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(NEW) How to optimise your Facebook & Instagram Ad Campaigns

Learn how to optimise your ad sets, budget, ad creatives and bidding from an official Facebook Marketing Partner!
4.3 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
57 students enrolled
Created by Achmed Awad
Last updated 2/2016
$10 $100 90% off
5 days left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Boost your campaign's performance with 25% on average, to peaks far above 300%!

With inside information from an official Facebook Marketing Partner, you'll learn everything about how to optimise your Facebook & Instagram campaigns, your ad sets, budget, ad creatives and bidding. Everything is detailed in step by step instructions and live demos.

I'll personally guarantee you that you will earn back the fee of this course OR YOU WILL GET YOUR MONEY BACK!

Why should you take this course?

  • If your campaigns didn't reach their desired result
  • If you have campaigns which are mysteriously not "running"
  • If you feel your current costs per conversion are too high
  • If you want to get more results from your campaigns with the same budget
  • If you want to advice clients, friends and family on optimising their Facebook & Instagram campaigns.
  • If you want to go hands on with a Facebook Marketing Partner!

How is this course structured?

  • This course is designed in such a way that even if you have never optimised a Facebook or Instagram campaign, that you'll still be able to become an expert in less than an hour.
  • We'll start with talking about ad set budgets and how to optimise them
  • I'll explain you how to set up a solid testing structure
  • You'll learn how to set up and adjust your optimisation in ads manager & power editor
  • You'll learn why you need multiple ad creatives to prevent your campaign from loosing money
  • You'll learn all about optimising your bidding strategy and we go hands on in ads manager
Who is the target audience?
  • Advertisers on Facebook & Instagram
  • Advertisers looking to take control of their campaign's results
  • Advertisers looking to increase the number of results with the same budget
  • Advertisers who have to deal with badly running campaigns
  • All of you who wish to become an expert on Facebook & Instagram optimisation!
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What Will I Learn?
Learn how to optimise any Facebook or Instagram ad campaign
Learn tactics to boost your campaigns with at least 25%
Learn how to distribute your budget
Learn how to test your ad sets
Learn how optimise your ad sets in power editor and ads manager
Learn how to set up a test for your ad creatives
Learn how to optimise your ad creatives
Learn to read the signals of a bad bidding strategy
Learn how to optimise your bids in Ads Manager
View Curriculum
  • Basic knowledge of Facebook and/or Instagram campaigns
  • Have published a couple Facebook or Instagram ad campaigns in the past
Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 01:51:38
Course introduction
3 Lectures 05:33

Welcome! Let's meet each other in this quick intro!

Preview 01:17

Let's take a look at all the things you are about to master in this course!

Preview 01:29

These are common mistakes. Remember these and you're already on the right track!

Preview 02:47
Optimising your ad sets
6 Lectures 24:35

So you've got this great target audience in mind. And you're about to put them all in one ad set.... Learn why this is a bad idea.

Preview 02:53

Learn how to use Power Editor's nifty ad set split feature.

Preview 04:59

Or go manual if you want more options and fine tuning. Learn how.

Manual splitting of your ad sets in Power Editor

Learn why putting all kinds of different audience types in the same campaign is like comparing apples with oranges.

Side note: Combine similar audiences in one single campaign

Optimising your ad set budget is going to give you a boost of 25% on average. Learn how.

Learn how to test your ad sets and shift budget accordingly

Let's go hands on in Ads Manager. I'll show you how to optimise your budget.

DEMO: optimise your budget in ads manager
Optimising your Ad Creatives
3 Lectures 07:25

Creatives take up to 70% of your campaign's success.

Introduction to Ad Creative optimisation

Learn how to setup a proper A/B test with ad creatives across your ad sets.

Setup a A/B test with your ad creatives

Let's go hands on and learn how to optimise your creatives in Ads manager

DEMO: optimise your Ad Creatives in Ads Manager
Optimising your Bidding Strategy
4 Lectures 11:42

Bidding can be a tricky thing. Learn which signals to use before changing your bid.

When do you optimise your bids?

Let's tackle some theory first, to make sure we're all on the same line!

First some important theory about bidding strategies

Let's go hands on in Ads manager. I'll show you how easy it is to optimise your bidding.

DEMO: optimise your bidding strategy in Ads Manager

A higher bid, will attract more results, but how does it affect your costs and how can you find the right balance?

Volume vs Costs: finding the balance is the key to success
Course conclusion
2 Lectures 03:23

Look at these awesome skills you've learnt!

Course roundup: what you've learnt

You're awesome! You're now a Facebook & Instagram optimisation expert!

Course extras
1 Lecture 00:00

This is the complete course deck for your future use and reference.

Course deck (PDF)
59 pages
About the Instructor
4.1 Average rating
40 Reviews
109 Students
3 Courses
Offical Facebook Marketing Partner, co founder The Next Ad

As a co-founder of The Next Ad I've had the privilege to directly work with Facebook and top clients such as Under Armour, Heineken, Pepsi and hundreds more. Having seen the best and worst campaigns gave me extremely valuable experience I used to share with our clients up until now. It took us years to learn from our mistakes, to learn what is working best and what is the best road to success.

With Udemy I would like to unveil the best secrets, best practices and inside knowledge, until now only accessible to a lucky few.

I hope you will enjoy these courses and come to learn that this is probably the closest you will get to some of the best sources in the world including Facebook & Instagram.

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