How to Market Jewelry at Craft Shows
3.3 (6 ratings)
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How to Market Jewelry at Craft Shows

Marketing and visual merchandising techniques used at the finest stores that can be incorporated into your booth.
3.3 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
88 students enrolled
Last updated 2/2014
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Current price: $10 Original price: $25 Discount: 60% off
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  • 31 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Visually merchandise your craft booth
  • Make your craft booth more inviting using all 5 senses
  • Learn the benefits of choosing the right show
  • Choose a theme and decor
  • Focus on signage to bring people to your booth
  • Package your products
  • Engage customers in your booth
  • Pack for the show
View Curriculum
  • Understanding of American English

Craft fairs are a great platform where jewelry can be showcased and it serves the dual purpose of not only exhibiting your artistic abilities but also allows you to make money at your craft. Craft fairs are also great sources of being able to build a database of jewelry enthusiasts to whom you can directly market your future designs and marketing campaigns.

These are also great platforms where you can get to know of the feedback of the customers based on which the designs can be fine tuned in the future. By no means do I suggest that you completely abandon your unique designs! Instead, I recommend that you listen to the customer at a specific craft fair and supplement your offering with items that this customer would like. For example, if the customers attending a craft fair in a specific market tends to trend young, you may want to add some charm jewelry with cats, dolphins, and the like.

But having said all these it is important to remember that both sales and publicity of the jewelry will be possible only once people come to the stall or tables of the designer. In most cases, community craft fairs consist of basic booths with tablecloths haphazardly tossed over 6 foot tables. Certainly, you can do better than that!

Considering the craft fair hosts multiple other people often selling similar items, it is important to ensure that your booth is attractive enough for people to stop, try on , and pick up your jewelry. This book is created to help you become a successful at a craft fair.

The classes will uncover how to choose shows based on cost and popularity; packaging, displaying, and creating signage for your area. The book will also include photos that show examples of good and bad techniques.

This course has a full 30-day guarantee. If you are not fully satisfied, Udemy will refund the full cost of the course. So, please enroll today. You have nothing to lose, and a new skill to gain!

Who is the target audience?
  • Casual and professional crafters, jewelry makers
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Curriculum For This Course
Introduction to Marketing your Jewelry at Craft Fairs for Fun & Profit
1 Lecture 05:18

This section explains how the course is laid out, chapter by chapter. It also goes into detail about the author's expertise and experience which led her to publish the course. This class is written by Monique Littlejohn, edited by Jo Long, and produced by Benny LPJ.

Preview 05:18
Choosing the Right Show
1 Lecture 03:17

Next to creating a marketable product, choosing the right show is the most important activity that you can do to ensure success in sales. This lecture goes into detail about how to choose the right show for your first foray into selling your jewelry.

Preview 03:17
Visual Merchandising and Booth Design
1 Lecture 11:43

Visual merchandising is critical when trying to bring customers to your booth. This section goes into detail about how to build a customer base through appropriate visual merchandising.

Preview 11:43
The Customer Experience
1 Lecture 03:24

Creating a customer experience goes beyond visual merchandising. You should try to appeal to all of your customer's senses - sight, sound, smell, and even taste if possible.

The Customer Experience
Packing for the Show
2 Lectures 02:52

When packing for the show, you should create an inventory of your products and the items that you need for your booth.

Packing for the Show

1 Lecture 01:38

This chapter does into detail about how to price your jewelry for a craft fair.

After the Sale
1 Lecture 00:57

This section goes into detail about how to create repeat customers after a craft show is over.

After the Sale
1 Lecture 01:43



This quick quiz will help you review the material presented in this course.

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About the Instructor
Mary Monique Littlejohn
4.2 Average rating
29 Reviews
875 Students
8 Courses

Monique Littlejohn is an accomplished jewelry designer, photographer, and nonprofit professional who now spends her time in South Australia.  

Jewelry Design: Monique has been designing and selling jewelry for 30 years. Her specialty is wire wrapping and she enjoys teaching others this unique art.

She is also an accomplished photographer who has won over 100 awards through Pixoto, Viewbug, and local competitions.

Her nonprofit leadership career has spanned several different areas including the arts, medical research, youth, and seniors.