Promo Video Success: Make Winning Promotional Videos
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Can you imagine being able to crunch out truly winning promotional videos?
Without pain, cost or time?
What would it be like to be able to draw your audience in to whatever your offering, in a way that is authentic and ethical?
Is this a skill you could use?
This course takes you step-by-step through a powerful and proven process to make the very best kind of promo videos, whatever your brand, product or experience.
It's taught by a veteran filmmaker, who understands perfectly what works and what does not on camera.
Enrol in the course by clicking the "take this course" button right now!
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Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
Welcome to the course!Preview
The best option for promo videosPreview
About gear and technologyPreview
|Section 2: Promo performance|
Confidence and energy
|Section 3: The triggers you need to use in sequence|
The psychological triggers you must usePreview
The first trigger
How to develop the first trigger
Examples of the first trigger
The second trigger
How to research the second trigger content
The third trigger
Third trigger examples
The fourth trigger
Development of the fourth trigger
|Section 4: Technical stuff you need to know|
How and why to choose locationsPreview
Specific exterior considerations
How to avoid exterior problems
Awareness of ambience
Stabilisation and why it matters
How to use focus to your advantage
A great (and cheap) professional cinematographic effect
How to do multiple takes
The importance of handles
|Section 5: Gear|
Choices of gearPreview
The advantages of 'portrait' lenses
Microphone and audio choices
Choices for lights
|Section 6: Developing your skills|
|Section 7: Bonus lecture|
Here's how to join Paul's Facebook group
Effective and creative storytelling is an essential part of success in many walks of life - and fun when you do it right, because you feel the 'flow'.
Film and video techniques and visual storytelling can add much to your overall creative output, and be highly satisfying and impactful arts in their own right.
The techniques I teach, I use daily as a professional documentary film director and online business owner.
In my courses, you'll get insights, strategies and tactics that I've developed over 20+ years while making films for the world's top broadcasters (BBC, PBS, ARTE etc), and concurrently over the past 3 years as an 'edupreneur'.
My teaching style is to guide you through the processes that matter - explaining why they matter - in a personal, 'fireside' fashion.
You also get direct access to me through the Discussion area of each course. This means that any challenges or questions you have can be resolved directly.
I'm very open to feedback, therefore please feel free to feed ideas for lectures and courses to me and I'll do my very best to accommodate.
See you inside the courses!