How to maximize SALES: ecommerce, direct sales and marketing
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How to maximize SALES: ecommerce, direct sales and marketing

Complete guide for sales maximization (strategies for direct sales, ecommerce, negotiations and marketing). Great value.
4.0 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,096 students enrolled
Created by Edoardo Mazzoli
Last updated 6/2015
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • LEARN how to maximize sales, and how to reach sales maximization
  • LEARN the most important tips of presenting a product to customers
  • LEARN how to sell a specific kind of product and which instruments are suitable for the final goal
  • BECOME a skilled salesman, able to apply psychological tips to commercial transaction and successfully accomplish goals
  • Understand the functionalities of marketplaces like AMAZON, EBAY and others, underlining their pros and cons.
  • HOW to improve sales, of every nature and kind
View Curriculum
  • No need of previous knowledge. The basic video lessons will give students an important level of knowledge, that will be secondly enhanced thank to the development of the course and the BONUS lessons.
  • No need of technical sOftwares, or code programming


The goal of this course is teaching to people how to develop an effective and efficient sales strategy in order to MAXIMIZE SALES. The secrects explained are related to many different aspects, from ecommerce to direct sales, from online selling to "face-to-face" negotiation. The variety and the depth of the topic make it affordable BY EVERY person, skilled salesmen, newbies of the subjects or simple shop owner that would like to boost their direct sales.

The language is quite easy and can be understood also from people who are not english/american mother tongue.

The structure of the course is divided into the dualism between VIDEO lessons and BONUS textual lessons. The bonus lessons enhance the level of the general knowledge deeping the topics into their most inner secrets.

In conclusion, following this course, students will be able to understand a very important piece of the SELLING overall world, and, at the end, they will be able to set the correct strategyand MAXIMIZE sales for every specific situation or circumstance.

ABOUT NICK, the instructor: Nick is an audiobook narrator and producer with super rates and service provision (85 + fully edited and produced audio hours of experience with voiceover). Nick has a lot of experience also in the field of recording ONLINE LESSONS, and he has taught different topics on many different platforms. This radio presenter / producer, actor, and voice over artist has many satisfied clients divided and shared among all the continents.

Who is the target audience?
  • This course is set for every person WHO WOULD LIKE TO SELL something. It is perfect for understanding secrets of ECOMMERCE and online selling, but it's GREATLY suitable also for people who own a shop, or people who negotiate everyday because of their jobs.
  • Newbies of ECOMMERCE
  • Negotiatiors (beginner and approximately expert)
  • ONLINE sellers (bloggers, ebayers, amazon sellers etc..)
  • OFFLINE sellers, direct sellers, door-to-door sellers
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Curriculum For This Course
28 Lectures
Start learning ecommerce basics
5 Lectures 17:06

This world is very vast and deep. It is very difficult to explore without a competent GUIDE. This course has been programmed to offer a LINE GUIDE in the deep and intricate world of selling, helping salespersons to achieve their selling goals with tips for ECOMMERCE and teaching how to develop high negotiation skills.

Preview 03:18

Direct sales is the other important part of the subject. In this lessons students will be adviced on some necessary steps to be done when planning a company that wants to sell anything.

Preview 03:32

Many salesmen or marketers plan their campaign basing choices on their personal tastes. This is a mistake. A good salesman needs to learn how to think as a target customer.

How to think as a customer

TRUST is always an important component of SELLING. Customers shall trust the person before buying the product. It is acquired that the 81% of the customers buy something only AFTER they have seen or listened to a positive feedback on the product.

Building customers trust

GRAPHICS and FUNCTIONALITY are the essence of ecommerce. The presentation of every product should follow some important rules to success and increase the RETURN of INVESTMENT.

Product pesentation and"ROI" parameter

The test is related to the first 5 lessons, and directed to verify the knowledge acquired until now.

Ecommerce basis
9 questions
How to increase online sales
3 Lectures 11:12

If a customer makes a purchase this means he/she is interested in your products. So what about proposing related product and expand his/her cart after the first purchase?

Cart development techniques

PSYCHOLOGY can be an important instrument to boost sales, both for online and direct sales.

Psychology tips and their application to selling

In this lesson will be explained other important tips that, if followed, can enhance the possibility to sell more and more products.

How to boost your online sales

Boosting sales
6 questions
Web marketing and promotion techniques
2 Lectures 09:29
Web traffic and product promotion

Successfull strategies for e-mail marketing
Affiliate marketing for online promotion
3 Lectures 11:55

Affiliate marketing is an essential instrument to develop every online sales strategy. But what does exactly mean this expression?

What is affiliate marketing

Affiliate marketing can be an insidious path. Let's analyze some common mistakes in order to avoid them.

4 tips to avoid common mistakes

Once you have decided which will be your program, you have to BOOST your commissions ! In this lesson are explained some esay and effective possibilities.

How to boost your affiliate commissions

Affiliate marketing and web promotion
7 questions
Selling on marketplaces (Ebay and Amazon guides)
3 Lectures 10:32

Marketplaces can become both an incredibile opportunity of increase sales or a waste of time. We analyze pros and cons, in order to understand if these instruments are useful or not for your business.

Pros and cons of selling on Marketplaces (Guide for EBAY and AMAZON )

The importance of ebay auctions is capital. The more precise,accurate, true you appear, the more you will have chance to sell your products.

How to avoid failure on Ebay auctions

Few people probably know that one of the most important components of selling on ebay is the communication. A ggod seller has to communicate with polite terms and deal with customer being as more responsible as possible.

The importance of communication

This quiz is related to the marketplaces section and directed to verify the level of knowledge acquired in this important section

8 questions
Offline selling: direct sales and negotiation secrets
4 Lectures 13:26

Selling is a form of ART. It underlines a lot of different and specific aspects that can bring your business to success or put it down to failure. Let's try to understand some important considerations.

Preview 03:19

Practical indications of what to do or not to do when you are in front of your customer to conclude your sales with success, taking into account all the circumstances

Tips to become an irresistible salesperson

Negotiation is confidence. In this lessons will be explained many important aspects to consider when a seller has to deal with the other side and what is necessary to conclude a sale with confidence.

Effective negotiation (keys to success in sales )

Negotiation is the relationship of two opposite parts. It is incredibily important to understand the characteristics of the other side, in order to be able of dealing with him/her with confidence. There are tips that can help a seller to understand which are the strenghts and the weakness of the other part. This will be possible only with an accurate active listening.

Active listening

Negotiation and offline selling
8 questions
Bonus section: enhancement for acquired skills
8 Lectures 00:00

Other important consideration for affiliate marketing strategies.

Preview 5 pages

SEO tips and social media aspects are important elements to have success selling online.

BONUS 2 - Affiliate marketing: SEO and website traffic
5 pages

In the market there are plenty of affiliation programs, of different natures and with vary conditions. How we can find the rigt way in this JUNGLE?

BONUS 3 - Affiliate marketing: select the best program
5 pages

IN NEGOTIATIONS and direct sales, knowing or understand the other side's deadline can become an essential factor, suitable to make the difference between success and fail.

BONUS 4 - Negotiation: other side's deadline
4 pages

Tips to negatiate and sell products to auditory customers

BONUS 5 - Negotiation: Auditory customer
3 pages

Tips to negatiate and sell products to KINESTETHIC customers

BONUS 6 - Negotiation: Kinestethic customer
3 pages

Tips to negatiate and sell products to VISUAL customers

BONUS 7 - Negotiation: Visual customer
3 pages

KInds of customers
8 questions

This lesson is aimed at underlining the main apsects of a system based on AFFILIATE MARKETING activity MIXED with the integration of GOOGLE adsense.

3 pages
About the Instructor
Edoardo Mazzoli
3.4 Average rating
21 Reviews
3,540 Students
2 Courses
Web Specialist, Online seller, Google ADSENSE-ADWORDS expert

LAW graduated, FOUNDER and owner of the web agency SOCIAL MEDIA MARKET. Vast experience with selling techniques and web services of different fields, such as web marketing, web development, SEO strategies, graphics. Deep knowledge of e-commerce systems, expecially refering to EBAY and AMAZON platforms.

Deep experience in ADSENSE affiliation programs and ADWORDS campaigns.