Starting a Freelance Copywriting Business
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Starting a Freelance Copywriting Business

Step-by-Step Instruction for Launching a Freelance Copywriting Business
4.0 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
595 students enrolled
Last updated 1/2015
English
Current price: $10 Original price: $65 Discount: 85% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Launch a part-time or full-time copywriting business that provides a freedom-based lifestyle
  • Demand higher fees for their work
  • Position themselves as the "go-to" copywriter for current and potential clients
  • Build client relationships that are fulfilling and lasting
  • Experience the satisfaction of doing work they enjoy and living a life they love
View Curriculum
Requirements
  • Just come to the course with an open mind and an eagerness to learn. It would be helpful to have had some experience in writing copy for businesses--but it’s not essential.
Description

There's never been a better time to create a freedom-based lifestyle as a freelance copywriter. Why? Because more and more businesses are discovering that marketing themselves with great content--including videos, podcasts, webinars, social media, etc.--is how they're going to stand out from competitors. And, who do they need to create this content? Copywriters!

Instead of smothering your ambition to launch a freelance copywriting business in an avalanche of details, I've designed this course to give you ONLY the essentials of what you need to get up and going fast. It's based on what I've learned during 10+ years a successful freelance copywriter--so I know it works! You'll learn:

  • Why a freelance copywriting business is the ideal freedom-based business
  • Who you need on your "team" to maximize the success of your business
  • How to set up your workspace for optimal performance
  • How to set fees focused on rewarding you for what you do instead of undercutting the competition
  • How to set yourself apart from other copywriters and become the "go-to" choice for clients
  • What you need to include within a copywriting business website
  • Where clients are and how to get them
  • How to build and maintain productive and profitable client relationships

In addition to video lectures, I've also included downloadable checklists that will help you get organized, stay focused and LAUNCH YOUR BUSINESS! I'll be adding materials as we go along.

Ready? Let's go!

Who is the target audience?
  • This course is meant for those who are either thinking about or are in the process of launching a full-time or part-time copywriting business of their own.
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Curriculum For This Course
17 Lectures
01:45:44
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Introduction
2 Lectures 08:41

Taking this course might very well be the first step you're taking along the path that will lead you to the life you want. One where you write for a living and live a life that brings you plenty to write about. Let's get started!

Preview 03:07

There are a lot of opportunities to choose from when you're thinking about building a freedom-based business. So, what makes freelance copywriting so ideal? Let's take look!

Preview 05:34
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Getting Started
9 Lectures 01:02:39
What are you going to call your business? It's a name you're going to live with for quite a while--so make it a good one! We'll explore the naming process and how it works.
What's Your Name?
08:58

Writing is only one part of running a copywriting business. You'll also need to think about finances, marketing, new business development and all of the other things that come with being an entrepreneur. We'll talk about those responsibilities and also look at who can help you.
The Business Side of the Biz
11:54

The Business Team Checklist
2 pages

You've got your name. Now--what about your logo? We'll look at how to find that mark that sets you apart. And we'll also discuss what you need to promote yourself as a "real" business.
Getting Real: Logos, Business Cards and Other Stuff
07:55

</colgroup>

We’ll look at the equipment, software and services a beginning copywriter needs to have to get off to a good--and efficient--start.

Setting Up Your Workspace
06:48

</colgroup>

Here’s a checklist of things you’ll need to set up a workspace that WORKS (and inspires!).

Workspace Checklist
3 pages

</colgroup>

We’ll explore how to create a solid portfolio of work--including items that should be included and how they should be presented. This will be a key tool used to get clients. We'll also look at the power of LinkedIn as social proof.

Prove You're As Good As You Say You Are: The Portfolio
10:47

Wondering how to charge for your work? Join the crowd! We'll discuss the options and how you can figure out what will work best for you and your clients.
How to Charge for Your Work
06:27

A website for your business is a must-have. But, what does a writer's website look like? What content should it include? How do you build one? Let's talk!
The Writer's Website
09:50
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Clients: Where ARE They??
2 Lectures 15:34
So, you're ready to go! Now--where are all the clients?? We'll look at strategies for finding them.
Preview 03:15

Getting the Work
12:19
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Off You Go!
2 Lectures 08:01
</colgroup>

You can’t provide value if you don’t understand how your clients’ businesses works and what their customers need. Let’s look at how to make this happen.

The 10 Commandments of Client Relationships
08:01

Client Questionnaire
2 pages
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Wrap-Up
1 Lecture 02:49
</colgroup>

This course might be ending--but your career as a copywriter and freedom business owner is just beginning. Let’s celebrate!

The End--Yet Only the Exciting Beginning
02:49
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Coming Soon: Bonus Material
1 Lecture 00:00
About the Instructor
Kara Michele Lashley
4.0 Average rating
6 Reviews
595 Students
1 Course
Brand Storyteller and Developer of Amazing Content Experiences

Michele Lashley brings a unique skill set to the creative and teaching process. In addition to having worked as a marketing communications and content development professional for more than 20 years, she also has a legal background that allows her to inject a distinctive combination of creativity and analytical thinking into any project she works on. Michele has worked on both the client and agency side of the creative business, so she understands the needs and perspectives of both.

Being the serial entrepreneur that she is, Michele has always sought ways beyond the traditional 9-5 position to work with organizations of all sizes regarding their marketing communication needs. Creativity combined with an ability to quickly synthesize complicated information into effective marketing messages gives her a unique edge when it comes to developing marketing communications materials, strategies and training programs for extremely complex sectors—including the manufacturing, high-tech, education, travel, banking, legal and pharmaceutical industries

Michele's educational background includes a B.A. in journalism/mass communications, an M.A. in journalism (with an emphasis on advertising), and a J.D. (law degree). In addition to her work as a freelance copywriter and communications strategist, she also serves as an adjunct instructor at the university level, teaching courses such as Media Writing, Corporate Publishing, Strategic Writing, Public Relations & Civic Responsibility, Professional Speaking & Rhetoric, Copywriting and Principles of Advertising.

Michele is absolutely committed to providing students a meaningful and actionable learning experience. She believes in her students' ability to do great things and looks forward to walking along with them during the journey.