Internet Marketing Course - An Intro to Website Marketing
4.4 (176 ratings)
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Internet Marketing Course - An Intro to Website Marketing

Learn the basics of marketing your website from a college professor who teaches internet marketing for a living.
4.4 (176 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,724 students enrolled
Last updated 3/2015
English
Price: Free
Includes:
  • 4 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand options available to market your website on the internet
  • Explain general strategies of internet marketing
  • Have a basic understanding of SEO
  • Have a basic understanding of Social Media
  • Have a basic understanding of Conversion Optimization
  • Have a basic understanding of Email marketing
  • Have a basic understanding of Content Marketing
  • Have a basic understanding of Affiliate Marketing
  • Have a basic understanding of PPC
  • Have a basic understanding of Analytics
View Curriculum
Requirements
  • If you already own a website, that's preferred, but NOT required.
  • A willingness and enthusiasm to learn about internet marketing
Description

(Last Updated 6/25/2015)

**Update**

As of now, I have 5,000 students and the list continues to grow every single day. To me, this course is no longer just a "course", it's a community.

Thank you to everyone who has joined this course and given me the positive reviews. A lot of hard work went into this and I am very happy to see that people appreciate that.

Who should take this course?

If you have a website or are thinking of making one and don't know where to start, take this course!

This course is beneficial to anyone starting a website whether it is an affiliate website, a blog, a niche, or even eCommerce. Regardless of what your website is about, this course will help you because it covers the foundations of marketing your website on the internet.

What went into producing this course?

In total, this course is just over 3 hours and 45 minutes of total content. To create it, I spent about 25 hours creating content while my transcriber and video editor spent an additional 30+ hours editing and transcribing the content.

In other words, this took a LOT of work and I did that because I want to give you the best course I can.

What is this course about?

This course is here specifically to help those who are newbies in internet marketing. In other words, if you just created a website and don't understand the concepts of marketing your website, this course is perfect for you.

What kind of materials are included in this course?

The course itself is compiled of numerous videos that typically have callouts of important information, engaging graphics, and screenshares where appropriate.

Why take this course?

Creating a website is one thing, but making that website popular is another. This course is going to give you a foundation of knowledge to help you succeed in marketing your website.

Who is the target audience?
  • This course is meant for newbies to marketing websites on the internet. The students of this course will gain a basic understanding of the majority of internet marketing tactics and gain a better understanding of what options are available. This course probably isn't for you if you have worked in internet marketing for some time and understand all of the foundational elements.
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Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 03:51:40
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Course Introduction
1 Lecture 01:13
Welcome to Internet Marketing 101!
01:13
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Social Media
4 Lectures 46:45

In this video we review what social media is and why it's so powerful. We cover:

- How large social media has become
- Why social media is so important to marketers
- The value of social media

What is social media and why is it so powerful?
04:28

In this video we review the audiences of major social media platforms. We cover:

- Why we would want to know this information
- Understanding demographics of each platform
- Understanding what social media platform you should use to connect with your audience

Understanding the audiences of major social media platforms
15:52

In this video we review how to create marketing campaigns on Facebook. We cover:

- Different advertising campaigns available on Facebook
- My recommended campaigns when marketing on Facebook
- How Facebook gets the data to help you target your customers
- The types of targeting that you can do for your Facebook campaigns

Creating marketing campaigns on Facebook
15:20

In this video we review how to create marketing campaigns on Twitter. We cover:

- Different advertising campaigns available on Twitter
- My recommended campaigns when marketing on Twitter
- How Twitter gets the data to help you target your customers
- The types of targeting that you can do for your Twitter campaigns

Creating marketing campaigns on Twitter
11:05
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Conversion Optimization
4 Lectures 42:03

In this video we review some basics about conversion optimization. We cover:

- What conversion optimization is
- Understand the importance of conversion optimization

What is conversion optimization?
03:37

In this video we review what A/B testing and multivariate testing are. We cover:

- The concept of A/B Testing
- The concept of multivariate testing
- The importance and recommendations of data sample sizes

What is A/B testing and multivariate testing?
04:12

In this video we review information related to conversion optimization strategies. We cover:

- Recommendations of variables that you should test in conversion optimization

Conversion Optimization Strategies
15:16

In this video we review the software that I recommend when doing conversion optimization We cover:

- The software that I recommend

- Why I recommend this software

- A tutorial of me using the software and showing how to test different variables on web pages

Software for conversion optimization
18:58
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Search Engine Optimization (SEO)
3 Lectures 21:24

In this video we review what SEO is and how SEO works. We cover:

- The purpose of SEO
- The generalities of SEO

How does SEO work Overview
02:06

In this video we review what SEO is and how SEO works. We cover:

- Internal elements of SEO (Things on your website) that you can control to influence your website ranking on search engines.

How does SEO work Internal elements
11:28

In this video we review what SEO is and how SEO works. We cover:

- External elements of SEO (Things not on your own website) that you can focus on to influence your website ranking on search engines.

How does SEO work external elements
07:50
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Email Marketing
6 Lectures 01:05:11

In this video we review what email marketing is. We cover:

- The two main types of email marketing

- Four different types of email campaigns for opt-in email marketing

What is email marketing?
08:26

In this video we review email autoresponders. We cover:

- What is an email autoresponder?

- How an email autoresponder works

- For main benefits of an email autoresponder

- Ways to use an email autoresponder

What is an email autoresponder?
17:51

In this video we review what email marketing is. We cover:

- The common misconceptions of email marketing.
- Compare email marketing to other sources of effectiveness in term of internet marketing in general.
- What email marketing really is and put in perspective what the whole premise of email marketing is and how it really works,
- Cover some statistics around email marketing to show you whether or not it really is effective

Is email marketing effective?
17:04

In this video we review software for email marketing. We cover:

- The features and purposes of the email software

- Software recommended by me, and why I recommend it

- Video tutorial of the email software in action

Purpose and Features of Email Marketing Software
06:18

In this video we review software for email marketing. We cover:

- Video tutorial of the email software in action

What Email Marketing Software I recommend and why
08:54

In this video we review software for email marketing. We cover:

- Video tutorial of the email software in action (continued)

Seeing the software in action
06:38
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Content Marketing
1 Lecture 07:13

In this video we review why content marketing is so important. We cover:

    ·How it grows the presence of the website or the brand that you’re apart of

    ·Increases personal reputation regardless of brand

    ·Builds trust in you and your brand

Why is content marketing so important?
07:13
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Affiliate Marketing
1 Lecture 06:35

In this video we review what affiliate marketing is. We cover:

- The concept of affiliate marketing

- How affiliate marketing works

- An example of an affiliate marketing situation

What is affiliate marketing and how does it work?
06:35
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Pay Per Click (PPC)
1 Lecture 06:15

In this video we review what PPC is and the basics of how it works. We cover:

- What PPC (Pay Per Click) is

- An example of PPC related to a single keyword

- How PPC ranking works within search engines

What is pay per click (ppc) and how does it work?
06:15
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Analytics
4 Lectures 33:24

In this video we review what SEO is and how SEO works. We cover:

- The purpose of SEO
- The generalities of SEO

What are analytics and why are they important?
07:54

In this video we learn how to install Google Analytics. We cover:

  • How easy it is to install Google Analytics
  • Why you have to install Google Analytics on all pages of your website
  • Walkthrough/Screen Share with two different methods
How to install Google analytics
09:41

In this video we review what information analytics can provide. We cover:

- How analytics measures information related to your audience

- Analytics measures information about how you acquire visitors

- Analytics measures information about the behavior of users once they are on your website

- Measuring conversion information on your website

- Analytics uses a real-time component so that you can see information as it’s actually happening

What information can analytics provide?
08:52

In this video we learn how to install Google Webmaster Tools. We cover:

  • How easy it is to install Google Webmaster Tools
  • Understanding the differences of, and why you need both Google Analytics and Google Webmaster Tools
  • Walkthrough and Screen Capture of Google Webmaster Tools
How to install Google Webmaster Tools
06:57
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Bonus Section
1 Lecture 01:37
An Important Message
01:37
About the Instructor
Prof. Ron Stefanski
4.3 Average rating
698 Reviews
20,494 Students
6 Courses
College Professor, Marketer, and Internet Entrepreneur

Hey everyone, thanks for stopping by!  10,000 students strong and still growing!

My name is Professor Ron and I have over eight years of professional experience in Internet Marketing across varying industries.

I'm a true internet entrepreneur and the owner of a portfolio of websites.  The main one being One Hour Professor which you can access in the link above. I'm employed part-time as an adjunct college professor at three different colleges across the United States.

I've earned my MBA from Benedictine University located in Lisle, IL. 

You can learn more about my professional experience by visiting my Linkedin profile or his website.