How to Increase Your Profits In Any Economy

You'll get a fistful of very specific and effective marketing techniques to make more money in your business instantly!
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  • Lectures 28
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

You’ll have a fistful of very specific, very effective techniques to make more money- starting today!

This course was created to guide you on how to make more money and grow your business in the next 90 days.

A how-to guide on growing a business that allows you to profitably live your life with more freedom.

This course is designed to save you months even years of unnecessary failure and significantly accelerate your success by giving you fast, accurate, stripped-down, no-nonsense information on how to make maximum money in your business in minimum time.

Inside this course, here are a few things you will learn:

    ·How to increase profitability in 90 days or less

    ·How to grow your business immediately and earn thousands of dollars next week when you tap into a little known secret

    ·How to create intense desire for your product/service regardless of your price

    ·How to create more business than you can handle without spending anything on advertising.

    ·How to convince your prospects to take action immediately

    ·Multiple ways to dramatically increase your sales and profits

    ·How to gain instant attention and credibility to increase sales

    ·How to create and sell ‘must have’ products and services

    ·The most profitable ways to set up a business that pays you even if you don’t work.

    ·Discover the growth strategies, tools, resources and checklists to succeed regardless of the industry

    ·And much more....

You will get access to all this valuable information and more when you join this course

In order to start living your dreams and make more money in your business, you need to take this first step to your success.

What are the requirements?

  • You should have already started a business and are past the business idea phase
  • You must be willing to take action and implement strategies discussed is the key to success

What am I going to get from this course?

  • How to increase profitability in 90 days or less
  • How to create intense desire for your product/service regardless of your price
  • How to gain instant attention and credibility to increase sales
  • How to create and sell ‘must have’ products and services
  • The most profitable ways to set up a business that pays you even if you don’t work.
  • Discover the growth strategies, tools, resources and checklists to succeed regardless of the industry

What is the target audience?

  • Entrepreneurs who are looking to grow their business in the next 90 days
  • Individuals who are action takers and are serious about making more money and growing their business
  • This course is probably not for you if you are not serious about growing your business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome To The How To Grow Your Business Course
00:46

Inside this "How To Grow Your Business" course, here are a few things you will learn:

- How to increase profitability in 90 days or less

- How to create intense desire for your product/service regardless of your price

- How to create more business than you can handle without spending anything on advertising.

- How to convince your prospects to take action immediately

- The most profitable ways to set up a business that pays you even if you don’t work.

- Discover the growth strategies, tools, resources and checklists to succeed regardless of the industry.

And much more....

03:23

This course was created to guide you on how to make more money and grow your business in the next 90 days.

A how-to guide on growing a business that allows you to profitably live your life with more freedom.

This course is designed to save you months even years of unnecessary failure and significantly accelerate your success by giving you fast, accurate, stripped-down, no-nonsense information on how to make maximum money in your business in minimum time.

1 page

You are protected by our lifetime satisfaction guarantee. It’s as simple as that!

Our guarantee states that “If you are not completely satisfied with this course, you may return it and we will give your money back and gladly work with you for FREE until you are successful.”

If you are not completely satisfied or did not get the desired results after putting in great effort and taking action, we’ll gladly give you your money back and gladly work with you for FREE until you are successful

Section 2: Marketing Is Everything
11:46

It’s “Marketing” that drives your business.

You’ve got to first tell them about all the benefits they’ll get from using your product or service.

You’ve got to make them an irresistible offer and lead them every step of the way.

Then you’ve got to remove any risk they perceive of doing business with you.

That is marketing!

Marketing Is Everything
4 questions
4 pages

There are 4 fundamental elements of successful marketing:

Step 1 – Figure out your product - You must have a quality product or service with widespread appeal and you need to be either competitively priced, or offer something that’s superior to what anybody else offers.

Step 2 – Figure out your prospects - You must have a market to sell to.

Step 3 – Figure out your media - You must have a way to get your message across to your market.

Step 4 – Figure out your message - The message is your communication with your market. It’s everything you put into your advertising and marketing materials to convince prospects and customers to buy.

All 4 elements are essential to marketing success.

Section 3: Value Of Lifetime Customers
09:53

Do you know how much each customer is worth to your business?

One of the major concepts you need to understand is the Lifetime Value of a Customer.. It’s vital to your success for two important reasons.

Reason #1 - You’ve got to know where you are before you can determine where you’re going. This gives you a basic idea to track your future results.

Reason #2 - Until you know exactly what each new customer is worth to your business, you won’t know how much money you should spend to get that customer.

Value Of Lifetime Customers
4 questions
5 pages

According to world-famous marketer Jay Abraham, there are only 3 ways to grow any business:

1. Increase the number of customers

2. Increase the unit value of each purchase transaction

3. Increase the number of purchases each customer makes

Section 4: Marketing Systems For Autopilot Success
07:38

A marketing system is a process to continually attract new prospects and to continue serving existing customers.

Simple Checklist To Ensure Business Success:

1. Generate quality leads consistently and economically.

2. Convert as many of those leads as possible into sales.

3. Ensure that you delight your customers so they’ll be pre-disposed to buy from you and recommend your company to others.

4. Repeatedly sell to your family of existing customers.

5. Ask customers to refer others who may want the same benefits.

6. Keep going back to step#1 and repeat the pattern again.

Marketing Systems For Autopilot Success
4 questions
4 pages

4 Keys To Creating A Winning Marketing System:

1. Create effective advertising that gets attention and stimulates desire.

2. Create compelling marketing messages that qualified prospects find difficult to resist.

3. You need a method of accessing the best possible prospective customers in order to make your offer available to them.

4. You need to find the most effective way to get your compelling messages in front of those most likely to buy.

Section 5: Creating Powerful Advertising
11:20

Do you know it’s not the best product or service that wins; it’s the best marketed product or service that really sells.

Implement the simple 6-step formula for creating advertising that works:

1. Message—Get your message delivered to the right prospects.

2. Attention —Command the attention of those prospects so your message doesn’t get overlooked.

3. Self-Interest—Appeal to the “wants” of your target prospects instead of their needs. Wants are emotional…needs are logical and the heart often overrules the head.

4. Advantages—communicate the unique advantages of your product or service.

5. Proof - need to provide evidence of the advantages that you present. Proof makes your statements much more believable and credible.

6. Action—Move your prospects to act on your offer immediately by promising an additional incentive

Creating Powerful Advertising
4 questions
Resources - Take Action Guide
6 pages
Section 6: Using Limited Resources To Produce Big Results
08:57

Leverage is about multiplying the power of your advertising and marketing to gain a far greater yield for your investment.

It’s about using your time, energy and marketing firepower, to get ten or twenty times the result in less time.

Most customers making a purchase prefer to buy from someone they know, like and trust.

By doing a joint venture, another company will be promoting your offer in exchange for a share in a percentage of the profits.

This creates a WIN-WIN deal for you and the JV business owner. You don’t have to spend any upfront money in advertising and you only pay your JV partner when sales are made.

Leverage: Using Limited Resources To Produce Big Results
5 questions
3 pages

Leverage Checklist To Improve Upon Your Current Results:

1. Use smaller, well-designed ads that pack a punch, as opposed to costly, larger ads.

2. Always test small before rolling out a big campaign.

3. Choose better targeted publications or mailing lists

4. Take advantage of low-cost marketing options

5. Renew the sales relationship within active or past customers.

6. Create superior advertising that promotes irresistible offers and highlights your competitive advantages

7. Rework your follow-up material so recipients are literally compelled to buy from you

8. Once your system is working, expand your marketing reach and put it on autopilot

Section 7: Targeting Your Prospects
10:42

It is impossible to target your products or services to everyone and that’s why it’s so important that you have a well-defined target market.

The best way to stand out from the crowd is to clearly identify who is your ideal target audience for the product or service you are offering.

5 Point Checklist When Seeking Target Niches

Look for markets that have the following:

1. Share common problems and have similar “wants” so that you can, in effect, “package” solutions that serve many, rather than customizing solutions to individual, specific requirements

2. You can reach easily and affordably.

3. Are easily identifiable by those who are under-served by others in the market

4. Can easily pay for your products or services

5. Show a past history of buying related products or services in the recent past, where the dollar volume of each purchase is close to or more than the cost of your product.

Targeting Your Prospects
4 questions
6 pages

How to define your customer avatar

You need to answer the following top 13 questions:
1. Are my customers male or female or both?

2. How old are my customers?

3. What is their income level?

4. What is their education level?

5. What are my customer’s interests?

6. What are my customers fears/concerns/worries?

7. What is my customer’s current situation?

8. What do my customers need help with?

9. What are their likes and dislikes?

10. What are their values and beliefs?

11. Where do they get their information?

12. What groups do they belong to?

13. How do they prefer to communicate?

By answering these 13 questions will bring clarity on who truly is your ideal customer avatar. It’s so important to take the time and do this exercise so all your marketing

Section 8: Capitalize On Your Unique Competitive Advantages
07:03

Why should prospects do business with you?

According to Robert Allen, you can create your unique selling proposition (USP). Remember that your USP must offer customers a specific, unique benefit-- a proposition that differentiates you from your competitors.

You can create your USP in 3 simple steps:

1. Ultimate Advantage

2. Sensational Offer

3. Powerful Promise

Capitalize On Your Unique Competitive Advantages
4 questions
3 pages

Once you discover what your ultimate advantage is, create a sensational offer and then provide a powerful promise, you would have done more for your business than 99% of all other businesses.

Section 9: Help People Buy With A Must Have Offer
04:34

Your goal is to gain the attention of your prospects by offering them a free giveaway or unbeatable deal, or tremendous discount so you can start building a relationship with them.

Below are a list of ideas you can implement:

- An extended warranty

- Free 1 hour consultation/strategy session

- Free resource tools

- A special feature appearance on your site

- Free advertisement in your newsletter

- Free 30 day trial

- A low installment payment plan

- $1 access to your membership site for the first month

Help People Buy With A Must Have Offer
4 questions
2 pages

Your goal is to gain the attention of your prospects by offering them a free giveaway or unbeatable deal, or tremendous discount so you can start building a relationship with them.

STEP ONE – Create a list of ideas you can offer new prospects

STEP TWO – Pick one idea and implement this offer into your business immediately.

STEP THREE – Once you are successful with one idea, test another idea or add another idea to make your offer more appealing.

Section 10: Added Value Makes It Easy To Choose You
04:13

“You can have everything in life you want, if you will just help other people get what they want.” - Zig Ziglar

The key is to give more in actual use value, than you ask for in cash value. Offer more than competitors do and the perceived value of your product increases tremendously.

Added Value Makes It Easy To Choose You
4 questions
3 pages

STEP ONE – Make a list of what makes your company different

STEP TWO: Think of more ways you can deliver more value

STEP THREE: Think of ways you can help your customers more

Most consumers want more love, money, acceptance and free time and less stress, conflict, hassle and uncertainty.

Section 11: Reverse the Risk and Remove the Final Barrier
05:29

In your consumer’s mind they are always asking themselves “What’s in it for me?”

You need to look at the buying experience from your customer’s point of view.

STEP ONE – List all the ways you can reverse the risk of doing business with you

STEP TWO – List ways you can “bribe” your prospects

STEP THREE – Create a powerful promise

Reverse the Risk and Remove the Final Barrier
3 questions
3 pages

A guarantee may be the most important copy you ever write, but it isn’t rocket science.

Your guarantee should do four primary things:

  1. Assure your customer that you believe in the quality of your product.
  2. Spell out your terms and conditions clearly.
  3. Specify a generous time period for evaluation.
  4. State what you will do if the customer is dissatisfied.

Some Ideas:

1. A 365 day money back guarantee vs. a 30/60/90 day money back guarantee

2. Offer a lifetime satisfaction guarantee

Section 12: Continuous Marketing Accelerates Success
06:10

What else can you do to get customers coming back again and again?

The only way to get customers coming back is to communicate with your customer more often.

STEP ONE: Decide how often you will send your prospects an irresistible offer:

STEP TWO: What will you use in your follow up marketing system?

STEP THREE: Implement a continuity program

Continuity programs allow customers to subscribe to receive information/services on an ongoing basis, often monthly, for a payment or a series of payments.

Continuous Marketing Accelerates Success
5 questions
3 pages

Continuity programs allow customers to subscribe to receive information/services on an ongoing basis, often monthly, for a payment or a series of payments.

Below are some services to include in any continuity program:

- newsletters

- monthly audio programs,

- courses,

- worksheets,

- business resources,

- marketing tools,

- group coaching calls,

- individual coaching calls,

- live events

- special discounts

- ongoing support.

Section 13: Conclusion and Special Bonus Gifts
Thank You For Completing The Course
00:31
Special Bonus Gift - Free 15 Minute Strategy Session
1 page
Special Bonus Gift - 25+ Ways To Market Your Business With Little To No Cost
4 pages

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Instructor Biography

Lindsay Gill, Entrepreneur and Marketing Strategist

I'm Lindsay and I am passionate about helping small business owners attain the desired results in their business whether it be more free time or make more money.

After helping hundreds of small business owners grow their businesses and have studied and been mentored by marketing giants such as Jay Abraham, Gary Halbert, Dan Kennedy, Robert Allen, Eugene Schwartz, Robert Cialdini just to name a few, all my teachings have been proven and tested to work as long you take action and implement all the assignments provided.

I have a goal to help thousands of entrepreneurs globally with their marketing and innovate their business so they can effectively grow a business that will help others and make a difference in this world.

My personal mission is to help, guide and provide ongoing support to entrepreneurs so they become successful and attain their desired results.

With my guidance and with the proper support networks in place you will move forward and be inspired to build a business and life you love that makes this world a better place.

I'm also a proud mom of 3 boys and I love reading, travelling and shopping!

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