Are you wondering how to promote your translated book to a brand-new market if you don't even speak the language?
What if you don't have the help of a German-speaking assistant or your translator? Then this course will give you the tools to tackle your German marketing mostly by yourself even if you don't understand a word of German.
You will find detailed screenflows that walk you through German websites and show you exactly what to do to contact readers and bloggers for reviews, or buy ads on promotional websites.
We'll start with an overview of the German ebook stores and their relevance for indie authors, then go into some laws and regulations that are relevant for publishing in Germany.
Getting reviews is probably one of the most important tasks in marketing your book, so Section 2 will show you both paid and free options to connect with readers and book bloggers, including setting up giveaways.
Finally, you'll find a list of the most important German ebook promotional websites and I'll show you how you can use them to buy ads for your free and discount promotions.
An introduction to websites where you can find and connect with readers and bloggers.
Lovelybooks is a German social reading platform like Goodreads. Find out how you can use it to connect with readers and get reviews.
On Lovelybooks you can set up reading circles or discussion groups where readers can win a copy of your book and discuss it with other users while reading it. This tutorial walks you through all the steps to set up a reading circle.
Finally, this tutorial is a step by step walkthrough on how to set up a book giveaway on Lovelybooks for 1-20 books.
The free platform Rezi-Suche connects authors to book bloggers. You can use it to find and contact bloggers who might be interested in reviewing your book.
Vorablesen is a paid service similar to NetGalley where you can give away 100 copies of your book before its release to get early feedback and reviews.
Bloggdeinbuch is a paid service where you can set up giveaways for your book and bloggers can apply for it to write a review.
A short introduction to the purpose of promotions and the websites you can use to advertise books in Germany.
Use the online shop "Ebooks-Vermarkten" to book ads on different promotional websites, all in one place.
How to promote your free and discount promotions on xtme.
How to use Buchdeals to promote your free and discount books.
On Buchregen, you can only promote discount deals.
You can book a banner ad or sponsored post on Buchfans.
BestEbookFinder also offers banners and sponsored posts.
Three websites where you can promote discounted ebooks, Kindle Unlimited ebooks, and free ebooks for a low price.
Book a banner or sponsored post on Ebook-News.
A website for romance authors which promotes new releases in that genre.
Two websites with apps where your book may be featured.
It's free to submit your book to Ebook-Zone.
It's free to submit your book to Ebook-Kaufen.
Topdeals is a Facebook page only that promotes discounted ebooks, and Gratizone is another free website that features free books.
Two more websites that accept book submissions for promotions, for free. Although Ebook Ninja also offers paid banner ads.
Suchbuch is a book database where you can add your book yourself for free.
On Seite 99 you can feature page 99 of your book as a reading excerpt for free.
Use your Author Central Page to post your author biography and photograph and add all books under your name.
A quick thank you note to end this course.
I'm a German author and translator with a background in microbiology and several years of living and working in the US. Nowadays, I translate fiction from English to German and have helped several authors from the US and UK promote their translated books in Germany. I've published my first German novel in March 2016, so I understand the struggles and needs of authors. My blog IndiesGoGerman provides information on German publishing and marketing for indie authors who don't speak German, but would like to branch out into this foreign market.