channel youtube.com/auret6 or see some of the music videos in the BONUS Section of this course.

Guide to: monetizing your YouTube music video
02:43
04:33

How to promote your music using Twitter

02:10

Best and fastest way to increase your twitter followers

06:49

Guide how to use Pinterest for musician. In this lecture you will learn how to use this cool platform to get people to discover your music by simply pinning awesome artists and musicians that you love.

Section 8: Interviews With Musicians
05:19

Auret gives insight into her own music career, as she answers these 3 questions:

Q1: How are you currently marketing yourself and your music?

Q2: What has worked for you thats contributed to your success?

Q3: What other key pieces of advice would you give other musicians who want to grow their presence online?

02:36

Poppy Seed gives insight into his music career, as he answers these 3 questions:

Q1: How are you currently marketing yourself and your music?

Q2: What has worked for you thats contributed to your success?

Q3: What other key pieces of advice would you give other musicians?

Section 9: Book More Gigs
03:02

Strategies for lining up paid or non-paid gigs, weeks in advance

Section 10: Your Graduation Ceremony
01:54

Brief thank you message and here's why you need to stay connected with us even after you've completed the videos in this course.

05:30

If you've gone through this entire course and you're feeling lost / overwhelmed / confused / just want some extra clarity on something specific, I want to help you. Let's book a 30min 1-on-1 Skype session. You will get a personal evaluation of your current social media presence with tips for improvement, and you will gain clarity on what you need to focus on (from a marketing standpoint) to take your music career to the next level.

Section 11: MUSIC VIDEOS
04:02

Every music video you do is a piece of marketing material for you. This is an example of a cover video done by Auret on Ed Sheeran's song "Sing". Add cover videos to your youtube channel to leverage the popularity of well known artists. For more in depth YouTube training and how to rank your videos, check out the bonus offers PDF for a link to our Social Media Marketing Simplified course.

03:53

Every music video you do is a piece of marketing material for you. This is an example of collaboration video done between Auret and hip hop artist Poppy Seed. Find other artists who have similar fans as you and do collaboration music videos to add to your youtube channel. This cross promotes your music to their fans and vice versa, giving you access to new fans. For more in depth YouTube training and how to rank your videos, check out the bonus offers PDF for a link to our Social Media Marketing Simplified course.

03:20

Every music video you do is a piece of marketing material for you. Whatever content you put out reflects your brand and you as an artist. This is an example of one of Auret's first music videos and she made an effort to hire a professional video production crew. Having professional videos on your channel add to your credibility as an artist. With that being said, every video does not have to be professional. Mix your content to include both raw vlog type videos along with professional music videos, and get creative with it. For more in depth YouTube training and how to rank your videos, check out the bonus offers PDF for a link to our Social Media Marketing Simplified course.

Section 12: EXTRA GOODIES
11:17

Unique and proven strategies for how to sell more music, with examples that you can model in your own music career.

Section 13: BONUS SECTION
Music Markeing Tools, Resource links and Bonus Offers
3 pages

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Instructor Biography

Sergey Kasimov, Best Selling Instructor, 45,000+ students and 45 courses

Your Escape From 9-5 Starts HERE!!!

Say goodbye to boring learning education does not have to be the same as reading a textbook. My courses are designed to teach you, yet you wont feel like you are being taught experience one of my courses today and find out what is the future of online learning is all about.

Each course is not just a course, it's an experience and a journey like no other. Take a course taught by me (or with me and an expert in the field) to advance your knowledge to an entire new level. Come join, and learn a new skill today.

[Internet Business Guru] [Entrepreneur] [Teacher-Turned-Tycoon] I have built a number of successful businesses from scratch, using minimal investment. You can do it too! I will teach you HOW without using complex terminology.

Save TIME by learning what took me YEARS to acquire by enrolling in MY CLASSES

I am an eBay Powerseller / Stock Market Investor. As an eBay Certified Educational Specialist, I taught clients how to successfully list and sell their items. I helped countless people increase their revenue working as an eBay Trading Assistant.

I will teach you ALL THAT I KNOW in my classes using my HANDS-ON practical knowledge that I acquired through years of experience.

By taking any of my courses, you automatically enroll in my Special VIP List, where you will receive my latest course Promotions and Special Deals emailed directly to you.

About Me & My Qualifications

I used to be a public school teacher full time until I realized I could make more money online working half as much. If I did it, so can you. I will teach you how.

Satisfaction guaranteed or your money back

Test Drive any of my Top Notch Courses for 30 days. If you are not completely satisfied for any reason, you get refund. For questions or comments, message me on Facebook.

Here to Your Success! See You In Class!

Instructor Biography

Jewel & Auret, Founders of Essetino Artists

Our passion is teaching creative entrepreneurs how to grow their business and build a solid presence online.

We discovered the power of social media + internet marketing when Auret was launching her music career. After successfully growing her following online with video and social media marketing, we started teaching other artists + performers how to do the same with the strategies we learned.

Essetino Artists proudly served as the official marketing experts for a national music label, a revolutionary fashion app company, and we've worked with many other individual artists + creative businesses from around the world.

As our course library and video tutorials channel on YouTube continue to grow, we invite you to join our Thriving Artist community for upcoming tools and training sessions that will help you on your journey.

For a free download of the Dream Driven Goal Setting Worksheet and access to a library of helpful social media marketing tutorials, head over to their website.

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