DIY Musician Guide: How to Promote Your Music + Sell To Fans
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DIY Musician Guide: How to Promote Your Music + Sell To Fans

For the DIY musician: Get more exposure, attract more opportunities, get more fans, book more gigs and sell more music.
4.2 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,338 students enrolled
Last updated 1/2016
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to promote your music on Facebook, YouTube and Twitter
  • Build a list of fans that WANT to hear about your music and upcoming shows
  • Market your brand and gain more fans at shows
  • Hear from successful musicians on what they're doing to promote their work
  • Book more gigs weeks in advance
  • Learn how to dominate social media to self promote yourself
View Curriculum
  • Basic Internet Skills
  • The Desire + Dedication To Market Your Music Both Online and Offline
  • A pen and a notebook is suggested you can also take notes in a virtual notepad included in the course

What our students are saying...

"As a hip hop artist, I learned a ton from this course. You can't just rely on your talent to get yourself out there... you have to do the work to get people to know about you! This course teaches you strategies both online/offline, which are easy to follow. I highly recommend this course to any artists who are looking to grow their fan base." -NH

"Some of the great lessons by real life singer. These type of courses really help new comers who want to be distinguished in music industry. mostly music academies are ripping off for these lessons but this course is affordable and giving much information in this area" - NT

What are you doing to get your music and name 'out there'?

Do you have an upcoming album or music video release and want to make the most of it?

Do you want to grow your fan base and attract more opportunities for your music career?

You could pay an agency hundreds or thousands of dollars to help you with these things (lets be honest - IF you find one that doesn't try to snake you...)

Or you could do it yourself for way way less.

This course is designed to be an all inclusive guide on how to promote your music online AND offline. We'll continuously be adding more lecture videos on different music marketing topics, so the value in this course is ever expanding.

Think of it as your go-to hub for music promotion. If you want to build your Facebook presence, you can watch the videos on that and take action. If you need tips for music marketing at your upcoming show, you can watch the videos on that and prepare what you need.

All from 3 different instructors who bring their expertise in music promotion, branding, social media marketing and sales.

Let's de-mystify music marketing.

Here are just a few things you will learn:

  • How to set up your fan mailing list and continue to grow it with online and offline marketing strategies
  • What marketing tools you need to make the most out of every performance and capture more fans
  • Hacks for saving $$ on your business cards and music drop cards
  • Highly effective strategy using Facebook events when launching a new song, album or music video

By the end of this course, you will have an online presence, a fan email list and a set of physical marketing materials for upcoming shows.

If you ever get stuck, you have access to our discussion group and a free 30min 1-on-1 Skype session if you complete the entire course. You will get a personal evaluation of your current social media presence with tips for improvement, and you will gain clarity on what you need to focus on (from a marketing standpoint) to take your music career to the next level.

You've spent all this time crafting your sound, and it's about time more people hear it!

If you're not happy with the course, I will refund your money within 30 days, no questions asked - it's my personal guarantee to you!

You have nothing to lose. Click on the "Take This Course" button and we'll see you inside!

Who is the target audience?
  • The 'How To Promote Your Music' course is targeted towards DIY musicians, solo artists and bands who want more people to hear their music and gain more visibility for their brand. This course is for you if you could use a music marketing action plan. This course will mostly benefit those who implement the action steps, and is NOT intended for those who aren’t willing to put in some time and effort to market themselves.
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Curriculum For This Course
39 Lectures
Hi + Welcome! START HERE
2 Lectures 10:20

In this video, I share my story of how I was on the path to becoming a doctor and how I managed to quit my job to live the dream as a performing artist and full time marketer. I also share how I learned the marketing techniques taught in this course and how it has led me to grow my fan base and attract amazing opportunities for my music career (all while still working a full time job and running my own business!).

Preview 07:12
Instructors welcome message
3 Lectures 04:47

Quick motivational message to get your engines revved up for this course and how you can make the most out of what you will learn here.

Preview 02:15

Brief intro message from me and an important tip before you start this course.

Preview 01:02

  • Who am I and what you need to do this get the most out of this course
Preview 01:30
How To Build A Fanbase For Your Music
7 Lectures 01:00:42

Your fans are the foundation for growth in your music career. In this video, I talk about 3 main reasons why building a fan base is crucial to your success.

Preview 05:04

How to build a fanbase consists of these 3 things - this is what we will discuss in this video. I will give you some ideas and resources to start creating your fan mailing list and will also show you a live example from my music website.

How To Build A Fanbase For Your Music: You Need These 3 Things

MailChimp is a free online tool that we will use to set up your fan mailing list. In this video, I show you how to easily set up your free MailChimp account and create a subscriber form that matches your branding for your website. This will be the entry point for your fans to get on your mailing list.

Step 1: Create A MailChimp Form

Once you've created your form, we need to put it up on your website so that your fans can opt in! In this video, I will guide you step by step on how to install your fan list form.

Step 2: Install Your MailChimp Form

When a new subscriber opts into your fan list, we are going to welcome them into your world. In this video, I show you how to easily create this welcome email and set it up so it goes out automatically after they've subscribed to your fan list. I will also show you how to add a link in your email so that your new subscriber can download one of your songs for free.

Step 3: Send A Welcome Email To New Subscribers

Give your Facebook fans a way to get on your mailing list seamlessly. In this video, I show you how to connect your MailChimp fan list form to your Facebook Page.

MailChimp Facebook Integration: How To Add Email Signup To Facebook Page

Now that you've set everything up, let's increase your fan base! In this video, I give you 6 things you can do - both online and offline - to continue growing your fan list.

Preview 10:47
Your Marketing Tools For Every Show
5 Lectures 33:50

To be a successful musician, you should do the following before and after every show

This Is A MUST-DO Before & After Every Show!!

What must you bring to every show? Some are obvious, others are often overlooked but are essential.

# See external resources about products mentioned in the video

Networking & What To Bring To Every Show

If you're in the music business, you need business cards. Here's how to create awesome looking business cards to promote yourself and your brand at shows. To get a discount. make sure to google 80% off vistaprint and see what kind of discounts come up.

How To Create Awesome Looking Business Cards

Music Download Drop Cards can typically cost you $300-400 depending on what company you go with and how many you order. In this video, I'll show you how to get 1000 drop cards for under $75.

Music Download Cards DIY: Save Hundreds of $$$ (No Joke!)

Creating promotional items for fans
Marketing Online With Social Media
1 Lecture 06:30

This is simple but HUGE. If you are posting on social media and you want people to download your music / come out to your shows / buy your next album, you need to make sure you are doing this.

The #1 Thing You Need To Know About Social Media
Promoting with facebook
6 Lectures 47:23

This step by step tutorial will guide through creating your own facebook fan page

How To Create Your Facebook Fan Page

Quick guide to how to edit your page book page and accessing advanced option features

Extra features to edit on your facebook page

Here are some suggestions for how to promote yourself using your personal facebook page and how to use # hashtags. To get an awesome customized facebook banner created for you, see last bonus section for link to where I got mine made.

Branding Yourself on Facebook & learn to use #Hashtags

How to find relevant music-related facebook groups to join and the correct way to use the facebook search feature

Facebook Groups: Find Them & Join

How to create a facebook fan group step by step guide

How To Create Your Own Facebook Group

Whenever you have a new song, album, video, show, use this strategy to promote its release.

Why Facebook Events Are AWESOME For Your Launch & How To Use It Effectively
Promoting with youtube, twitter and pinterest
5 Lectures 24:58

Understand why YouTube is crucial to getting your music heard and growing your fan base online. In this video, I also share some effective video tips for what to upload to your channel.

To see some of these videos as examples, check out Auret's music channel or see some of the music videos in the BONUS Section of this course.

Why You NEED To Be On YouTube & Best Types Of Videos To Upload

Guide to: monetizing your YouTube music video

How to promote your music using Twitter

How To Use Twitter To Promote Your Music

Best and fastest way to increase your twitter followers

How To Get More Twitter Followers

Guide how to use Pinterest for musician. In this lecture you will learn how to use this cool platform to get people to discover your music by simply pinning awesome artists and musicians that you love.

Using Pinterest for marketing your music
Interviews With Musicians
2 Lectures 07:55

Auret gives insight into her own music career, as she answers these 3 questions:

Q1: How are you currently marketing yourself and your music?

Q2: What has worked for you thats contributed to your success?

Q3: What other key pieces of advice would you give other musicians who want to grow their presence online?

Preview 05:19

Poppy Seed gives insight into his music career, as he answers these 3 questions:

Q1: How are you currently marketing yourself and your music?

Q2: What has worked for you thats contributed to your success?

Q3: What other key pieces of advice would you give other musicians?

Interview with Poppy Seed
Book More Gigs
1 Lecture 03:02

Strategies for lining up paid or non-paid gigs, weeks in advance

Secret Ways To Get Even More Gigs Booked
Your Graduation Ceremony
2 Lectures 07:24

Brief thank you message and here's why you need to stay connected with us even after you've completed the videos in this course.

THANK YOU!! Why You Need To Stay Connected With Us

If you've gone through this entire course and you're feeling lost / overwhelmed / confused / just want some extra clarity on something specific, I want to help you. Let's book a 30min 1-on-1 Skype session. You will get a personal evaluation of your current social media presence with tips for improvement, and you will gain clarity on what you need to focus on (from a marketing standpoint) to take your music career to the next level.

Sign Up For FREE Skype Tutoring
3 More Sections
About the Instructor
Sergey Kasimov
4.0 Average rating
1,959 Reviews
85,154 Students
52 Courses
Best Selling Instructor, ecommerce guru with 75,000 students

Your Escape From 9-5 Starts HERE!!!

Say goodbye to boring learning education does not have to be the same as reading a textbook. My courses are designed to teach you, yet you wont feel like you are being taught experience one of my courses today and find out what is the future of online learning is all about.

Each course is not just a course, it's an experience and a journey like no other. Take a course taught by me (or with me and an expert in the field) to advance your knowledge to an entire new level. Come join, and learn a new skill today.

[Internet Business Guru] [Entrepreneur] [Teacher-Turned-Tycoon] I have built a number of successful businesses from scratch, using minimal investment. You can do it too! I will teach you HOW without using complex terminology.

Save TIME by learning what took me YEARS to acquire by enrolling in MY CLASSES

I am an eBay Powerseller / Stock Market Investor. As an eBay Certified Educational Specialist, I taught clients how to successfully list and sell their items. I helped countless people increase their revenue working as an eBay Trading Assistant.

I will teach you ALL THAT I KNOW in my classes using my HANDS-ON practical knowledge that I acquired through years of experience.

By taking any of my courses, you automatically enroll in my Special VIP List, where you will receive my latest course Promotions and Special Deals emailed directly to you.

About Me & My Qualifications

I used to be a public school teacher full time until I realized I could make more money online working half as much. If I did it, so can you. I will teach you how.

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Here to Your Success! See You In Class!

Jewel & Auret
4.2 Average rating
721 Reviews
25,791 Students
10 Courses
Founders of Essetino Artists

Our passion is teaching creative entrepreneurs how to grow their business and build a solid presence online.

We discovered the power of social media + internet marketing when Auret was launching her music career. After successfully growing her following online with video and social media marketing, we started teaching other artists + performers how to do the same with the strategies we learned.

Essetino Artists proudly served as the official marketing experts for a national music label, a revolutionary fashion app company, and we've worked with many other individual artists + creative businesses from around the world.

As our course library and video tutorials channel on YouTube continue to grow, we invite you to join our Thriving Artist community for upcoming tools and training sessions that will help you on your journey.

For a free download of the Dream Driven Goal Setting Worksheet and access to a library of helpful social media marketing tutorials, head over to their website.