Join the more than 5,500 coaches and consultants who are already learning how to market themselves more effectively and discover why this course has earned more than 100 reviews averaging 5 stars.
This comprehensive course teaches you everything you need to know, and do, to set up your independent coaching or consulting business for success.
If you're trying to become a coach or consultant, positioning your expertise and marketing yourself properly is the key to finding and retaining clients.
This course is designed help you find your niche, the right clients, and your way to financial viability.
"I made my first $3000 within just a month of taking Debbie's class, even though this is a completely different type of consulting work for me than I've been doing the last 8 years."
Sell Your Expertise and Build Your Business by Marketing Yourself Effectively
Put Your Unique Experiences to Work for You
The boom in the life coaching industry, the health and wellness coaching industry, and the consulting industry means clients have many choices when choosing the right coach or consultant.
To set yourself apart, you need a unique brand positioning and a strong market presence, so you can attract the right kind of clients. If you're just starting out in a coaching business or consulting career, this course will help you package your services and brand yourself, so your business is more attractive to potential clients.
This comprehensive course will not only teach you what you need to do to distinguish yourself as a coach or consultant, it provides simple exercises that walk you through each step.
Whether you're just starting out, or you're stepping up, you'll learn the most effective ways to attract and engage with prospects and clients, build an email list, generate word of mouth, and create a successful marketing plan and profitable business.
Content and Overview
This course starts by taking stock of your unique attributes, skills, experience, and expertise to help you determine the right niche for your business. You'll identify your ideal client and uncover what you're really selling.
You will learn how to design your products and services, including picking a business model, designing a signature program and doing a financial viability test to make sure your business will be profitable. Then, you'll create a focused marketing message and a custom marketing plan, and you will define your unique and compelling brand.
Because getting clients is critical to your success, this course focuses on not just finding potential customers but how to get them to take action.
This course will help you build your personal brand and develop your business as a consultant or coach. After taking this course, you will be able to market your skills and authentically set yourself apart from everyone else who does what you do. You're one of a kind and this course helps you market your unique talents so your business can succeed.
A brief introduction to what we'll cover in Step One.
A brief introduction to Step Two.
A brief introduction to Step Three.
This lecture will help you package your services into one main program that best serves your clients, and helps you reach your financial and lifestyle goals. By designing one, main signature program, you will know exactly what to market and you will have the focus necessary for your marketing and sales efforts to be effective. This lecture also includes a worksheet that walks you through the five steps you'll want to take to design your signature program.
This lecture will help you develop a brand name to represent the brand platform you identified in the previous lecture and exercise. It walks you through four brainstorming techniques to kick-start the creative process and make it easier to develop a unique, compelling, and appropriate brand name to market your business under. It also includes the Brand Brainstorming Techniques Handout that outlines the four brainstorming processes in detail, and includes examples of brand names representing each technique.
This lecture explains how to implement your brand across your entire business and marketing so you can avoid having a brand that is merely "gift wrap" (which is not an effective way to brand yourself or your business). It walks you through a simple exercise that will make it easy to brand your business, your signature program, and your marketing, as well as providing a checklist to make implementing your brand foolproof.
course right here on Udemy. Because you've already invested in this course, I'd like to offer you a discount on that course. I created a standalone Branding course because I know branding is one of the most challenging marketing tasks service pro's face. So if you got what you need in this course, that's awesome. But if not, I wanted you to know more help is available.
A brief introduction to Step Six.
This lecture provides an overview and assessment of a wide variety of marketing activities that are commonly used by coaches, consultants, and other service professionals, and helps you pick the best activities for marketing your business. It includes an ebook with details on all of the marketing activities covered, along with criteria to help you determine if each activity is a good choice for you and your business.
You may want to also check out my course, How to Use Content Marketing to Become Known as an Expert, right here on Udemy. Content Marketing is all about marketing yourself by sharing information. It's a great way to become known and attract clients who are seeking out the exact expertise you offer. In the course I teach you 11 different content marketing strategies, along with all the information and resources you need to get started using any or all of them.
Because you've already invested in this course, I'd like to offer you a discount on that course. Just click here to learn more and to enroll for just $24.
Or use Coupon Code: HOW2MKT24
A brief introduction to Step Seven.
Debbie LaChusa is the founder, and chief instructor, at The Business Stylist® Marketing Academy, where she teaches independent coaches, consultants, and other service professionals how to Package, Brand, Market, and Sell their services in a way that authentically and uniquely represents who they are and what they do for their clients. To date, more than 9,000 students have enrolled in her courses.
With 30 years of marketing experience and 18 years in business on her own—including building three 6-figure businesses—Debbie has plenty of real world, in the trenches, practical experience. And that's what she teaches in her online courses.
Debbie's own marketing efforts have landed her speaking gigs across the US, in Canada and Australia. She's even shared the stage with celebrity teachers from The Secret. She's also garnered media coverage for herself and her businesses in national online and offline media including Entrepreneur magazine, Forbes, CNBC, Inc, Home Business Magazine, and Yahoo! Finance.
Debbie is also an author, blogger, and pet therapy volunteer. She has published four books and is currently working on her fifth.