Watches: How to Design, Manufacture and Build a Brand

Go from Collector to Designer and Manufacturer of Watches with this Practical Guide.
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  • Lectures 51
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 2/2016 English

Course Description

Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start. By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a more advantageous position to become successful! Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.

Every student will receive a Free Copy of My Book "How To Launch A Watch Company."

What are the requirements?

  • Have Passion for Watches
  • Desire for Learning Trade secrets of Watch Business
  • Willingness to Become a Successful Entrepreneur
  • Have the Drive to turn Hobby into Income

What am I going to get from this course?

  • Learn How to Launch a Watch Company A-Z
  • Find the Best Manufacturers
  • Gain insight into Watch Industry
  • Understand the Watch Manufacturing Process
  • Learn about Watch Parts & Components
  • Design Watches that Sell
  • Create & Execute Marketing Strategy that Works
  • Become a Successful Entrepreneur
  • Free Copy of my book "How To Launch A Watch Company"

What is the target audience?

  • This course is for an entrepreneur who is seeking to start a unique business with exponential growth opportunities. This course has been designed with You in mind, meaning you as the Entrepreneur who is constantly seeking new ideas and ways to create something unique, valuable and profitable.
  • This course will provide you the key insights into Starting your own Watch Company, from a perspective of an entrepreneur who is successfully operating the same business, rather than someone who is just looking to make a quick buck by offering a course he just did some research on.
  • This course is not about the techniques of buying a fancy watch and re-selling it. This course is about launching and successfully operating your own Watch Company, your own Watch Brand. Even if you do not know much about the watchmaking per se, but have a strong passion for business, this course will provide you with the key information on who to work with, how to find them, how to negotiate and create lasting relationships
  • You will learn how to create a unique Watch that thousands of people worldwide will wear with pride on their wrists and commemorate significant events in their lives with Your Product!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
04:41

This lecture covers:

  • Course Overview
  • Who is the instructor?
00:44

This lecture covers:

  • Table of Contents and Course Topics
03:50

This lecture covers the following topics:

  • Who is this course for?
  • What this course is?
  • What this course is not?
Section 2: Watch Industry
02:17

This lecture covers the general information about the History of Watchmaking

05:08

In this section, we cover interesting facts and statistics on Watch Industry.

07:18

This lecture will include information about the Key Players in Watch Industry

  • Swatch Group
  • Rolex
  • Richemont Group
1 page

Section Summary and Key Discussion Points.

Section 3: Watch Manufacturers
03:41

An introduction to Watch Manufacturers, research strategies and what to look for when dealing with manufacturers.

02:55

This lecture covers key points about the recommended and non-recommended manufacturers.

07:12

In this lecture we talk about some of the Tough Questions that you should take into consideration when searching for the right Manufacturer. Also, we cover some of the industry associations and certifications that the manufacturers may hold.

02:29

Review of Minimum Order Quantities, its impact on pricing and strategies to deal with manufacturers with regards to MOQs.

00:43

Section Summary and Key Discussion Points.

Section 4: Watch Components and Specifications
06:00

This section covers the the watch specifications and components to keep in mind and consider.

01:47

This lecture includes information about such watch components as grade of the steel, case, glass and other.

02:07

This lecture covers information about Grades of Steel

01:28

Learn about the Watch gaskets and holders.

05:02

This section covers other important elements of your watch such as crystals, glass, coating and other important components.

00:53

Section Summary and Key Discussion Points.

Section 5: Watch Accessories
00:43

This section will focus on various accessores that you need to keep in mind such as Straps, Bracelets, Buckles, Packaging and much more.

05:23

We will cover different types of straps, bracelets and buckles that are available for your consideration.

01:05

The importance and functionality of the watch caseback.

06:43

Important aspects of watch packaging.

00:42

Section Summary and Key Discussion Points.

Section 6: Financials
03:11

In this lecture we go over the key financial figures of watch components and parts.

01:25

This lecture provides actual sample Quotes and Invoices for your reference.

Section 7: Design Process
02:58

This lecture covers:

  • Raw sketching
  • 2D
  • 3D
  • Prototyping
01:22

This lecture covers the considerations for designing your Watch Case and few examples.

02:00

This lecture covers the considerations for designing your Watch Dial and few examples.

02:11

This lecture covers the considerations for designing your Watch Caseback and few examples.

01:54

This lecture covers the considerations for designing your Watch Hands and few examples.

01:24

This lecture covers the considerations for hiring your designers.

Section 8: Manufacturing Process
03:35

This lecture covers the Process and Steps of Watch Manufacturing

01:20

In this lecture we learn about the various types of testing performed during and after the Watch Manufacturing.

Section 9: Marketing Strategy
01:59

The following lectures will focus on:

  • What is your story?
  • Who is your customer?
  • What is your USP (Unique Selling Proposition)?
  • What is your distribution strategy?
  • What is your Pricing Strategy?
  • What are your marketing channels?
02:47

This lecture will focus on key strategies of the Marketing Plan: Your Story

02:20

This lecture will focus on key strategies of the Marketing Plan: Your Customer

01:49

This lecture will focus on key strategies of the Marketing Plan: Your Product

02:48

This lecture will focus on key strategies of the Distribution Channels: Retailers.

Consignment Agreement Sample Template is available in Downloadable materials.

01:34

This lecture will focus on key strategies of the Marketing Plan: Selling Online

02:03

This lecture will focus on key strategies of the Marketing Plan: Pricing your watches

03:52

This lecture will focus on key strategies of the Marketing Channels and SMM

05:42

This lecture will focus on key strategies of the Marketing Channels: Crowdfunding

01:11

This lecture will focus on key strategies of the Marketing Channels: Crowdfunding Summary

04:55

This lecture will focus on key strategies of promoting your Crowdfunding Watch campaign

Section 10: Summary and Conclusion
In Closure
01:30
Section 11: Resources
Article

This section includes useful websites for launching and promoting your watch company

Article

This section provides Templates and Sample Documents referenced throughout the course.

Article

This section includes useful tools, applications and other resources for your watch company

Section 12: Bonus: Success Stories
01:19

JCiro Designs - one of the premier Cufflinks and Accessories Companies in US. Its CEO and Founder, Joseph Cirincione shares valuable advice with entrepreneurs. In this lecture he answers the following question:

  • What do you wish you knew when you were starting out that you know now?
01:22

JCiro Designs - one of the premier Cufflinks and Accessories Companies in US. Its CEO and Founder, Joseph Cirincione shares valuable advice with entrepreneurs. In this lecture he answers the following question:

  • What do you wish you knew when you were starting out that you know now?
01:25

JCiro Designs - one of the premier Cufflinks and Accessories Companies in US. Its CEO and Founder, Joseph Cirincione shares valuable advice with entrepreneurs. In this lecture he answers the following question:

  • What advice would you give Entrepreneurs who are just starting out?

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Instructor Biography

Jahn Karsybaev, PMP, MS, Serial Entrepreneur | CEO | Investor

Jahn Karsybaev is a serial entrepreneur, investor and currently CEO & Chairman of the Board of Directors at AOG Enterprises which holds a portfolio of several watch companies such as Amir Watches, Stranger Watches, Miami Watch Company, as well as other leading brands as El Mostacho Tequila (Distiller of premium Tequila & Spirits), Sana Moda (manufacturer of high end Womens Dress Shirts), and the leading cloud-based social networking platforms in CIS – Moomkin. Jahn is also an executive consultant for Fortune 500 companies as part of the AMA-MCE where he consults the executives of top companies on leadership, project management and company growth strategies.

Jahn’s passion for motivation, startups and entrepreneurship has led him to an idea of creating a unique course where he would share his knowledge with the aspiring entrepreneurs who want to break into Watch Industry. Jahn is a strong believer in knowledge sharing and he is confident that spreading your knowledge wealth will only lead to more opportunities and greater network, rather than being afraid of new competition or trying to hold on to you secrets.

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