(NEW) How to optimise your Facebook & Instagram Ad Campaigns

Learn how to optimise your ad sets, budget, ad creatives and bidding from an official Facebook Marketing Partner!
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53 students enrolled
Instructed by Achmed Awad Marketing / Advertising
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  • Lectures 19
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

Boost your campaign's performance with 25% on average, to peaks far above 300%!

With inside information from an official Facebook Marketing Partner, you'll learn everything about how to optimise your Facebook & Instagram campaigns, your ad sets, budget, ad creatives and bidding. Everything is detailed in step by step instructions and live demos.

I'll personally guarantee you that you will earn back the fee of this course OR YOU WILL GET YOUR MONEY BACK!

Why should you take this course?

  • If your campaigns didn't reach their desired result
  • If you have campaigns which are mysteriously not "running"
  • If you feel your current costs per conversion are too high
  • If you want to get more results from your campaigns with the same budget
  • If you want to advice clients, friends and family on optimising their Facebook & Instagram campaigns.
  • If you want to go hands on with a Facebook Marketing Partner!

How is this course structured?

  • This course is designed in such a way that even if you have never optimised a Facebook or Instagram campaign, that you'll still be able to become an expert in less than an hour.
  • We'll start with talking about ad set budgets and how to optimise them
  • I'll explain you how to set up a solid testing structure
  • You'll learn how to set up and adjust your optimisation in ads manager & power editor
  • You'll learn why you need multiple ad creatives to prevent your campaign from loosing money
  • You'll learn all about optimising your bidding strategy and we go hands on in ads manager

What are the requirements?

  • Basic knowledge of Facebook and/or Instagram campaigns
  • Have published a couple Facebook or Instagram ad campaigns in the past

What am I going to get from this course?

  • Learn how to optimise any Facebook or Instagram ad campaign
  • Learn tactics to boost your campaigns with at least 25%
  • Learn how to distribute your budget
  • Learn how to test your ad sets
  • Learn how optimise your ad sets in power editor and ads manager
  • Learn how to set up a test for your ad creatives
  • Learn how to optimise your ad creatives
  • Learn to read the signals of a bad bidding strategy
  • Learn how to optimise your bids in Ads Manager

Who is the target audience?

  • Advertisers on Facebook & Instagram
  • Advertisers looking to take control of their campaign's results
  • Advertisers looking to increase the number of results with the same budget
  • Advertisers who have to deal with badly running campaigns
  • All of you who wish to become an expert on Facebook & Instagram optimisation!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course introduction

Welcome! Let's meet each other in this quick intro!


Let's take a look at all the things you are about to master in this course!


These are common mistakes. Remember these and you're already on the right track!

Section 2: Optimising your ad sets

So you've got this great target audience in mind. And you're about to put them all in one ad set.... Learn why this is a bad idea.


Learn how to use Power Editor's nifty ad set split feature.


Or go manual if you want more options and fine tuning. Learn how.


Learn why putting all kinds of different audience types in the same campaign is like comparing apples with oranges.


Optimising your ad set budget is going to give you a boost of 25% on average. Learn how.


Let's go hands on in Ads Manager. I'll show you how to optimise your budget.

Section 3: Optimising your Ad Creatives

Creatives take up to 70% of your campaign's success.


Learn how to setup a proper A/B test with ad creatives across your ad sets.


Let's go hands on and learn how to optimise your creatives in Ads manager

Section 4: Optimising your Bidding Strategy

Bidding can be a tricky thing. Learn which signals to use before changing your bid.


Let's tackle some theory first, to make sure we're all on the same line!


Let's go hands on in Ads manager. I'll show you how easy it is to optimise your bidding.


A higher bid, will attract more results, but how does it affect your costs and how can you find the right balance?

Section 5: Course conclusion

Look at these awesome skills you've learnt!


You're awesome! You're now a Facebook & Instagram optimisation expert!

Section 6: Course extras
59 pages

This is the complete course deck for your future use and reference.

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Instructor Biography

Achmed Awad, Offical Facebook Marketing Partner, co founder The Next Ad

As a co-founder of The Next Ad I've had the privilege to directly work with Facebook and top clients such as Under Armour, Heineken, Pepsi and hundreds more. Having seen the best and worst campaigns gave me extremely valuable experience I used to share with our clients up until now. It took us years to learn from our mistakes, to learn what is working best and what is the best road to success.

With Udemy I would like to unveil the best secrets, best practices and inside knowledge, until now only accessible to a lucky few.

I hope you will enjoy these courses and come to learn that this is probably the closest you will get to some of the best sources in the world including Facebook & Instagram.

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