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Customer Success | Profit from the Power of Your Customers
Rating: 4.5 out of 5(1,298 ratings)
4,161 students

Customer Success | Profit from the Power of Your Customers

How to Become a Customer CEO Champion
Created byChuck Wall
Last updated 5/2018
English

What you'll learn

  • The objective of this course is to help participants better understand why companies need to align themselves with the values of their customers. • Participants will be introduced to Chuck Wall’s Customer CEO Nine Powers. Much of the information presented is based upon Chuck’s primary research, conducted with over 100,000 consumers. Students will review case studies of major brands across a wide range of industries including Apple, TOMS, IKEA, Yellowtail Wine, and many others that are profiting from putting their customers first. • Upon course completion, participants will view customers in an entirely new light and begin to think differently about the implications of this for their own careers and the companies where they work.

Course content

11 sections57 lectures3h 24m total length
  • Introduction with Chuck Wall1:48

    Chuck talks about his background and what you will learn from Customer CEO.

  • It's Time to Stop, Look, and Listen4:30
  • The New Boss in Town2:26
  • New Winds Are Blowing4:08
  • Customer Insight7:31

    What exactly is customer insight and why is it important? Chuck clearly defines and demonstrates why is mission critical for your business and career.

  • Four Spinning Plates3:05

    There are four intersecting forces at work in modern business but only one where you can make the greatest impact.

  • Propositions4:48

    Chuck lays out his time-tested five-step process to move from random data to impactful proposition. Learn how to make customer intelligence fresh and relevant across the enterprise.

  • The Nine Powers2:52

    Chuck’s research has revealed nine powers that every customer possesses today. How a company measures up in each of these areas can tell you a lot about success…and failure.

  • Don't Wait Until Your Customer Fires You3:50

Requirements

  • There are no special requirements for any additional software or other materials for this course.

Description

Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. In fact, there’s a new boss in town, named Customer CEO.

This course is based on Chuck Wall’s book, Customer CEO: How to Profit from the Power of Your Customers.  Customer CEO was selected by an international panel of judges as one of the top two marketing books published in 2013.

This course will help you confront a new market reality: that customers choose which companies to do business with entirely on their own terms. Contrary to popular opinion, Chuck shows you that the customer is not always right. But, they still hold the cards in today’s fragmented, highly competitive, social commerce marketplace. This reality effectively inverts the power, control, and direction of decision-making. To survive and prosper in this new landscape, leaders, managers, and employees must quickly adapt or face extinction. 

This course offers much more than theory. Chuck’s primary research with over 100,000 consumers has revealed that every customer possesses nine powers. He lays out each power for you and explains how you can take advantage of it for your company.

The course features numerous case studies of companies that enjoy competitive advantage by understanding this new reality.


Who this course is for:

  • If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.