There's never been a better time to create a freedom-based lifestyle as a freelance copywriter. Why? Because more and more businesses are discovering that marketing themselves with great content--including videos, podcasts, webinars, social media, etc.--is how they're going to stand out from competitors. And, who do they need to create this content? Copywriters!
Instead of smothering your ambition to launch a freelance copywriting business in an avalanche of details, I've designed this course to give you ONLY the essentials of what you need to get up and going fast. It's based on what I've learned during 10+ years a successful freelance copywriter--so I know it works! You'll learn:
In addition to video lectures, I've also included downloadable checklists that will help you get organized, stay focused and LAUNCH YOUR BUSINESS! I'll be adding materials as we go along.
Ready? Let's go!
Taking this course might very well be the first step you're taking along the path that will lead you to the life you want. One where you write for a living and live a life that brings you plenty to write about. Let's get started!
We’ll look at the equipment, software and services a beginning copywriter needs to have to get off to a good--and efficient--start.
Here’s a checklist of things you’ll need to set up a workspace that WORKS (and inspires!).
We’ll explore how to create a solid portfolio of work--including items that should be included and how they should be presented. This will be a key tool used to get clients. We'll also look at the power of LinkedIn as social proof.
You can’t provide value if you don’t understand how your clients’ businesses works and what their customers need. Let’s look at how to make this happen.
This course might be ending--but your career as a copywriter and freedom business owner is just beginning. Let’s celebrate!
Michele Lashley brings a unique skill set to the creative and teaching process. In addition to having worked as a marketing communications and content development professional for more than 20 years, she also has a legal background that allows her to inject a distinctive combination of creativity and analytical thinking into any project she works on. Michele has worked on both the client and agency side of the creative business, so she understands the needs and perspectives of both.
Being the serial entrepreneur that she is, Michele has always sought ways beyond the traditional 9-5 position to work with organizations of all sizes regarding their marketing communication needs. Creativity combined with an ability to quickly synthesize complicated information into effective marketing messages gives her a unique edge when it comes to developing marketing communications materials, strategies and training programs for extremely complex sectors—including the manufacturing, high-tech, education, travel, banking, legal and pharmaceutical industries
Michele's educational background includes a B.A. in journalism/mass communications, an M.A. in journalism (with an emphasis on advertising), and a J.D. (law degree). In addition to her work as a freelance copywriter and communications strategist, she also serves as an adjunct instructor at the university level, teaching courses such as Media Writing, Corporate Publishing, Strategic Writing, Public Relations & Civic Responsibility, Professional Speaking & Rhetoric, Copywriting and Principles of Advertising.
Michele is absolutely committed to providing students a meaningful and actionable learning experience. She believes in her students' ability to do great things and looks forward to walking along with them during the journey.