How to Grow Your Business With Instagram

A clear, concise and high-quality course to help you increase engagement, brand and sales of your business through Insta
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  • Lectures 36
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

Ever wondered how a businesses can have thousands of followers and be making sales through a simple Instagram account? You’re about to find out how you can do that too.

Ready to make your business a success on Instagram? This detailed and interactive course shows you how. Whether you're a large company, a small startup, a personal blogger or social media marketer, we've designed a course that will transform your results. 

With over 300 million active monthly users and engagement with brands higher than Facebook and Twitter, mastering Instagram for your business has never been more important. You might be wondering:

  • How do I generate more followers and keep them?
  • How do I know if I have the right content to post?
  • How do I know which marketing strategies are most affective?
  • How do I turn interactions into sales for my business?
  • How do I manage it in a way that doesn’t take too much of my time, but is effective?

We have the solutions and practical tips to all of the above, ready to be applied to your cause. Across the main 8 sections, we will cover:

  1. Welcome and goal-setting
  2. Creating your business profile on Instagram- getting your message and purpose clear
  3. Getting out there- how to create great content from quality videos to eye-catching photos
  4. Instagram Essentials – covering all bases, getting you familiar with everything from hashtags to checking into a location and direct messaging
  5. Instagram Marketing Strategy- Top Tips; based on statistical data that we will share with you, you can save so much time by discovering simple techniques that will ensure your posts reach your desired clients and generate sales
  6. A unique insight into successful users– we interviewed 3 very different entrepreneurs
  7. How to manage your account more easily- we recommend the top apps and tips you’ll need
  8. Final overview and revisiting course goals!

Across 37 curriculum items, professionally filmed and edited, the course takes you through everything with detail including practical tips, demonstration, relevant tools, quiz and tasks- we want to give you your money worth.  

Delivered by renowned skills trainer and social entrepreneur Melody Hossaini, we will work together step-by-step to create a powerful platform for your business, putting you ahead of the competition with minimal effort. Let’s go!

What are the requirements?

  • Download Instagram on smartphone
  • Blank paper and a pen/ marker

What am I going to get from this course?

  • Basics of instagram from hashtags to likes to following and direct messages
  • Define a clear purpose and message for using instagram for the business
  • Create a compelling business profile and brand that is consistent across social media
  • Capture strong and useful photos connected to your product/ service, using all that instagram has to offer
  • Shoot 15 second videos with impact and learn how to edit your videos
  • Implement sophisticated instagram marketing strategies based on statistical data which we will share with you so that you know exactly what to post on instagram to grow your business
  • Increase the engagement of your clients and followers on instagram by learning exactly what creates impact on your posts based on statistics- in a really simple way.
  • Attract, grow, and maintain a strong instagram following
  • Turn followers into sales of your services and products
  • Gain an invaluable insight in practice by watching our probing Q&A with 3 businesses and learning what their strategies, techniques and secrets were to instagram success
  • Manage your instagram accounts efficiently, saving you time and money
  • Learn how to manage multiple instagram accounts
  • Schedule instagram posts, ensuring you're active, efficient and strategic
  • Learn about the favourite apps to enhance your posts- for free!
  • Make the learning stick with interactive and meaningful tasks throughout the course
  • High-quality filming by a professional videographer presented by a professional trainer and social media expert

What is the target audience?

  • This course is intended for both beginners to instagram and current users
  • Startups and entrepreneurs who want to maximise the benefit of using instagram to increase their reach and business
  • Marketers / social media managers who want to pick up new insights and examples for using instagram for their clients
  • Although this course is useful to all instagram users, it is intended for those using it for business purposes- whether fashion bloggers and personal brands or those running a service/ products business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome and Goal Setting
02:06

Here's an overview of all sections and lectures so you know what to expect and depth of information we will be covering with you to help your business to grow.

02:46

Recent statistics and data will put this course into context and allow you to see an insight as to why instagram is so essential for every business

01:44

Interactive standard practice in all our Bootcamps- both instructor and learner will set themselves a goal for the course!

Section 2: Creating your Business Profile on Instagram
Introduction to this section
Preview
00:50
03:23

The difference between a purely personal and a business profile is that with each post on your business profile, you're developing a brand that is reflective of your business. Before you start, we help you consider what your message and purpose is for using instagram for business via our tool. This will help navigate your future use and make it very personal to you.

03:24

Let's get logged on and started! We will show you the basics.

06:08

We help you create your business profile and show everything you need to know to get started- this lecture includes a live demo on screen- making it simple, easy to follow and fun to watch! Watch how to create, not just a profile, but a compelling and consistent profile brand.

01:09

Let's make the learning stick!

Section 3: Getting Out There
Introduction to this section
Preview
01:06
10:13

Capturing good-quality and relevant photos is central to the success of your Instagram account. This lecture will cover how to take and post your images and using filters and captions. Includes live demo!

05:24

Through this lecture you'll learn how to both upload 15second clips from videos you have in your gallery, and also how to capture the best 15second videos live from your phone, making the best use of the functions instagram offers to your business account. Includes live demo!

05:57

Social media is the place to be creative! However, it's vital to post quality stills and videos as well as in line with your brand. This lecture will cover multiple essential ideas, cautions and tips.

01:20

Making the learning stick!

Section 4: Instagram Essentials
Introduction to this section
Preview
00:43
03:33

One sign of your account reaching your target demographic, is your follower list. Also, who you follow says a lot about your account. This lecture covers following and followers.

03:27

Introduction into the action of the double tap heart- otherwise known as 'liking' something on instagram!

03:19

A very important function for you to build a relationship with your potential customers- here's what it means and how to do it!

04:58

Hashtag is one of the most important functions in social media- it allows you to connect to an important topic and for people to find your content related to that topic. It;s a powerful tool to get your business product or service out there. We will cover all you need to know and how to be most effective. 

01:55

What this important function allows you to do and how you do it.

01:54

Proven essential for communicating with your potential customers- learn what it is and how to use it.

01:32

Make the learning stick and put it into practice!

Section 5: Instagram Marketing Strategy- Top Tips
Introduction to this section
00:41
04:47

We look at data that shows the success of instagram posts for business and how you can utilise these in building your social media strategy.

04:56

With the insight we will share with you in this section, you will be able to increase the engagement rate of your posts by up to 79% by implanting the tips we list for you. This will help you increase your following, interaction and in turn, sales.

04:51

Ideas and tips on how to attract, grow, and maintain a strong instagram following

08:10

Through this lecture you will be able to learn how to gain more sales by increasing engagement and followers of your instagram account- covering lot of different ideas and tips which you can implement straight away!

3 questions

Test your knowledge on this section.

Section 6: A Unique Insight Into The Successful Users - Q&A
01:15

Want to know what section 6 is all about? Here is the overview!
(note; the fashion blogger interview was swapped with our 'instagram celebrity' interview)

Interview with Harry Philippson - Digital Marketing Manager, The One Brand
12:17
09:05

Michelle runs a nail salon with a lot of traction on instagram and is turning her daily salon selfies and client nail photos into real business profit. In this interview, I uncover all her tips and techniques that you can easily adopt to help your business grow on instagram. 

Interview with Dr Mohammed Alsafy - instagram 'celebrity'
03:13
Summary and Task
02:32
Section 7: How to Manage Your Account More Easily
Introduction to this Section
00:55
04:18

It's usual to have a personal account and a business account or even multiple business accounts. This lecture will cover how to manage multiple accounts in the easiest way.

05:43

We all lead busy lives. Learn how to schedule posts in advance to ensure you're active and efficient- for free!

05:23

Sharing several external apps which help you to make your posts the best they can be in a quick and easy way! Includes live demo.

00:57

Looking back over all sections and what w've covered, as well as final overview tips and revisiting of the course goals set at the start.

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Instructor Biography

Founder & CEO Melody Hossaini, Professional Speaker, Trainer & Social Entrepreneur

I am the Founder and CEO of InspirEngage International - an award-winning expert on Skills Training and Social Enterprise. My ethos: Your circumstances don't determine your outcome- your mindset and actions do.

I run a business based in the UK with a portfolio in 100 countries having reached over 1 million people. I am a professional speaker who frequently tours the world sharing insights on business, tips in increasing effectivity and skills as well as inspiring people to feel happier by taking a proactive approach to goals. Have shared a stage with Desmond Tutu, John Kerry and Prince Charles. I am the creator of the InspirEngage Bootcamps and modules which support individuals to develop the necessary skills to achieve their goals- but delivered in my unique way using 'energy-wave disruption' and 'in room application'. This is applied to my Udemy courses.

I'm a 2:1 LLB (Hons.) Law graduate, trained by Nobel Laureates Desmond Tutu on Peace Implementation at PeaceJam in LA and former Vice-President Al Gore on Climate Change at Cambridge in 2007. As featured on CNBC, Sky News, Channel 4, BBC 1, HRH The Queen's 2009 Christmas Day speech, MTV and a regular writer for The Guardian.

Our clients have ranged from educational institutions (struggling schools where students were previously failing, all the way to Oxford University), corporates (such as Philips, KMPG and GE), to leading organisations (British Council, United Nations and the Commonwealth Secretariat).

In 2011, I was selected amongst 70,000 applicants to appear on BBC's 'The Apprentice', becoming the first ever social entrepreneur to appear on the show, being described by Lord Sugar as 'a woman of exceptional ability.'

I have been honoured to receive several awards including Women of Achievement presented by Prince Charles, and most recently 'New European's Most Influential Woman' by the European Parliament.

I have put 17 years experience of people development and passion for success that also feeds the soul, into the design of my upcoming Udemy courses. Connect with me on twitter: @Melody_Hossaini

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