Persuasion
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Persuasion

A course for those who believe that consensus and agreement are achievable through effective dialogue
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1 student enrolled
Created by Paul Hull
Last updated 5/2017
English
Current price: $10 Original price: $65 Discount: 85% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply the techniques of great persuaders and influencers
  • Identify the differences between influence, persuasion and negotiation
  • Persuade without having to negotiate or compromise
  • Work with quick and longer term influencing strategies
  • Use an extensive range of persuasion techniques
  • Widen the use of persuasion to all aspects of your life
  • Use language patterns to avoid critical analysis
  • Implement techniques identified by leading researchers
  • Ensure they are using rapport effectively to influence and persuade
  • Recognise preferences in individual styles and how others like to be persuaded
  • Use metaphor to influence thinking
  • Speak in the internal language of others (Visual, Auditory & Kinaesthetic)
  • Establish when and where you will use more persuasion
View Curriculum
Requirements
  • Reflect on your current approach to persuasion and be ready to make a difference.
Description

What would it be like if you could gain agreement more easily and become even more effective in persuading and influencing others? 

This course explores the strategies, techniques and approaches that are utilised by those who influence with integrity. There is no place for manipulation in this course. Others are and should always be, left with a choice over their own thinking. That is not to say that we can't subtly sway thinking. 

Whether you are expected to influence at work or just want more conscious development of your skills in influence, this course will benefit you. 

There is close to 2 hours of video material and supporting documentation, delivered in a way that will help you use what you have learnt. It is logically structured to easily develop your understanding and delivered by an experienced influencer and Psychology graduate, who has been using these skills in his roles as trainer, leader and business owner.  

Who is the target audience?
  • For anyone in a position that involves influencing and persuading others in a way that ensures you maintain a good relationship.
  • It is not appropriate if looking for a 'magic formula' to get others to do what you want.
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Curriculum For This Course
12 Lectures
01:27:41
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Introducing the areas of influence and persuasion
2 Lectures 09:32

In this section you will explore the uses of influence and persuasion and consider their impact in your personal and work life.

Preview 05:01

This section distinguishes between influence and persuasion and discusses how they play a part in negotiations.

What are the differences between influence, persuasion and negotiation?
04:31

A quick quiz to check your understanding and capture some key messages from the section 

Persuasion and influence quiz
5 questions
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Sparks and fires of persuasion and the part choice plays
3 Lectures 15:45

This section discusses the quick and longer term approaches to persuasion. It explores the way the mind processes information and the short cuts the brain takes to make decisions. 

The sparks and fires
08:01

This section explores the use of a technique known as the 'nudge'. It is a subtle technique that instigates thinking in the other person. 

The nudge technique
03:06

This section explores the power of choice and how choice influences the perception of control. 

The power of choice
04:38
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The techniques and range of persuasion identified by leading researchers
3 Lectures 26:59

This section discovers the work of the leading professionals in persuasion and shares the research and the experiments they carried out to reveal the keys to positive influence.  

The work of the professors
10:37

There is more than one way to persuade another person and this section reviews 9 styles of persuasion. The 9 style give you a range of options to help fit your approach to the situation you may face. 

The types of persuasion
08:21

This section looks at personality types and how those differing personality types respond to different types of persuasion. 

Others preferred styles
08:01
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The subtle skills and knowledge needed for effective persuasion
4 Lectures 35:25

It is stated that you cannot influence without rapport. Rapport goes beyond just the general chit chat we hold to help establish a  relationship and this section delves into the other underlying principles that will help build rapport. 

Preview 09:01

Neuro Linguistic Programming suggests that we process information in different ways and this section reflects on the internal processing methods people use and how this will affect persuasion. 

The use of visual, auditory and kinaesthetic language
10:09

It comes down to language in the end and being able to use persuasive language patterns is key to the process. In this section you recognize how language is used to influence and when it is being used on you. 

Using persuasive language patterns
08:05

Metaphor is used to build a bridge between the new and the familiar. It is a spark technique that helps others make connections with what you are proposing. 

Using metaphor as a persuasion technique
08:10
About the Instructor
Paul Hull
4.8 Average rating
2 Reviews
30 Students
3 Courses
26 years of experience in training and development in management & leadership, coaching & mentoring and personal development

I have 26 years of experience in training and development in management & leadership, coaching & mentoring and personal development. I am a trainer and qualifier of Institute of Leadership & Management (iLM) approved qualifications and develop e learning and blended learning courses for delegates. My company CS Training UK Ltd has been running successfully for 12 years and has trained 1000's of people in the workplace both in the private and public sectors.