How to Market Your Business

The definitive course for creating a successful marketing plan for your business
2 reviews
TAUGHT BY
  • Tim Berry Business Planning Expert

    Tim Berry is the founder of Palo Alto Software, makers of the top selling business plan software in the world. He is also the founder of Bplans.com, co-founder of Borland International, author of several best-selling books on business planning, and has a Stanford MBA.

    Tim has spent his entire career focused on entrepreneurship and business planning. As a consultant Tim has helped businesses such as Apple, Autodesk, and McDonalds with their business planning.

    As an entrepreneur, he started a company from nothing and grew it to own 70% market share without any outside investment. As an educator, Tim taught entrepreneurship at the University of Oregon for 11 years.

    In 2001 Tim won the USASBE (United States Association of Small Business and Entrepreneurship) Corporate Entrepreneur of the Year award and a USASBE award for teaching. His books have been published by Harcourt Brace, McGraw-Hill, Dow Jones-Irwin and Entrepreneur Press.

  • Bplans School of Business Helping You Succeed in Business
WHAT'S INSIDE
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  • 2+ hours of high quality content
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How to Market Your Business

The definitive course for creating a successful marketing plan for your business
2 reviews

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COURSE DESCRIPTION

    • Over 25 lectures and 2 hours of content!
    • What a target market is and what it means for your business
    • Who your target market is
    • Why your customers buy from you
    • The difference between sales and marketing
    • How to best reach your ideal customer/target market
    • The objectives of your website
    • What Search Engine Optimization is and how it can benefit your website
    • How analytic software can help your website
    • How to get traffic to your website and keep them coming back
    • Selling products or services
    • Trying to market your business
    • Attempting to create a brand for your business
    • Determining your target market
    • Creating an online presence for your business

THE UDEMY GUARANTEE

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Lifetime access
Available on Desktop, iOs and Android
Certificate of completion

CURRICULUM

  • SECTION 1:
    Welcome Orientation
  • 1
    Introducing Tim Berry
    04:53
  • 2
    Course Objectives
    01:40
  • SECTION 2:
    Know Your Market
  • 3
    Objectives
    Text
    In this chapter you will learn: What is a “target market” and what does it mean for my business? How can I find out who my target market is? What is it that makes my customers buy from me? OVERVIEW How many buyers are there?  Where are they, and what do they care about? What do they read, what do th…
  • 4
    Market Analysis, Part 1
    08:52

    Part 1 of a four part series on Market Analysis.

    OPTIONAL: A Slide Notes handout is available. Click here to download it.

  • 5
    Know Your Market, Part 2
    08:44

    Part 2 of a four part series on Market Analysis.

  • 6
    Know Your Market, Part 3
    05:36

    Part 3 of a four part series on Market Analysis. This lesson video demonstrates how to create a Market Analysis table. The demo supports the LESSON: Market Analysis at the end of this section.

  • 7
    Market Analysis, Part 4
    02:18

    The last of a four part series on Market Analysis.

  • 8
    LESSON: Market Analysis
    6 pages

    DOWNLOADS: Templates for Lessons

    Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.

    • Download and open the business-plan-financials.xls (found in the optional downloads area) 
    • Use the "Save as" command to save a copy of the file as yourname_financials.xls 

    Text: The text portion of this lesson will be completed using the minimum-business-plan-outline.doc. You will continue to build into this file with each text lesson.

    • Download and open the minimum-business-plan-outline.doc file (found in the optional downloads area)
    • Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc 
    Click the "Download Printable Version" button to download the PDF of this lesson.
  • SECTION 3:
    Marketing Strategy
  • 9
    Objectives
    Text
    In this chapter you will learn: How marketing is different from sales How to create a “brand” for your product or service How to best reach your ideal customer/target market OVERVIEW : Knowing about your market isn’t enough. You also need to decide who will be your customer, how you will find new cu…
  • 10
    Marketing Strategy, Part 1
    08:38

    Part 1 of a four part series on Marketing Strategy.

    OPTIONAL: A Slide Notes handout is available. Click here to download it

  • 11
    Marketing Strategy, Part 2
    10:27

    Part 2 of a four part series on Marketing Strategy.

  • 12
    Marketing Strategy, Part 3
    10:13

    Part 3 of a four part series on Marketing Strategy.

  • 13
    Marketing Strategy, Part 4
    08:04

    The last of a four part series on Marketing Strategy.

  • SECTION 4:
    The Web
  • 14
    Objectives--The Web
    Text
    In this chapter you will learn: What you want your website to do for you (contact only, sell online, etc.) How to bring visitors to your website What is Search Engine Optimization (SEO) and what it means to your website What "analytics software" is and what it can do for your website Marketing progr…
  • 15
    The Web, Part 1
    10:15

    Part 1 of a four part series on The Web as it pertains to your business.

    OPTIONAL: A Slide Notes handout is available. Click here to download it.

  • 16
    The Web, Part 2
    08:43

    Part 2 of a four part series on The Web as it pertains to your business.

  • 17
    The Web, Part 3
    09:13

    Part 3 of a four part series on The Web as it pertains to your business.

  • 18
    The Web, Part 4
    06:18

    Part 4 of a four part series on The Web as it pertains to your business.

  • SECTION 5:
    Next Steps
  • 19
    Next Steps
    Text
    Now that you have completed this course we are happy to offer you additional courses which can help you succeed in business.  The  How to Market Your Business course which you completed is a module of the How to Start a Business course. The How to Start a Business course is $129 however as an existi…
  • SECTION 6:
    Optional Downloads
  • 20
    Business Plan Financials
    750 KB

    DOWNLOADS: Templates for Lessons

    Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.

    • Download and open the business-plan-financials.xls (found in the optional downloads area) 
    • Use the "Save as" command to save a copy of the file as yourname_financials.xls

    NOTE: This file was originally created in Business Plan Pro; it is compatible with Microsoft Excel or any other spreadsheet-compatible program which can read .xls format.

  • 21
    Minimum Business Plan Outline
    118 KB

    Templates for Lessons:

    Text: The text portion of the lessons will be completed using the minimum-business-plan-outline.doc file. Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc 

    NOTE: This file was originally created in Business Plan Pro; it is compatible with Microsoft Word or any other program which can read .doc format.

    At the end of the course, the completed tables in the .xls file can be copied into yourname_businessplan.doc file. The combined tables and topics will then become your business plan file.

  • 22
    Business Plan Pro Template
    197.45 KB

    The template for Business Plan Pro is contained within this ZIP archive. Save this file to the hard drive of your computer, right click on it to Extract the file, then open it with Business Plan Pro to use it for your assignments.

  • 23
    Ch5: Slide Notes Know Your Market
    1.1 MB
  • 24
    Ch6: Slide Notes Market Strategy
    1.49 MB
  • 25
    Glossary of Terms
    Text
    Advertising The paid promotion of a product or service, in print, TV, or other media. Angel Investor A person who invests his or her own money in a startup business who meets the SEC guidelines. Assets Property that a business owns, such as cash and inventory, office equipment, buildings, accounts r…

UDEMY BY THE NUMBERS

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Hours of video content
19,000,000
Course Enrollments
5,800,000
Students

RATING

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AVERAGE RATING
NUMBER OF RATINGS
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REVIEWS

  • Andrew Power
    Good Strong Foundation Course

    Tim has put together quite a valuable and helpful course. For the cost, it is truly worth it although I did feel there were parts that could have been strengthened (such as the analysis side). Great for people new to marketing though.

  • Nat M
    Thoroughly enjoyed it!

    This course is a great overview of basic marketing concepts that can be used as a solid primer for those considering starting a business, or as a good "reminder" for anyone who has started a small business and wants to grow it to a different level. Many of us start a small business after years of experience in a particular industry and use our existing contacts to "keep afloat" but are quite intimidated by big marketing buzzwords and have the idea that marketing requires large sums of money. This course will de-mystify some of those notions and even if you are familiar with the concepts you will learn in it and have applied them at some point in your business development strategy, the course will help you focus on your goals.

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