The Millennial Generation is the fastest growing segment of the consumer sector today. As we enter adulthood, we are making the big purchases that go along with it: Cars, houses, stock options, as well as all the little day-to-day consumer decisions that we've always made.
This course will teach you how to effectively market to us! It will also help explain some of the modern myths surrounding the Millennial generation and what they (we) really want in a producer-consumer relationship.
In this course, you will learn:
- How Marketing Theory has changed with the rise of the digital age
- How your Millennial consumers differ from consumers of other generational cohorts (and also how we're the same)
- How to drive targeted marketing toward Millennial consumers and, most importantly--
- Why Millennial consumers ARE THE ONES YOU WANT to have buying your products!!
Come along as we explore the world of marketing, Millennials, and money! In this course, I'll give you practical, easy to follow steps to increase your products' market share with the rising generation of major consumers. I'll give you the secrets to success in Marketing to Millennials, and (most importantly) I'll explain why marketing specifically to my generation is a MUST for a successful business! You can't afford to let this course go by! Sign up today!
This lecture sets the tone for the course, and provides a glimpse of the state of today's marketing efforts in the Millennial segment of the population.
This lecture provides a quick overview of classical marketing theory, and lays the groundwork for explaining the differences between what has traditionally worked in advertising, and what is expected to achieve the most benefit for the Millennial consumer.
In this lecture, we cover the foundation of how to market to a Millennial customer, what we're looking for in terms of authenticity, value and substance in our products.
This lecture starts with a refresher of the classical marketing theory discussed earlier and provides key distinctions between classical marketing and modern Millennial marketing.
This lecture breaks down the Millennial Marketing Treasure Hunt model of advertising and marketing.
This lecture switches gears and lays out some of the distinctions and differences that impact marketing for the small business owner and entrepreneur! This section is where the MONEY is!!
In this lecture, we provide the most important piece of the puzzle: Why does this matter? What can marketers expect to gain from this course, and how can this course help them more effectively target Millennial audiences?
In this final lecture, I provide additional resources to the student.
What kind of leader do you long to become?
If you're new to the management and leadership game, or if you're looking to increase your wealth of resources, this channel is for you! My name's Jonathan and I can give you the skills to lead any organization, company or brand!
ABOUT ME: I'm a proud Millennial, military veteran, and leadership consultant. For the last 10 years, I've led teams ranging in size from just a few members up to groups numbering well over a hundred. As a project manager, I've directed single-scope tasks to completion and overseen diverse cross-functional teams responsible for implementing long-term organizational change. I've adapted my experiences and education into a set of tools that will help you chart your own course as a visionary leader.
ABOUT THE CLASSES: Here you'll find classes on the fundamentals of leadership, as well as classes covering specific topics that will help you succeed daily as a leader and manager. Each class will challenge you to use the tools you've learned right away. Let's get started!