Starting a Freelance Copywriting Business
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There's never been a better time to create a freedom-based lifestyle as a freelance copywriter. Why? Because more and more businesses are discovering that marketing themselves with great content--including videos, podcasts, webinars, social media, etc.--is how they're going to stand out from competitors. And, who do they need to create this content? Copywriters!
Instead of smothering your ambition to launch a freelance copywriting business in an avalanche of details, I've designed this course to give you ONLY the essentials of what you need to get up and going fast. It's based on what I've learned during 10+ years a successful freelance copywriter--so I know it works! You'll learn:
In addition to video lectures, I've also included downloadable checklists that will help you get organized, stay focused and LAUNCH YOUR BUSINESS! I'll be adding materials as we go along.
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|Section 1: Introduction|
Taking this course might very well be the first step you're taking along the path that will lead you to the life you want. One where you write for a living and live a life that brings you plenty to write about. Let's get started!
There are a lot of opportunities to choose from when you're thinking about building a freedom-based business. So, what makes freelance copywriting so ideal? Let's take look!
|Section 2: Getting Started|
|What are you going to call your business? It's a name you're going to live with for quite a while--so make it a good one! We'll explore the naming process and how it works.|
|Writing is only one part of running a copywriting business. You'll also need to think about finances, marketing, new business development and all of the other things that come with being an entrepreneur. We'll talk about those responsibilities and also look at who can help you.|
The Business Team Checklist
|You've got your name. Now--what about your logo? We'll look at how to find that mark that sets you apart. And we'll also discuss what you need to promote yourself as a "real" business.|
|Lecture 8||3 pages|
|Wondering how to charge for your work? Join the crowd! We'll discuss the options and how you can figure out what will work best for you and your clients.|
|A website for your business is a must-have. But, what does a writer's website look like? What content should it include? How do you build one? Let's talk!|
|Section 3: Clients: Where ARE They??|
|So, you're ready to go! Now--where are all the clients?? We'll look at strategies for finding them.|
Getting the Work
|Section 4: Off You Go!|
|Section 5: Wrap-Up|
|Section 6: Coming Soon: Bonus Material|
Coming Soon for WriterpreneursPreview
Michele Lashley brings a unique skill set to the creative and teaching process. In addition to having worked as a marketing communications and content development professional for more than 20 years, she also has a legal background that allows her to inject a distinctive combination of creativity and analytical thinking into any project she works on. Michele has worked on both the client and agency side of the creative business, so she understands the needs and perspectives of both.
Being the serial entrepreneur that she is, Michele has always sought ways beyond the traditional 9-5 position to work with organizations of all sizes regarding their marketing communication needs. Creativity combined with an ability to quickly synthesize complicated information into effective marketing messages gives her a unique edge when it comes to developing marketing communications materials, strategies and training programs for extremely complex sectors—including the manufacturing, high-tech, education, travel, banking, legal and pharmaceutical industries
Michele's educational background includes a B.A. in journalism/mass communications, an M.A. in journalism (with an emphasis on advertising), and a J.D. (law degree). In addition to her work as a freelance copywriter and communications strategist, she also serves as an adjunct instructor at the university level, teaching courses such as Media Writing, Corporate Publishing, Strategic Writing, Public Relations & Civic Responsibility, Professional Speaking & Rhetoric, Copywriting and Principles of Advertising.
Michele is absolutely committed to providing students a meaningful and actionable learning experience. She believes in her students' ability to do great things and looks forward to walking along with them during the journey.