How To Promote Your Book!
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How To Promote Your Book!

PR techniques for the Independent Writer
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1 student enrolled
Created by Miss Diane Hinds
Last updated 3/2017
English
Curiosity Sale
Current price: $10 Original price: $50 Discount: 80% off
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Includes:
  • 1 hour on-demand video
  • 1 Article
  • 19 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Familiarise themselves with local and national media, appreciate how to reach their target audience, devise their key message, and compose a press release for distribution.
View Curriculum
Requirements
  • This course is aimed any those who are writing or have finished writing a book and need to know how to set up a campaign to generate 'third party validation', through radio, television and print media.
Description

Master PR techniques to promote your own books.

If you're and independent writer this course empowers you to become your own PR!   This course will guide you through the process of devising your personalised campaign, along with comprehensive information regarding research, targeting the audience, creating your key message, as well as writing a press release and reaching your media contacts.

This course focuses on traditional media where it is possible to obtain that all important third-party validation!  As per a traditionally published writers.  Once obtained, that can be shared on your social media platforms, strengthening your brand and persuading others to buy your book and build your profile in the process.

This course, broken down into 10 easy to understand lectures with more than one hour of supporting video content, will help you understand and create your campaign.  You can study at your own pace and revisit each lecture in your own time and get feedback. 

You will then have the confidence to follow up your media contacts and generate cost-free media coverage for you and your book and gain improved sales.

Who is the target audience?
  • Target student from 16 year olds and above.
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Curriculum For This Course
18 Lectures
01:29:01
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Let's begin ...
3 Lectures 07:39

Here you will learn about the motivation behind this course and why I believe it will help empower independent writers.

Preview 03:45

If you're not already on Social Media, Diane encourages you to connect with her and start building your followers.  You need to have a strong online presence if you wish to have any success in the promotion of you and your book.

Preview 01:12

Early examples of instinct and intuition in early campaigners ...

Preview 02:42
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News and Current Affairs
2 Lectures 06:39

Major changes ...

Think hard ...
1 question

Advancement of Civil Rights
05:08

Development of Mass Media and Communications
01:31
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Technology and its role in the advancement of communication
1 Lecture 00:54
Political Campaigning and Technological Progress
00:54
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Traditional newspapers
1 Lecture 00:49

Let's examine the issues which contribute to the move 'online'.

Demise of the Traditional Newspaper
00:49
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What is Public Relations?
2 Lectures 04:39

What is Public Relations?

Think hard ...
1 question

What is Public Relations
03:50

Target Audience
00:49
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Key Message and Media Research and Social Media
1 Lecture 01:16
What is Your Message and Who are your Media Contacts?
01:16
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Media Interviews
2 Lectures 06:40

Interview Analysis, exercise.
00:38
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Diane's campaign for talks ...
4 Lectures 15:31


Further coverage generated ...
03:12

Social Media coverage
03:51
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Summing Up
1 Lecture 03:16
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Further Resources
1 Lecture 00:41
Bibliography and further information.
00:41
About the Instructor
Miss Diane Hinds
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1 Student
1 Course
Entertainment PR - Film Producer - Speaker

In a career that has encompassed international talent such as Aretha Franklin, opera singer Lesley Garrett, CBE; Whitney Houston, The Four Tops, Jack Jones, Jermaine Jackson and many others, Diane Hinds has built her reputation on the promotion of quality and distinguished talent.  Her writer representation includes John Stanley and international and New York Times bestselling writer Anne Perry.

Having completed her Masters, Diane was invited to join the University of Westminster as a Visiting Lecturer, specifically teaching on their Campaigning & Persuasive Skills module, on its BA: Public Relations & Advertising course, rated as the UK’s no. 1 PR course according to the Guardian League table 2015 and 2016.

She was also a frequent Guest Visitor in the UCLA Extension Writers' Program course: Personal Essay (Writing and Getting Published) taught by Victoria Zackheim.

Diane devoted 2016 to 'giving back' rolling out 60 talks to literary festivals and libraries with her popular talks 'How To Promote Your Book' and 'Getting Your Message Across'.

Diane has devised and produced a series of instructional writing films for her client Anne Perry.  The first, Put Your Heart On The Page: An Introduction To Writing and Plotting To Enrich Your Back Story are available on Amazon.  The third Developing Your Characters is released in early 2017 through Dreamscape..  She has also developed her own short film How To Promote Your Book which was launched at Love Is Murder, 2015 in Chicago

Diane is mother to two teenagers and lives with Sickle Cell Disease.