How to market your book in Germany
4.9 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to market your book in Germany

How to find readers and reviewers and promote your books in Germany if you don't speak German
4.9 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
546 students enrolled
Created by Anja Bauermeister
Last updated 9/2016
Current price: $15 Original price: $25 Discount: 40% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Connect with German readers on social reading platforms via giveaways.
  • Find German book bloggers to gain reviews for your book.
  • Advertise free and price promotions in Germany.
  • Understand the price fixation law and other regulations regarding German publishing.
View Curriculum
  • Basic knowledge of book marketing is assumed.

Are you wondering how to promote your translated book to a brand-new market if you don't even speak the language?

What if you don't have the help of a German-speaking assistant or your translator? Then this course will give you the tools to tackle your German marketing mostly by yourself even if you don't understand a word of German.

You will find detailed screenflows that walk you through German websites and show you exactly what to do to contact readers and bloggers for reviews, or buy ads on promotional websites.

We'll start with an overview of the German ebook stores and their relevance for indie authors, then go into some laws and regulations that are relevant for publishing in Germany.

Getting reviews is probably one of the most important tasks in marketing your book, so Section 2 will show you both paid and free options to connect with readers and book bloggers, including setting up giveaways.

Finally, you'll find a list of the most important German ebook promotional websites and I'll show you how you can use them to buy ads for your free and discount promotions.

Who is the target audience?
  • This course is for authors who have published or are about to publish a German translation of one of their books and are looking for ways to market this book in Germany.
  • It's specifically designed for authors who don't speak German to find their way around German promotional websites.
Curriculum For This Course
29 Lectures
Introduction to this Course
1 Lecture 04:29

An introduction to what you'll learn in this course and what you might need to get started.

Preview 04:29
Introduction to the German Market
2 Lectures 20:17

Learn about the German ebook market and Amazon's competitor Tolino.

Preview 10:34

Some laws and regulations that might be important for publishers in Germany such as price fixation, title protection, copyright, and email marketing laws.

Laws and Regulations
Getting Reviews and Connecting with Readers
7 Lectures 53:40

An introduction to websites where you can find and connect with readers and bloggers.

How to find reviewers

Lovelybooks is a German social reading platform like Goodreads. Find out how you can use it to connect with readers and get reviews.

Preview 06:43

On Lovelybooks you can set up reading circles or discussion groups where readers can win a copy of your book and discuss it with other users while reading it. This tutorial walks you through all the steps to set up a reading circle.

Lovelybooks: Reading circles (book discussion groups)

Finally, this tutorial is a step by step walkthrough on how to set up a book giveaway on Lovelybooks for 1-20 books.

Lovelybooks: Giveaways

The free platform Rezi-Suche connects authors to book bloggers. You can use it to find and contact bloggers who might be interested in reviewing your book.

Finding bloggers on Rezi-Suche

Vorablesen is a paid service similar to NetGalley where you can give away 100 copies of your book before its release to get early feedback and reviews.

Book giveaways on Vorablesen

Bloggdeinbuch is a paid service where you can set up giveaways for your book and bloggers can apply for it to write a review.

Finding bloggers on Bloggdeinbuch
Free and Price Promotions: How to Advertise them
17 Lectures 01:07:37

A short introduction to the purpose of promotions and the websites you can use to advertise books in Germany.

Introduction to promotions (KDP Free, discount promos, permafree)

Use the online shop "Ebooks-Vermarkten" to book ads on different promotional websites, all in one place.

Ebooks-Vermarkten: Shop for ads on promotional websites

How to promote your free and discount promotions on xtme.

xtme: Free and price promotions

How to use Buchdeals to promote your free and discount books.

Buchdeals: Free and price promotions in app and newsletter

On Buchregen, you can only promote discount deals.

Buchregen: Discount deals

You can book a banner ad or sponsored post on Buchfans.

BuchFans: Sponsored posts and banner ads for free and discounted books

BestEbookFinder also offers banners and sponsored posts.

BestEbookFinder: Banners and sponsored posts

Three websites where you can promote discounted ebooks, Kindle Unlimited ebooks, and free ebooks for a low price.

Ebooks-Rabatte & Unlimited & Gratis: 3 cheap promotional websites

Book a banner or sponsored post on Ebook-News.

Ebook-news: Sponsored posts and banner ads

A website for romance authors which promotes new releases in that genre.

Schnulze der Woche: Promotions for new releases in Romance

Two websites with apps where your book may be featured.

Ebook-Butler & Snapbooks: Promotional websites with apps

It's free to submit your book to Ebook-Zone.

Ebook-Zone: Free website featuring free and discounted books

It's free to submit your book to Ebook-Kaufen.

Ebook-Kaufen: Another free promo site

Topdeals is a Facebook page only that promotes discounted ebooks, and Gratizone is another free website that features free books.

Topdeals & Gratizone: A free Facebook page and website to promote your books

Two more websites that accept book submissions for promotions, for free. Although Ebook Ninja also offers paid banner ads.

Tolle Buchangebote & Ebook Ninja: Free and price promotions for free

Suchbuch is a book database where you can add your book yourself for free.

Suchbuch: Add your book to their database for free

On Seite 99 you can feature page 99 of your book as a reading excerpt for free.

Seite 99: Features an excerpt of page 99 of your book
2 Lectures 06:00

Use your Author Central Page to post your author biography and photograph and add all books under your name.

Setting up your German Amazon Author Central Page

A quick thank you note to end this course.

Thank you!
About the Instructor
Anja Bauermeister
4.9 Average rating
5 Reviews
546 Students
1 Course
translator, author, blogger

I'm a German author and translator with a background in microbiology and several years of living and working in the US. Nowadays, I translate fiction from English to German and have helped several authors from the US and UK promote their translated books in Germany. I've published my first German novel in March 2016, so I understand the struggles and needs of authors. My blog IndiesGoGerman provides information on German publishing and marketing for indie authors who don't speak German, but would like to branch out into this foreign market.