How to Build a Business as a Social Media Influencer
4.0 (43 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,474 students enrolled
Wishlisted Wishlist

Please confirm that you want to add How to Build a Business as a Social Media Influencer to your Wishlist.

Add to Wishlist

How to Build a Business as a Social Media Influencer

Learn how tens of thousands of social media influencers create a profitable business with as little as 2,500 followers.
4.0 (43 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,474 students enrolled
Created by Blake Stockton
Last updated 1/2017
English
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Connect with brands that want to hire them to promote sponsored content.
  • Value their social media follow with a dollar amount.
  • Earn revenue from their social media following.
  • Grow their social media following.
View Curriculum
Requirements
  • Ideally, have at least 5,000 followers on a social media account. However, it is not a requirement. Students will also learn how to grow a following on social media.
  • A computer with internet access
Description

Are you ready to learn how tens of thousands of social media influencers turn their following into a profitable business? You need to learn about the exploding influencer marketing industry!

In this course you will learn how to turn a social media following into a profitable online business.

You will learn how to: value a following, connect with brands, and create sponsored posts…

…AKA posts that earn revenue!

Social Media Influencers are NOT just celebrities.

Accounts with as little as 2,500 followers can get connected with brands and start to monetize their following.

What if you don't have a following yet? Don’t worry. We also give you proven expert tips on how to best grow your social media account.

This course walks you step-by-step how to:

  • Value your online following (for free)
  • Create a Sponsored Post
  • Sign up with two different Influencer marketing platforms
  • Connect with brands through online platforms
  • Comply with FTC sponsored post regulations
  • Plus, the course is filled with dozens of examples for you to learn from

What exactly is influencer marketing?

If you asked yourself that question, you need to watch my free preview videos below called “Why Ad Dollars Are Flowing Into Influencer Marketing”.

Everything you need to know are in those two videos.

Most importantly, you will learn that Influencer Marketing is an exploding advertising industry. It is expected to be valued as (at least) a $5 Billion industry by 2020.

That’s Billion with a B!

Social Media Influencer Marketing Platforms

I know, that's a boring, mouth-full of a name. All you need to know is that a "platform" is where you connect with brands. This is also where you set up your advertising campaign and sponsored posts.

In the course, I also walk through two popular influencer marketing platforms. You will witness the behind the scenes of how to connect with brands. They are Famebit and Linqia.

Famebit was recently acquired by Google, so you know they aren’t going anywhere.

Linqia is interesting because as soon as you are accepted into their platform, a CSM (Customer Success Manager) is assigned to you. The CSM’s job is to try to get you a Sponsored Post campaign from a brand. How cool is that!?

When I said this industry was exploding, I wasn't kidding. There are now over 50 different influencer marketing platforms. Famebit and Linqia are two of the most popular platforms that I've found.

*You don't have to sign up with either of these platforms for this course. They are totally optional!

Real Life Examples

I could have easily chosen celebrities with millions of followers for examples of sponsored posts. But, I didn’t. I dug a little deeper for you.

Most of the examples in this course are what are called the Power Middle of social media influencers. They have between 10,000 and 250,000 followers.

You won’t find those type of examples anywhere else on the web!

DON’T FORGET: Udemy operates on a 30 Day full money back guarantee, no questions asked! If you’re not happy with this course you can request your money back.

Click the “Take This Course” button at the top right of this page...I will see you in the course!

Who is the target audience?
  • Student is looking how to monetize their social media following.
  • Student is looking to learn the latest in influencer marketing.
  • Student is looking to learn from non-celebrity social media influencer examples.
  • Student is looking to learn more about creating an at-home, online business.
Compare to Other Social Media Marketing Courses
Curriculum For This Course
25 Lectures
02:08:22
+
Introduction To The Course
3 Lectures 03:03

Just a simple welcome for my favorite new student!

Preview 00:45

How I recommend taking this course to get the most value.

How To Best Use This Course
00:56

Learn a little more about me, my website Youth-Basketball-Camps.com, and my experience as an online influencer.

Preview 01:22
+
How To Value Your Online Brand
2 Lectures 09:28

I love this free tool and I think you will too! It blew me away when I first used it.

FREE Tool To Value Your Online Brand
09:17

Take action and put a dollar amount on your following.

Exercise - Value Your Brand
00:11
+
How To Make Money As A Social Media Influencer
9 Lectures 55:14

Learn what exactly a social media influencer is and why the industry is exploding.

Preview 08:09

See examples of how social media influencers are profiting from their following and learn about the future of this emerging industry.

Preview 06:35

Learn about types of Sponsored Posts including Product Placement, Brand Mention, and Contest Promotion.

Part 1: Types of Sponsored Posts
06:20

Learn about the Product Review, Creative Campaign, and Account Takeover sponsored posts.

Part 2: Types of Sponsored Posts
07:14

Quick Quiz to test your knowledge on Sponsored Posts.

Types of Sponsored Posts Quiz
4 questions

Learn about the explosion of influencer marketing platforms and the different types of platforms that are available.

Part 1: How To Connect With Brands Through Influencer Marketing Platforms
06:31

Get a preview of the Famebit and Linqia influencer marketing platforms.

Part 2: How To Connect With Brands Through Influencer Marketing Platforms
05:31

See what the Famebit platform looks like from the Brand's perspective.

Behind The Scenes of Famebit Platform (Google Has Acquired This Company)
07:35

See what the Linqia platform looks like from the Influencer/Creator's perspective.

Behind The Scenes Of Linqia Platform
06:59

Take action and sign up with an influencer marketing platform!

Exercise: Sign Up With An Influencer Marketing Platform
00:20
+
How To Become A Social Media Influencer
5 Lectures 38:07

In this first video of social media tips, learn how to focus your account to a niche that will get results.

Part 1: Find Your FOCUS
06:48

In this video learn about the most profitable social media platforms from an Influencer's perspective and the #1 tip from one of the world's most successful YouTube Influencers.

Part 2: Find Your FOCUS
06:28

Learn my social media marketing tips from working with clients as a marketing consultant.

Part 1: Proven Expert Tips To Grow Your Following
07:39

In this video learn from examples on the all important relationship building part of growing a social media following.

Part 2: Proven Expert Tips To Grow Your Following
06:58

Save time! Skip my several year learning curve and follow these experts to learn the latest in social media and online marketing.

My Favorite FREE Online Resources To Explode Your Knowledge
10:14
+
FTC Sponsored Posts Regulations (short & not boring)
1 Lecture 07:51

In this video, learn how to follow FTC regulations and avoid a fine! Learn from examples on how to properly disclose a post is sponsored.

FTC Regulations (Nov 2016)
07:51
+
BONUS - Case Studies
5 Lectures 14:45

This video is a case study of a location based Social Media Influencer.

Case Study - Igers Jax
03:27

This case study is a brand that turned into an ambassador for a company. There's more than one way to become a profitable influencer.

Case Study - Big Green Criag
03:14

This case study is a YouTube based account that focuses on lifestyle tips and advice.

Case Study - Bronz Goddess
03:03

Not all social media accounts have to be serious! Learn how this brand profits from their outrageous and fun videos.

Case Study - BAHM Lounge
02:40

In this case study, learn how Rebecca Brand profits from her recipe and food videos. It is not what you think she would promote!

Case Study - Rebecca Brand
02:21
About the Instructor
Blake Stockton
3.9 Average rating
115 Reviews
3,829 Students
2 Courses
Marketing Consultant & Internet Entrepreneur

Blake is a Marketing Consultant specializing in online topics. He has consulted with hundred of business owners on topics like social media, SEO, creating a website, online paid advertising, e-commerce, content marketing, blogging, email marketing, overall online presence, online lead generation and analytics.

His experience in these areas comes from being an online entrepreneur himself. His business Youth-Basketball-Camps(dot)com helps parents and players connect with basketball camps all over the world. Using SEO and organic traffic, Youth-Basketball-Camps(dot)com has over 2.5 million page views.

As a freelance digital consultant Blake helped an e-commerce company 4x their online sales in less than 3 months. This was done through a custom marketing mix placing the business in front of their ideal customers online.

Blake also is an avid reader and researcher, constantly staying up to date with the latest in digital marketing, social media and SEO.

Blake's passion is helping business owners learn about digital marketing and using that knowledge to not waste their time and grow their business.