Bringing new products and services Faster and Better to the market! Well this sounds too good to be true. But it is possible! With Lean Startup the long and costly development cycles are past history. Now it is possible to build your product, measure the results form the customers and learn from that to improve the product or adapt there where needed. The loop Build, measure and learn is a way copied from ICT and now adapted to companies. With a minimum of functionality and added value where the customer wants to pay for is the starting point of bringing new products to the market. This is called the Minimum Viable product. This crash course shows the basis functionality to start with Lean Startup. This saves TIME and EFFORT in the learning cycle of using the Lean Startup. Easy to understand with examples, documents ans links. It will only take an hour to follow this crash course. Anybody with an idea to put on the market can benefit from this How-To-Guide on Lean Startup.
Explanation of the purpose of the lean startup: “How can we learn more quickly what works and discard what doesn't.
The lean Startup methodology is introduced in 2011 by Eric Ries. It seems to be one of the many new ways to help startups. However this is not true. So what is the real purpose of the Lean Startup?
How to use the Build- Measure- Learn feedback loop and what can I do with it?
There are different ways of developing products and services. The old 'waterfall' approach and the Lean Startup 'Loops' approach. The waterfall goes from step 1 till the last step en the Iteration where you keep in contact with the market for each development. This is called the Build-measure-learn or feedback loop.
How to change an idea into a dream. How do entrepreneurs take decisions?
How are you able to go from your idea towards your dream company ans entrepreneur.
How to use the Lean Startup canvas and what are the three ways to start with the canvas?
How to run experiments and follow up on the results on a structured way?
How to find out what first product should be to deliver the value proposition where the customer wants to pay for? This is your Minimum Viable product or MVP.
How to select the key metrics to be able to look ahead in stead of looking backwards?
How can I measure the progress to see if I'm on the right track?
How to grow to a sustainable business?
Marijn Mulders was at one of the first in Holland who graduated for AMBI, Automation and Mechanization of Administrative Computing. After several years of content in the field of ICT, he worked in a commercial function for several companies, especially how ICT contributes to the results of companies. With Cap Gemini he assisted companies in the Paper, cardboard and corrugated industry in redesigning their business processes and business models. He moved then to one of his clients KNP BT supporting the subsidiaries in Europe and America. The main objective of his job was supporting change processes of the subsidiaries to improve business results with the support of ICT, mainly ERP systems. He is now working at Avans University of Applied Sciences in Breda where he also coaches of how theory and practice go together and he is specialized in ENTRPRENEURSHIP. Marijn has its own management and training company. Besides that he is writer of different management books including the best seller 101 management models. Lately he followed the Change Management course at the Nyenrode Business University in Breukelen, Holland.