How to Get Sales from Facebook Without Paying for Ads
3.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
38 students enrolled
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How to Get Sales from Facebook Without Paying for Ads

Learn how to promote your small business effectively on Facebook without emptying your wallet in the process
3.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
38 students enrolled
Created by Anna Wickham
Last updated 3/2017
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use Facebook to get actual sales, not just promotion for your business
  • Use Facebook with confidence, knowing that they are using it correctly, instead of feeling that they could be getting better ROI
  • Transfer ownership of their audience from their Facebook community to a more controllable asset
View Curriculum
Requirements
  • Basic experience managing a Facebook page (not an ad account)
  • Have a website for your business.
  • Have a business selling a product or service of any kind that you plan to use Facebook to promote.
Description

It doesn't take a marketing expert to know that Facebook marketing skills are a must for all business owners and aspiring entrepreneurs. While Facebook has now been around as a leader in the social media marketing space for awhile, new capabilities as well as limitations make this platform more complicated than ever. In this course, you'll learn: 

  • How to make Facebook work hard for your business no matter what changes or limitations Facebook adds in the future.
  • How to finally get a consistent and organized system for organizing your content schedule.
  • How to turn your Facebook following into actual customers by taking ownership of your audience and directing them into a custom marketing funnel easily.
  • How to determine if your Facebook strategy is working and what to do about it.

Ready? Let's get started!

Who is the target audience?
  • Business owners who have tried using Facebook to market their business, but struggle to turn a social media following into sales.
  • Any business owner looking to expand their knowledge of Facebook marketing.
  • Someone who does not currently have a business, but is thinking about starting one in the future.
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Curriculum For This Course
17 Lectures
02:11:46
+
Introduction to Facebook Marketing
5 Lectures 33:56


Facebook Marketing Basics
08:48


How the Facebook Algorithm Works
08:08

Facebook Marketing Module 1 Quiz
3 questions
+
Facebook Marketing 201
4 Lectures 39:08
Facebook KPIs: Your Key to Marketing Effectively
10:24

The Facebook Marketing Funnel
10:16

Facebook Engagement for a Successful Facebook Marketing Strategy
06:33

Facebook Content Types for Greater Post Reach
11:55

Facebook Marketing Module 2 Quiz
4 questions
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Facebook Marketing Advanced Skills
4 Lectures 33:42
Leveraging Your Community for Facebook Success
04:18

The Right and Wrong Way to Do a Facebook Contest
09:03

How to Use Third Party Tools for Facebook Scheduling
10:54

Facebook Groups: The Fast Track to Reaching Your Audience
09:27

Facebook Marketing Module 3 Quiz
4 questions
+
The Professional Plan: The Step-by-Step Facebook Marketing Guide
3 Lectures 21:10
Overview of My Professional Facebook Marketing Plan
04:56

How to Get it All Done: Scheduling Facebook Updates for Busy Business Owners
07:53

How to Ensure Facebook Marketing Success with Reports
08:21

Facebook Marketing Module 4 Quiz
3 questions
+
Facebook Marketing : Conclusion
1 Lecture 03:50
Facebook Marketing: Conclusion
03:50
About the Instructor
Anna Wickham
3.5 Average rating
2 Reviews
38 Students
1 Course
International business speaker and digital marketing coach

Anna Wickham is founder of AnnaWickham.com, a digital marketing consultancy and home of her many different projects. Anna’s work focuses on empowering and educating entrepreneurs to take ownership of sharing their passion with the world through digital marketing. Anna has lived in 5 different countries and traveled the world while building her business before recently settling down in her hometown of Oklahoma City. She has been featured on Business Insider, BBC, and others. She speaks around the world, inspiring audiences uncover their passion, and use digital marketing to share it with the world.