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Influence is about having the capacity to effect the character, development or behavior of someone or something. We are being influenced and influencing others from the time we are small children. No where is the power of influence more pronounced then in advocacy. Advocacy involves speaking out about a cause, issue or people group with the intention of influencing others to support that cause.
In this course you will learn:
If you see things in society that need change and you don't know how to get there, this course is for you.
If you work for a nonprofit, campaign, or within a business where you want to be an agent of change, this course is for you.
If you are fascinated with politics and how political or social movements really happen, this course is for you.
This course is done by video with powerpoint slides. It will take a couple hours to complete and can be done at your own pace.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to advocacy|
Introduction to the course
What is advocacy
Why do we need advocates and Information dynamics
Types of advocacy
Model for institutional change
Importance of positioning yourself as an expert
|Section 2: Strategy|
Developing an advocacy strategy
Fundamentals of an effective advocacy strategy
What activities are advocates involved in
Data, stories and experiences
Media as an advocacy toolPreview
Using diverse media tools
|Section 3: Partnership|
The process of partnership
Advantages of partnership
Working in partnership
|Section 4: Asking in such a way to move people to action|
How to ask so that people will listen?
How to ask so that people will listen? (continued)
|Section 5: Quiz|
Lisa Gibson, JD is a #1 International Best Selling and award winning author of seven books, an attorney, conflict expert, and health advocate.
She has been featured in CNN, ABC, Fox, MSNBC, BBC, USA Today, Wall Street Journal and countless others.