How to get your first 1,000 customers
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How to get your first 1,000 customers

Go from 0 to 1,000 customers in 1 course. Social media, Content & Video Marketing, PR, SEO, SEM, FB, Instagram & more
4.7 (70 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,419 students enrolled
Created by Evan Kimbrell
Last updated 8/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 26.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the basics of growth marketing and traction channels
  • Drill down on customer paint points and build user personas
  • Align marketing channels with their personal preferences and skills
  • Use Twitter and Facebook to conduct research and sales outreach
  • Canvas Reddit, Meetup, and other platforms to canvas for customers
  • Set up, manage, and analyze user stats & behaviors through Google Analytics
  • Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
  • Set up, populate, and use an Instagram account
  • Market using 3 different techniques on Instagram
  • Set up, populate, and use a Snapchat account
  • Market using 4 different techniques on SnapChat
  • Build and maintain a press list
  • Strategize angles for pitching and being covered by press
  • Understand the mentality and mindset behind press & journalists
  • Successfully manage relationships with press and pitch them successfully
  • Build a comprehensive content marketing plan
  • Build and maintain a content calendar
  • Use 5 different techniques for coming up with blog & content ideas
  • Promote their content through 6 different strategies
  • Employ the skyscraper technique successfully
  • Find, track, and land guest posting spots on other blogs and outlets
  • Plan, script, and produce videos for marketing
  • Analyze and track video marketing metrics
  • Decide which camera equipment fits their budget and needs the best
  • Effectively combine video marketing with pre-existing content
  • Strategize and produce videos for marketing on YouTube
  • Build landing pages for email or lead capture
  • Understand the best practices of creating and promoting lead magnets, like webinars & white papers
  • Analyze your on site SEO factors and optimize them
  • Conduct keyword research for SEO opportunities
  • Manage keyword density and other metrics needed for ranking on Google
  • Design, plan, and start advertising on Google, Bing, and Facebook
  • Analyze & understand search engine marketing & social ad marketing metrics
View Curriculum
Requirements
  • You should have basic familiarity with social media
  • You don't need to have a product or business, however, it helps
Description

Can I ask you a question?

How may customers do you have?

If you said "none" or "not enough", this course is for you. 

In this course, we're going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers. 

You see, the hard part isn't making a product anymore. The hard part is finding a market for your product and getting them to buy it.

"How great can a product be if nobody wants it?" - Marc Andreesen, billionaire venture capitalist.

We're no longer living in the "field of dreams". If you build it.... they won't come.

In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers. In order to do that, you need to understand modern marketing channels. That's exactly what we cover in this course.

We'll cover:

• Social media marketing through Twitter, Instagram, & SnapChat

• Community management and promotion through Reddit, ProductHunt, & HackerNews

• Pitching press and getting covered in blogs, news outlets, & other media sites

• Creating, managing, and promoting blog posts through Wordpress, Medium, & guest blogs.

• Creating & promoting video ads and video content through your site & through YouTube

• Building a long term SEO strategy

• Designing and executing CPC ad campaigns through Google, Bing, & Facebook

As always, if you're not 100% satisfied you can get a full refund through Udemy within 30 days.

You'll also get access to Evan's Perks, a trove of over 120 exclusive discounts just for my students to software products like InVision, QuickBooks, & Balsamiq.

Who is the target audience?
  • Anyone who has a product they want to sell (does not have to be online)
  • Anyone who has a service they want to sell (does not have to be online)
  • Anyone who works in in Marketing, Sales, or Management
  • Anyone interested in learning how to acquire customers
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Curriculum For This Course
197 Lectures
26:16:43
+
Introduction
1 Lecture 02:57
+
Building your strategy
5 Lectures 28:34
Intro to building your strategy
01:32

What pain do you solve?
04:48

Frequency & depth of the problem
03:26

Optimization audit
09:00

Optimization audit: DEMO
09:48
+
Get your first 10
16 Lectures 01:54:10
Intro to manual effort section
03:15

Intro to Strategy 1: Complainy people
03:00

Finding the complainy people
08:18

DEMO Finding the complainy people
06:52

Conversing with the complainy people
10:57

Intro to Twitter & why we use it
04:51

Topicality on Twitter
08:55

Competitors on Twitter
09:38

Locating forums & like-minded communities
07:50

Messaging on forums
09:15

Spreading the word on Slack
06:53

The wonderful world of Reddit
05:58

Facebook & LinkedIn sharing
05:28

Using your network to announce your new business
05:54

DEMO Writing an email to your network
09:32

Events & meetups
07:34
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Get your first 100
19 Lectures 02:01:04
Intro to community posting
01:43

Reddit overview
03:51

Raising your Reddit IQ
06:06

Finding your subs
06:18

Observing from a distance
03:28

Optimize your experience
01:57

Emerging platforms: How to tell which platform is worth trying
04:08

Intro to Snapchat
03:54

Snapchat: Setting up your account
08:01

Snapchat: Taking snaps and promoting
09:22

Snapchat Tactic #1: The Takeover
07:52

Snapchat Tactic #2: Run a promotion
08:54

Snapchat Tactic #3: Using your Snapcode
04:20

Intro to Instagram
03:33

Instagram: Setting up your account
11:31

Instagram: Taking and posting pictures
14:25

Instagram Tactic #1: Hashtag the right way
08:27

Instagram Tactic #2: Run a promotion
07:26

Instagram Tactic #3: Engage with others
05:48
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Take a break
8 Lectures 49:13
Intro to Take a break
01:58

Survey of analytics tools
07:24

Installing Google Analytics
04:54

Exploring Google Analytics
11:42

Setting up goals in Google Analytics
04:25

Origin source sorting in Google Analytics
04:15

Linking strategies with Bit.ly
09:25

Alternate linking strategies
05:10
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Get your first 500 - PR
17 Lectures 01:41:08
Intro to PR
06:06

A day in the life of a reporter
06:52

Common angles for getting press
04:47

Basing your angle off outlet and person
05:11

Pitching vs. press releases
05:05

Core concepts in getting press
11:04

Step 1: Finding journalists
08:24

Tip: Use helpareporter.com
03:15

Step 2: Researching and compiling interests of journalists
06:41

Step 3: Getting the attention of journalists
03:33

Tactic: Quora pull-in
06:50

Tactic: Doing research & polling for journalists
05:39

Step 4: Pitching and writing the email (part 1)
05:40

Step 4: Pitching and writing the email (part 2)
06:22

Practice writing emails and headlines
06:56

Preparing a press package
03:23

Closing thoughts & comments
05:20
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Get your first 500 - Content Marketing
44 Lectures 07:05:48
Intro to content strategy
05:30

Inbound vs. outbound
08:28

Why should we define our audience?
06:19

How do we define our audience?
13:43

Creating user personas
12:04

Content types 1: Tutorials, interviews, roundups
14:58

Content types 2: Listicles, resource compilations
11:12

Content types 3: Company stories, case studies, infographics
10:24

Content types 4: Minisites, ultimate guides
10:00

Common topics you can use (part 1)
08:19

Common topics you can use (part 2)
14:43

The key to content creation
11:39

Creating a system for recording your ideas
07:42

What to write: #1 Google autocomplete
05:41

What to write: #2 Buzzsumo
05:48

What to write: #3 Google keyword planner
07:44

What to write: #4 Twitter trends
05:35

What to write: #5 Reddit searching
06:11

What to write: #6 Quora
08:57

Ranking the ideas you have
10:47

Test it before you try it
08:42

Writing for specific goals: Intro
02:41

Writing for specific goals: Brand
08:42

Writing for specific goals: Engagement / sharing
11:25

Writing for specific goals: Conversions
12:08

Tactic #1: Long form content
08:35

Tactic #1: Long form content (Demo)
14:19

Tactic #2: Controversial posts
14:24

Tactic #3: Hyper-topical posts (part 1)
12:35

Tactic #3: Hyper-topical posts (part 2)
05:39

Tactic #4: Roundup posts
12:34

Tactic #5: Skyscraper technique
12:14

Writing content for your audience
11:50

Creating great headlines
09:51

What is guest posting?
02:36

Finding places to guest post
08:36

Pitching your post
06:10

Writing your post and what to do after
08:26

How to promote your content - Intro
09:03

Getting influencers to promote your content
12:23

How to get your content linked to from other websites
09:45

Creating a content calendar
14:21

How to tell if it's working
17:33

Repurposing
05:32
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Get your first 500 - Video Marketing
5 Lectures 39:36
Intro to video marketing
03:24

Do you need video?
08:30

Common types of videos
19:00

Using video to reach specific goals
06:30

The 3 phases of video projects
02:12
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Get your 500 - Video Marketing - Pre-production
3 Lectures 36:46
Coming up with ideas for video content
11:41

Writing your video script
16:19

When a video is most effective in your marketing process
08:46
6 More Sections
About the Instructor
Evan Kimbrell
4.5 Average rating
10,234 Reviews
131,238 Students
16 Courses
Founder of Sprintkick | Ex-VC | Ex-startup founder

Hi, I'm Evan Kimbrell. Thanks for checking out my course.

Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-based digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

I'm an avid Airbnb host for the Fisherman's Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance. I've helped multiple hosts get their properties listed and their prices per night maximized. Results range from an extra +50% in price for established hosts and +400% for brand new hosts.

Hope you enjoy my courses!