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Watches: How to Design, Manufacture and Build a Brand

Go from Collector to Designer and Manufacturer of Watches with this Practical Guide.
4.4 (76 ratings)
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414 students enrolled
Created by Jahn Karsybaev
Last updated 10/2016
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  • 2 hours on-demand video
  • 4 mins on-demand audio
  • 3 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
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What Will I Learn?
Learn How to Launch a Watch Company A-Z
Find the Best Manufacturers
Gain insight into Watch Industry
Understand the Watch Manufacturing Process
Learn about Watch Parts & Components
Design Watches that Sell
Create & Execute Marketing Strategy that Works
Become a Successful Entrepreneur
Free Copy of my book "How To Launch A Watch Company"
View Curriculum
  • Have Passion for Watches
  • Desire for Learning Trade secrets of Watch Business
  • Willingness to Become a Successful Entrepreneur
  • Have the Drive to turn Hobby into Income

Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start. By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a more advantageous position to become successful! Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.

Every student will receive a Free Copy of My Book "How To Launch A Watch Company."

Who is the target audience?
  • This course is for an entrepreneur who is seeking to start a unique business with exponential growth opportunities. This course has been designed with You in mind, meaning you as the Entrepreneur who is constantly seeking new ideas and ways to create something unique, valuable and profitable.
  • This course will provide you the key insights into Starting your own Watch Company, from a perspective of an entrepreneur who is successfully operating the same business, rather than someone who is just looking to make a quick buck by offering a course he just did some research on.
  • This course is not about the techniques of buying a fancy watch and re-selling it. This course is about launching and successfully operating your own Watch Company, your own Watch Brand. Even if you do not know much about the watchmaking per se, but have a strong passion for business, this course will provide you with the key information on who to work with, how to find them, how to negotiate and create lasting relationships
  • You will learn how to create a unique Watch that thousands of people worldwide will wear with pride on their wrists and commemorate significant events in their lives with Your Product!
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Curriculum For This Course
Expand All 51 Lectures Collapse All 51 Lectures 02:12:34
3 Lectures 09:15

This lecture covers:

  • Course Overview
  • Who is the instructor?
Preview 04:41

This lecture covers:

  • Table of Contents and Course Topics
Preview 00:44

This lecture covers the following topics:

  • Who is this course for?
  • What this course is?
  • What this course is not?
Preview 03:50
Watch Industry
4 Lectures 14:43

This lecture covers the general information about the History of Watchmaking

Preview 02:17

In this section, we cover interesting facts and statistics on Watch Industry.

Watch Industry Numbers

This lecture will include information about the Key Players in Watch Industry

  • Swatch Group
  • Rolex
  • Richemont Group
Main Players in the Industry

Section Summary and Key Discussion Points.

1 page
Watch Manufacturers
5 Lectures 17:00

An introduction to Watch Manufacturers, research strategies and what to look for when dealing with manufacturers.

Getting Started with Manufacturers

This lecture covers key points about the recommended and non-recommended manufacturers.

Recommended and Non-recommended Vendors

In this lecture we talk about some of the Tough Questions that you should take into consideration when searching for the right Manufacturer. Also, we cover some of the industry associations and certifications that the manufacturers may hold.

Tough Questions, Certifications and Minimum Order Quantities

Review of Minimum Order Quantities, its impact on pricing and strategies to deal with manufacturers with regards to MOQs.

Warranty, Service and Minimum Service Requirements

Section Summary and Key Discussion Points.

Section Checklist
Watch Components and Specifications
6 Lectures 17:17

This section covers the the watch specifications and components to keep in mind and consider.

Basic Parts and Movements

This lecture includes information about such watch components as grade of the steel, case, glass and other.

Watch Components

This lecture covers information about Grades of Steel

Watch Components

Learn about the Watch gaskets and holders.

Watch Gaskets and Holders

This section covers other important elements of your watch such as crystals, glass, coating and other important components.

Other Watch Components

Section Summary and Key Discussion Points.

Watch Accessories
5 Lectures 14:36

This section will focus on various accessores that you need to keep in mind such as Straps, Bracelets, Buckles, Packaging and much more.

Accessories Overview

We will cover different types of straps, bracelets and buckles that are available for your consideration.

Straps, Bracelets, Buckles

The importance and functionality of the watch caseback.


Important aspects of watch packaging.

Boxes and Packaging

Section Summary and Key Discussion Points.

Section Checklist
2 Lectures 04:36

In this lecture we go over the key financial figures of watch components and parts.

Financials: Watch Components

This lecture provides actual sample Quotes and Invoices for your reference.

Financials: Sample Quotes
Design Process
6 Lectures 11:49

This lecture covers:

  • Raw sketching
  • 2D
  • 3D
  • Prototyping
Design Overview

This lecture covers the considerations for designing your Watch Case and few examples.

Designing Your Case

This lecture covers the considerations for designing your Watch Dial and few examples.

Designing Your Dial

This lecture covers the considerations for designing your Watch Caseback and few examples.

Designing Your Caseback

This lecture covers the considerations for designing your Watch Hands and few examples.

Designing Your Watch Hands

This lecture covers the considerations for hiring your designers.

Hiring Designers and Summary
Manufacturing Process
2 Lectures 04:55

This lecture covers the Process and Steps of Watch Manufacturing

Process Overview

In this lecture we learn about the various types of testing performed during and after the Watch Manufacturing.

Types of Testing
Marketing Strategy
11 Lectures 31:00

The following lectures will focus on:

  • What is your story?
  • Who is your customer?
  • What is your USP (Unique Selling Proposition)?
  • What is your distribution strategy?
  • What is your Pricing Strategy?
  • What are your marketing channels?
Marketing Strategy

This lecture will focus on key strategies of the Marketing Plan: Your Story

Marketing Strategy: Your Watch Story

This lecture will focus on key strategies of the Marketing Plan: Your Customer

Marketing Strategy: Your Customer

This lecture will focus on key strategies of the Marketing Plan: Your Product

Marketing Strategy: Your Product

This lecture will focus on key strategies of the Distribution Channels: Retailers.

Consignment Agreement Sample Template is available in Downloadable materials.

Marketing Strategy: Retailers

This lecture will focus on key strategies of the Marketing Plan: Selling Online

Distribution Channels: Online

This lecture will focus on key strategies of the Marketing Plan: Pricing your watches

Marketing Strategy: Pricing

This lecture will focus on key strategies of the Marketing Channels and SMM

Marketing Strategy: Channels

This lecture will focus on key strategies of the Marketing Channels: Crowdfunding

Marketing Channels: Crowdfunding

This lecture will focus on key strategies of the Marketing Channels: Crowdfunding Summary

Marketing Channels: Crowdfunding Summary

This lecture will focus on key strategies of promoting your Crowdfunding Watch campaign

Marketing Channels: Crowdfunding Promotion
Summary and Conclusion
1 Lecture 01:30
In Closure
2 More Sections
About the Instructor
4.4 Average rating
75 Reviews
414 Students
1 Course
PMP, MS, Serial Entrepreneur | CEO | Investor

Jahn Karsybaev is a serial entrepreneur, investor and currently CEO & Chairman of the Board of Directors at AOG Enterprises which holds a portfolio of several watch companies such as Amir Watches, Stranger Watches, Miami Watch Company, as well as other leading brands as El Mostacho Tequila (Distiller of premium Tequila & Spirits), Sana Moda (manufacturer of high end Womens Dress Shirts), and the leading cloud-based social networking platforms in CIS – Moomkin. Jahn is also an executive consultant for Fortune 500 companies as part of the AMA-MCE where he consults the executives of top companies on leadership, project management and company growth strategies.

Jahn’s passion for motivation, startups and entrepreneurship has led him to an idea of creating a unique course where he would share his knowledge with the aspiring entrepreneurs who want to break into Watch Industry. Jahn is a strong believer in knowledge sharing and he is confident that spreading your knowledge wealth will only lead to more opportunities and greater network, rather than being afraid of new competition or trying to hold on to you secrets.

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