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Craft fairs are a great platform where jewelry can be showcased and it serves the dual purpose of not only exhibiting your artistic abilities but also allows you to make money at your craft. Craft fairs are also great sources of being able to build a database of jewelry enthusiasts to whom you can directly market your future designs and marketing campaigns.
These are also great platforms where you can get to know of the feedback of the customers based on which the designs can be fine tuned in the future. By no means do I suggest that you completely abandon your unique designs! Instead, I recommend that you listen to the customer at a specific craft fair and supplement your offering with items that this customer would like. For example, if the customers attending a craft fair in a specific market tends to trend young, you may want to add some charm jewelry with cats, dolphins, and the like.
But having said all these it is important to remember that both sales and publicity of the jewelry will be possible only once people come to the stall or tables of the designer. In most cases, community craft fairs consist of basic booths with tablecloths haphazardly tossed over 6 foot tables. Certainly, you can do better than that!
Considering the craft fair hosts multiple other people often selling similar items, it is important to ensure that your booth is attractive enough for people to stop, try on , and pick up your jewelry. This book is created to help you become a successful at a craft fair.
The classes will uncover how to choose shows based on cost and popularity; packaging, displaying, and creating signage for your area. The book will also include photos that show examples of good and bad techniques.
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|Section 1: Introduction to Marketing your Jewelry at Craft Fairs for Fun & Profit|
This section explains how the course is laid out, chapter by chapter. It also goes into detail about the author's expertise and experience which led her to publish the course. This class is written by Monique Littlejohn, edited by Jo Long, and produced by Benny LPJ.
|Section 2: Choosing the Right Show|
Next to creating a marketable product, choosing the right show is the most important activity that you can do to ensure success in sales. This lecture goes into detail about how to choose the right show for your first foray into selling your jewelry.
|Section 3: Visual Merchandising and Booth Design|
Visual merchandising is critical when trying to bring customers to your booth. This section goes into detail about how to build a customer base through appropriate visual merchandising.
|Section 4: The Customer Experience|
Creating a customer experience goes beyond visual merchandising. You should try to appeal to all of your customer's senses - sight, sound, smell, and even taste if possible.
|Section 5: Packing for the Show|
When packing for the show, you should create an inventory of your products and the items that you need for your booth.
|Section 6: Pricing|
This chapter does into detail about how to price your jewelry for a craft fair.
|Section 7: After the Sale|
This section goes into detail about how to create repeat customers after a craft show is over.
|Section 8: Conclusion|
|Quiz 1||10 questions|
This quick quiz will help you review the material presented in this course.
Monique Littlejohn has been a professional fundraiser and top level development and marketing executive for more than 14 years.
She has taught hundreds of development and management staff about fundraising, committee and board development. She is also a philanthropist who has turned her passion for gem cutting and jewelry making into tens of thousands of dollars in donations throughout California, Hawaii, and South Australia.
She is also an accomplished jewelry designer and craft teacher who has published 7 books on jewelry making.