LATEST: Course Updated On September, 2016 To Include More Lectures:
* OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS PUBLIC RELATIONS COURSE
This publicity course is made up of 3 major sections. Here are the main sections of the course
This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities.
The course is interview-based. In the course I interview Bert Martinez, a veteran of the publicity space. He shares many advanced tactics for generating publicity and press coverage for your business.
The course is almost all video lectures and should take between 2.5 hours to complete. The course is split up into 17 tutorial lectures and a conclusion lecture. The 17 tutorials are from questions like how to get publicity for a business, a book, from celebrities, and much more.
As the person interviewing Bert, I can share that I learned a tremendous amount from the interview. That is why I decided to make this interview into a course. I personally found it that useful and insightful. If you are anything like me, you will be very excited to go out there and try to implement some of the strategies Bert shares during the interview for how to get press coverage and publicity.
In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
NOTE: I recently added a case study to the course. In the case study I interview a CEO of a company that got millions of people visiting their site from publicity. This is meant to be educational, and not promotional.
What kinds of businesses be promoted with the publicity strategies in this course?
With the publicity strategies in this course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.
Here is a list of potential online businesses you can promote using the publicity strategies in this course: blogging, affiliate marketing, elearning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge.
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Explanation of what is publicity and press coverage, and why they are so important for the growth of your business.
Getting publicity and press coverage will make you appear as more of an authority in your business niche because the publications on which you might be publish may be reputable. Not everyone is able to get press coverage, and it will make you appear as more special and as more of a thought leader if you are able to get the coverage when your competitors may not be able to get it.
When you get mentioned in various online publications, they almost always link to your website. This backlink helps to boost your SEO (search engine optimization) and will help your website rank in Google search long term. So when you get many links from different websites, you will rank higher in Google. Plus, most of the blogs and online publications are relatively authoritative in Google's eyes, and links from them are very valuable for SEO. So you will be killing two birds with one stone. You will get the press coverage which will get you traffic and brand recognition, and maybe clients, and you will also be getting a valuable link for SEO (search engine optimization) which will help you even save money by not having to hire an SEO consultant or agency because you will already be getting many good and relevant backlinks.
In this part of the course we talk about when to hire a PR agency or a PR professional (otherwise known as a publicist) to help you get publicity on a regular basis. According to Bert, you should hire a PR company or a publicist as soon as you can afford it because their work will get you brand recognition, customers, and backlinks for SEO (search engine optimization). So the sooner you can accelerate your PR, the better.
In this part of the training we explain what is a publicist, how a publicist can help you grow and promote your business, and how a publicist works. If you have the money, you may consider hiring a publicist so that they can fuel extra growth for your company and work on additional promotion strategies through publicity and help you get press coverage from different big publications like magazines, podcasts, radio shows, and even television. Want to get on TV and can't make it happen on your own? A publicist can often help you achieve big PR placements like that.
In this part of the course we explain the difference between publicity and direct marketing. Plus, we explain how publicity can help you with branding in addition to helping you get sales. Branding grows awareness about your business whereas direct marketing only focuses on driving sales.
This part of the course discusses how a new business can still get press coverage. It is often difficult to get recognized for any achievements if your business is new, but it is possible if you play your cards right, and in this part of the training this is what we focus on.
In this part of the course you learn how publicity can help you get brand recognition, for you as a professional and for your business. Brand recognition is a big part of PR, and once you build brand recognition within your industry, it will help you beat out your competition long-term because your business and personal brand will have more trust and authority associated with it.
This part of the online course explains what is a press club, and how you can find and join a local press club in your city in order to help your business generate more publicity. When you find and join a press club, you can become what is known as a source, and when journalists in that press club need an expert source for the stories they are working on, they can use your expertise, and give you recognition in their stories by mentioning your name, business name, and linking to your website. This gives you some traffic, clients, and an important backlink for SEO.
In this part of the online publicity and PR training, we explain how you can use your blog to get press coverage and position yourself as an expert in your business domain. Your blog can be a powerful tool if you use it intelligently.
This part of the online publicity course helps you learn how to network with celebrities in your business niche, give them publicity, and get extra publicity from the celebrities with whom you network with. Celebrities have a lot of attention, and if you can be seen networking with celebs, and be seen as one of their peers or someone in their inner circle, you will gain instant celebrity status and have immediate trust and extra branding. Networking with celebrities is a great way to attract publicity.
This part of the course explains how to get publicity for a book that you wrote, and strategies for how to become a best selling author on Amazon or even the New York times. You can get publicity for a book by joining popular authors or new book initiatives where each author writes a chapter in a book, and then all the authors promote the book and get the book to become a best seller.
This part of the training focuses on online press release services like PRWeb and PRLog. You can use press releases to get publicity. Those online press release services have free options and paid options. Even the paid options are very affordable, and if you can get even one or two press mentions from them, they pay for themselves in SEO and PR value that they give you. Additionally, you can issue a press release whenever anything remotely noteworthy happens so this is a strategy that you can use more than once and often to get press coverage.
This part of the course explains how to write a press release to increase the chances that journalists pick up your press release and write about your company. There are more tips on this later in the course, and in this lecture of the training, the focus is on how to write great headlines in your press releases to make sure that you get the attention that you need.
This part of our online training helps you learn how to use publicity stunts to get attention. If you do something unique or unusual, you may get recognition and attention for that simply because what you may be doing is unique and stands out. You always want to try to stand out because that attention can get you recognition and PR. So think about publicity stunts and how you can use publicity stunts to get extra press coverage.
Do you want to network with celebrities and benefit from their celebrity status? In this part of the course you learn how to get celebrities and big name industry experts to come on your show. When you are seen interacting or networking with celebrities, you instantly get some of their celebrity status and that can help you gain additional publicity from their notoriety.
This part of the training gives you actionable tactics and strategies that you can begin implementing as early as today to help you get additional publicity from bloggers, journalists, podcasters, radio shows, and possibly even TV. Although getting on television is always difficult and not something I can promise, the strategies that you will learn here will get you press coverage from blogs, online and print magazines, radio shows and podcasts.
In this part of the course you learn how to get extra publicity from podcasts and radio shows. I personally have used this service RadioGuestList.com and it has gotten me over 50 appearances on different radio shows and podcasts over the two years that I have been using RadioGuestList. Now RadioGuestList has a new premium service which you can use to get even more bookings and appear on even more radio shows and podcasts to promote your business. Plus this new service is very affordable. Disclaimer: I am NOT their business partner. I only tell you about RadioGuestList because I think it is a great resource for you to get publicity.
In this part of the course I teach you how to be successful and get good results with HARO (help a reporter out). I have personally used HARO to get over 50 instances of publicity from big and large print and online publications like blogs and magazines. I also used HARO to get a regular writing gig for a big magazine, which gave me a lot of exposure for my business, and made me much more authoritative. HARO is a great way to get publicity. Unfortunately, it is very competitive. So in this tutorial you will learn my strategy for getting publicity from HARO.
Learn to write better headlines that will increase the clickthrough rate of whoever might be browsing different headline, and instantly get more attention to whatever you are promoting. Writing good headlines is a great way to get extra attention and publicity, and is a skill every online marketer needs to hone.
Examples of headlines that will help you get more attention.
If you have a press release written, you might as well use many different websites to promote your press release to increase your chances of getting publicity. In this lecture of the course I give you 20 free and cheap (affordable) press release websites that you can post your press release to increase your chances of getting PR.
In this part of the course you learn how to write a press release in a hands on way. I walk you through my own press release that I used to get publicity, and walk you through how to write each section of the press release to maximize your chances of having journalists give you press coverage and mention your business in one of their articles.
Free press release example that you can download and use as a template to write your own press release.
In this tutorial on our online publicity course you will learn how to optimize your press release for SEO (search engine optimization) so that when you do get publicity, those articles have a higher chance to rank in Google searches, and drive traffic to your website long term.
3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.
I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.
I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).
I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.
My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.
I created over 100 courses on Udemy with 80,000+ students by whom I am humbled and who I try to help any way I can!