How to influence as an ADVOCATE

Master the art of being an change agent in the political arena, community, or workplace.
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  • Lectures 23
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

Influence is about having the capacity to effect the character, development or behavior of someone or something. We are being influenced and influencing others from the time we are small children. No where is the power of influence more pronounced then in advocacy. Advocacy involves speaking out about a cause, issue or people group with the intention of influencing others to support that cause.

In this course you will learn:

  • What advocacy is
  • The types of advocacy
  • How advocacy can be used to create political or social change
  • The components of a successful advocacy initiative
  • How advocacy differs from education
  • The types of personalities or gifts that are needed to be effective advocates
  • The different roles advocates play in an advocacy campaign or initiative
  • How to use social media and traditional media to get your message out to the world
  • How to develop an effective partnership
  • Learn about great political movements throughout history and why they were successful
  • Acquire the skills necessary to be an effectivde advocate in your workplace, family, community or legislature

If you see things in society that need change and you don't know how to get there, this course is for you.

If you work for a nonprofit, campaign, or within a business where you want to be an agent of change, this course is for you.

If you are fascinated with politics and how political or social movements really happen, this course is for you.

This course is done by video with powerpoint slides. It will take a couple hours to complete and can be done at your own pace.

What are the requirements?

  • Ability to watch video on your computer.

What am I going to get from this course?

  • Influence decision makers to support their cause, issue or initiative
  • Use advocacy techniques to create a social or political movement
  • Choose which types of advocacy are appropriate for given situation
  • Use media to do advocacy
  • Enlist other advocates to support your mission
  • Build effective partnerships
  • Implement institutional change
  • Develop an effective advocacy strategy from beginning to end

Who is the target audience?

  • This course is meant for people who have no background in influencing as an advocate but who have a desire to be an effective agent of change in their workplace or community.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to advocacy
Introduction to the course
What is advocacy
Why do we need advocates and Information dynamics
Change agents
Types of advocacy
Advocacy models
Model for institutional change
Advocate roles
Advocacy continuum
Importance of positioning yourself as an expert
Advocate hurdles
Section 2: Strategy
Developing an advocacy strategy
Fundamentals of an effective advocacy strategy
What activities are advocates involved in
Data, stories and experiences
Media as an advocacy tool
Using diverse media tools
Section 3: Partnership
The process of partnership
Advantages of partnership
Working in partnership
Section 4: Asking in such a way to move people to action
How to ask so that people will listen?
How to ask so that people will listen? (continued)
Section 5: Quiz
1 page

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Instructor Biography

Lisa Gibson, Internationally acclaimed author, attorney, speaker

Lisa Gibson, JD is a #1 International Best Selling and award winning author of seven books, an attorney, college instructor, conflict expert, and health advocate.

She has been featured in CNN, ABC, Fox, MSNBC, BBC, USA Today, Wall Street Journal and countless others.

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