Marketing: How to Market Yourself as a Coach or Consultant
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Join the more than 5,500 coaches and consultants who are already learning how to market themselves more effectively and discover why this course has earned more than 100 reviews averaging 5 stars.
This comprehensive course teaches you everything you need to know, and do, to set up your independent coaching or consulting business for success.
If you're trying to become a coach or consultant, positioning your expertise and marketing yourself properly is the key to finding and retaining clients.
This course is designed help you find your niche, the right clients, and your way to financial viability.
"I made my first $3000 within just a month of taking Debbie's class, even though this is a completely different type of consulting work for me than I've been doing the last 8 years."
Sell Your Expertise and Build Your Business by Marketing Yourself Effectively
Put Your Unique Experiences to Work for You
The boom in the life coaching industry, the health and wellness coaching industry, and the consulting industry means clients have many choices when choosing the right coach or consultant.
To set yourself apart, you need a unique brand positioning and a strong market presence, so you can attract the right kind of clients. If you're just starting out in a coaching business or consulting career, this course will help you package your services and brand yourself, so your business is more attractive to potential clients.
This comprehensive course will not only teach you what you need to do to distinguish yourself as a coach or consultant, it provides simple exercises that walk you through each step.
Whether you're just starting out, or you're stepping up, you'll learn the most effective ways to attract and engage with prospects and clients, build an email list, generate word of mouth, and create a successful marketing plan and profitable business.
Content and Overview
This course starts by taking stock of your unique attributes, skills, experience, and expertise to help you determine the right niche for your business. You'll identify your ideal client and uncover what you're really selling.
You will learn how to design your products and services, including picking a business model, designing a signature program and doing a financial viability test to make sure your business will be profitable. Then, you'll create a focused marketing message and a custom marketing plan, and you will define your unique and compelling brand.
Because getting clients is critical to your success, this course focuses on not just finding potential customers but how to get them to take action.
This course will help you build your personal brand and develop your business as a consultant or coach. After taking this course, you will be able to market your skills and authentically set yourself apart from everyone else who does what you do. You're one of a kind and this course helps you market your unique talents so your business can succeed.
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|Section 1: Introduction|
This lecture provides an introduction to the seven steps and content that will be covered in this course, so you know what to expect.
|Section 2: About Your Instructor & This Course|
About Your Instructor & This CoursePreview
|Section 3: Step One: Finding Out About You|
A brief introduction to what we'll cover in Step One.
This lecture provides a description and instructions for completing The Toolbox Inventory: a process for collecting all the relevant education, experience, and expertise you bring into your business, that will help you custom design a business, brand, and marketing that best represent you and what you do for people, and that will stand out in the marketplace. It also includes The Toolbox Inventory Worksheet so you may complete your own inventory.
This lecture provides a description and instructions for completing your own Personal Business Style Assessment, a process that will help ensure you're designing a business and marketing that you will enjoy and that will work. This process helps you custom design your business and marketing so both effectively attract your ideal clients and help you reach your goals in the most efficient and enjoyable manner possible. This lecture also includes a handout that further explains the Personal Business Style Assessment, along with a worksheet so you may complete your own assessment.
|This lecture provides a description and instructions for identifying your Core Values so you can design a business, brand, and marketing that authentically represent you and those values, and so you attract clients you will enjoy working with. It also includes the Core Values Worksheet so you may identify your Core Values as they apply to your business.
|Section 4: Step Two: Finding Your Niche|
A brief introduction to Step Two.
This lecture provides a description, instructions, and an example to help you identify and define your ideal client, so you can design a business, brand, marketing that connect and resonate with, and attract, those ideal clients. It also includes the Ideal Client Profile Worksheet so you may develop a description of your ideal client.
|This lecture provides a description, and a simple process for transforming your ideal client's pains or desires (the reason they need your services) into client-focused, specific and tangible results and benefits to use in your marketing. This process is invaluable in helping ensure you're NOT talking about your process or what you do (your clients don't care about that) in your marketing, but rather that you're talking about what you can do FOR your clients (what they DO care about), so your marketing will work! It also includes the Pain-Promise Worksheet so you may go through this simple, three-step process yourself, and identify what you're really selling, so you can market it.
|Section 5: Step Three: Designing Your Business, Products & Services|
A brief introduction to Step Three.
There are many ways you can package your services as a coach, consultant, or other service professional selling your expertise. This lecture identifies the most popular ways and will help you select the best match for you. It also includes an ebook with descriptions of the most popular business models/revenue strategies for coaches and consultants, along with criteria to help you select the model that fits you best.
This lecture will help you package your services into one main program that best serves your clients, and helps you reach your financial and lifestyle goals. By designing one, main signature program, you will know exactly what to market and you will have the focus necessary for your marketing and sales efforts to be effective. This lecture also includes a worksheet that walks you through the five steps you'll want to take to design your signature program.
This lecture will help you determine if the business model, signature program, and pricing you've set up are viable and can get you to your goals. And if not, it will help you determine what changes need to be made to ensure your business can be profitable. This is a crucial step to help you avoid investing time and money trying to market a business that is not viable. This lecture also includes the Financial Viability Test Worksheet that walks you through five simple steps you can take to ensure the viability of your business, along with a handout that shows examples of Revenue Projections that you can use to project your cash-flow and revenue.
|Section 6: Step Four: Creating Your Marketing Message|
Step Four Introduction
This lecture explains the concept of a Core Marketing Message and how it can help you authentically and effectively market yourself as a coach or consultant. It also explains why Elevator Pitches or Elevator Speeches do NOT work, and why the Core Marketing Message is a better approach. Additionally, it will help you develop a variety of Supporting Marketing Copy Points you can use to create all of your marketing materials, including your website. And, it includes the Core Marketing Message Worksheet and a Supporting Copy Point Builder to help you easily create your marketing copy.
This video demonstrates why it is so important to make sure your marketing message is focused, and what happens when it is not (a common problem in marketing created by coaches, consultants, and other service professionals who have not been taught how to market effectively). Plus, it will probably make you laugh!
|Section 7: Step Five: Branding Your Business|
Step Five Introduction
This lecture walks you through the first step in developing a unique and compelling brand identity that will set you apart from everyone else who does what you do--a critical step in being able to effectively market your services. It also includes the Brand Discovery Questionnaire so you may go through the Brand Discovery process yourself, and two Branding Ebooks to help you better understand what branding is, how to apply it to your coaching or consulting business, AND to inspire you!
This lecture will help you develop a brand name to represent the brand platform you identified in the previous lecture and exercise. It walks you through four brainstorming techniques to kick-start the creative process and make it easier to develop a unique, compelling, and appropriate brand name to market your business under. It also includes the Brand Brainstorming Techniques Handout that outlines the four brainstorming processes in detail, and includes examples of brand names representing each technique.
This lecture will provide you with some free resources you can use to research the brand names you come up with, to make sure no one else is using them. Additionally, it explains why you should take steps to protect your brand name, and provides several avenues for doing so. It also includes the Brand Research and Protection Handout, with details for where and how you can research potential brand names, and protect the name you finally choose.
This lecture explains how to implement your brand across your entire business and marketing so you can avoid having a brand that is merely "gift wrap" (which is not an effective way to brand yourself or your business). It walks you through a simple exercise that will make it easy to brand your business, your signature program, and your marketing, as well as providing a checklist to make implementing your brand foolproof.
Want a little more branding help?Check out my How to Brand Yourself and Your Business
course right here on Udemy. Because you've already invested in this course, I'd like to offer you a discount on that course. I created a standalone Branding course because I know branding is one of the most challenging marketing tasks service pro's face. So if you got what you need in this course, that's awesome. But if not, I wanted you to know more help is available.
Or use Coupon Code: HOW2MKT49
|Section 8: Step Six: Designing Your Marketing Plan|
A brief introduction to Step Six.
This lecture provides an overview and assessment of a wide variety of marketing activities that are commonly used by coaches, consultants, and other service professionals, and helps you pick the best activities for marketing your business. It includes an ebook with details on all of the marketing activities covered, along with criteria to help you determine if each activity is a good choice for you and your business.
More Tactical Marketing Help
You may want to also check out my course, How to Use Content Marketing to Become Known as an Expert, right here on Udemy. Content Marketing is all about marketing yourself by sharing information. It's a great way to become known and attract clients who are seeking out the exact expertise you offer. In the course I teach you 11 different content marketing strategies, along with all the information and resources you need to get started using any or all of them.
Because you've already invested in this course, I'd like to offer you a discount on that course. Just click here to learn more and to enroll for just $24.
Or use Coupon Code: HOW2MKT24
|This lecture explains why it's important to have a marketing plan, and why a 90-day plan is preferable to a 12-month plan. It provides tips for creating your plan, along with a sample plan you can use as an example to help you create yours.
|Section 9: Step Seven: Getting Clients|
A brief introduction to Step Seven.
|This lecture walks you through the first step in a four-step client attraction and conversion process. It shows you how to attract the clients you have reached through your marketing plan, and bring them into your business. This lecture also includes an ebook that details all four steps and provides examples and resources to help you implement each of the four steps.
|This lecture walks you through step two in the four-step client attraction process. It shows you how to engage the prospects you've attracted, and how to get them to take action.
|This lecture walks you through step three in the four-step client attraction process. It shows you how to set up an automated follow-up system that will help your prospects get to know you and your services, and encourage them to take the next step toward becoming a paying client.
|This lecture walks you through step four in the four-step client attraction process. It shows you how to convert the prospects you have attracted into paying clients. It outlines a sales process known as The Complimentary Consultation, which is the most effective way to obtain coaching and consulting clients. It also includes an ebook with details on the 10 steps that should be taken in a Complimentary Consultation in order to effectively take a prospect from "interested" to "invested." And it shares how to close the sale, in a way that is comfortable and does not feel "salesy" at all. It also includes a Consultation Tracking Worksheet you can use to track your calls and use to improve your closing percentage.
|Section 10: Conclusion|
This lecture summarizes all seven steps taught in this course and will help you determine if you need to go back and spend any more time on a specific step before completing the course. It also includes additional resources if you find you need more help designing, marketing, or branding your business. Also included is a complete Resource List in PDF format, featuring all of the resources shared throughout this course, plus a few bonus resources you may find helpful. Happy Marketing!
Debbie LaChusa is known as The Business Stylist® because she teaches independent coaches, consultants, and other service professionals how to Package, Brand, Market, and Sell their services in a way that authentically and uniquely represents who they are and what they do for their clients. In 2014, Debbie created The Business Stylist® Marketing Academy to provide service professionals with online courses that are affordable and available online 24/7. To date, more than 8,000 students have enrolled in her courses.
With 30 years of marketing experience and 18 years in business on her own—including building three 6-figure businesses—Debbie has plenty of real world, in the trenches, practical experience. And that's what she teaches in her online courses.
Debbie's own marketing efforts have landed her speaking gigs across the US, in Canada and Australia. She's even shared the stage with celebrity teachers from The Secret. She's also garnered media coverage for herself and her businesses in national online and offline media including Entrepreneur magazine, Forbes, CNBC, Inc, Home Business Magazine, and Yahoo! Finance.
Debbie is also an author, podcaster, and blogger. In addition to publishing two of her own blogs she has been invited to share her marketing and business wisdom as a featured guest blogger for the Yahoo! Small Business blog, The National Association of Entrepreneur Moms (now Today's Innovative Woman), The LifeChange Network, and the Consulting Café.