How to Listen to Today's Customers
4.1 (64 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to Listen to Today's Customers

Creating a Winning Social Strategy
4.1 (64 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
472 students enrolled
Created by Chuck Wall
Last updated 8/2017
English
English [Auto-generated]
Current price: $10 Original price: $35 Discount: 71% off
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Includes:
  • 1 hour on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The objective of this course is to help participants better understand why companies must listen to their customers by using social media.
  • Upon course completion, participants will have the knowledge and tools needed to improve their ability to create a winning social media strategy.
View Curriculum
Requirements
  • There are no special requirements for any additional software or other materials for this course.
Description

Today’s customers have found a better mousetrap that' revolutionizing the way business is done. They are using the power of the social media platform to seize control of the brand conversation and flow of information. 

The question for you is simple: how well is your company is listening?  

The smartest brands have already embraced the new reality of this platform.  They’ve learned that by directly engaging with their customers in a straightforward manner, they can solve problems and tap into a steady stream of fresh thinking and new ideas about product and service improvements.  But, you have to listen first.  

How to Listen to Today’s Customers is packed with the ways and means for you to create a winning social listening strategy.  You will learn:

  • Why listening to customers on the social media platform is more important than ever before
  • How to make sense out of Big Data
  • The five steps to crafting a winning social strategy
  • The twenty-one proven tactics to execute your plan
  • How Jet Blue has mastered social media through speed and humor
  • The ways social media has transformed how Adobe listens
  • Why Mercedes-Benz doubled sales on the platform by reaching an entirely new audience
  • How Morton’s Steakhouse wrote the greatest customer service story ever told
  • How eight other brands have made social listening a critical part of their success

No matter your experience with social media, there’s plenty of fresh insight in this course to help you succeed.  Every student who successfully completes this course will receive a Certificate of Completion.

We look forward to sharing much more with you so let's get started together.


Who is the target audience?
  • If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.
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Curriculum For This Course
12 Lectures
01:10:50
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Welcome and Introduction
1 Lecture 02:45

Learn about the new way to continuously listen to your customers through the platform of social media.  Please download and print the attached course workbook pdf.  It will provide key slides and worksheets for your use during the course.

Preview 02:45
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Listening on the Platform
1 Lecture 07:54

Take this short quiz to measure your knowledge of this lecture.

Preview 07:54
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Companies That Get It
2 Lectures 16:53

Take this short quiz to measure your knowledge of this lecture.

Lecture 3: Companies That Get It
09:52

Take this short quiz to measure your knowledge of this lecture.

Case Study: Jet Blue
07:01
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Exercise: What's Your Inventory of Knowledge?
1 Lecture 04:20
Inventory of Knowledge Exercise
04:20
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Making Sense of Big Data
1 Lecture 04:08

Take this short quiz to measure your knowledge of this lecture.

Making Sense of Big Data
04:08
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Case Study: Adobe
1 Lecture 04:06

Take this short quiz to measure your knowledge of this lecture.

Adobe
04:06
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Your Listening Post
1 Lecture 02:32

Take this short quiz to measure your knowledge of this lecture.

Your Listening Post
02:32
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Crafting a Winning Strategy
1 Lecture 08:39

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Crafting a Winning Strategy
08:39
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21 Winning Tactics
1 Lecture 10:21

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21 Winning Tactics
10:21
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Case Study: Morton's Steakhouse
1 Lecture 04:48

Take this short quiz to measure your knowledge of this lecture.

Case Story: Morton's Steakhouse
04:48
1 More Section
About the Instructor
Chuck Wall
4.2 Average rating
235 Reviews
1,493 Students
3 Courses
Entrepreneur, Advisor, Author, and Speaker

Chuck Wall is Founder of MarketPower Group, a business growth and research firm headquartered in San Antonio, Texas. He advises leading companies about how to succeed through winning strategy, customer insight, modern marketing, better branding, and authentic storytelling.

Chuck is an expert in understanding the unmet needs of customers.  He's interviewed over 100,000 consumers for his clients. He has written two books based on his work: Customer CEO: How to Profit from the Power of Your Customers and Stop, Look and Listen (Routledge).  Customer CEO was selected as one of the top business books of 2014 by an international panel of business judges.     

As a longtime entrepreneur, Chuck has founded seven companies across multiple industries. He contributes to leading publications like Forbes and Fast Company. He regularly speaks and leads seminars for business groups, trade associations, and corporations.

Chuck's business courses have been taken by thousands of students in seventy countries with Udemy.  He is passionate about helping his students know more.  His teaching style is relaxed and conversational.  He encourages students to ask tough questions and provide candid feedback.