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Press Coverage, Publicity & Public Relations For Branding

Public relations to reach 100,000+ people with influencer marketing, publicity, and press coverage for personal branding

Created byAlex Genadinik

Last updated 7/2026

English

English [Auto],Korean [Auto],

What you'll learn

#1 publicity course on Udemy to get exposure to massive new audiences
Get promoted on big radio shows, top podcasts, big blogs, and big social media influencers
Pitch journalists in effective ways that works
Learn high level, savvy long-term strategies to get publicity
Get publicity for a book, innovative products, or a start-up
WORLD-CLASS student support: I answer 99% of student questions within 24 hours
Learn about local press clubs you can join in your city
Learn to use publicity to establish yourself as an authority
Understand how to build your own publicity channels so others see you as publicity
Get best links for SEO by getting publicity from great publications and websites
Save thousands of dollars by not having to hire a publicist and doing your own publicity
Build your brand by getting press attention, and stand out among your competitors
Make MORE MONEY with more traffic you generate!
Join OFFICE HOURS which is a Zoom call with the instructor and students to ask questions directly

Course content

17 sections • 82 lectures • 5h 34m total length

Publicity course welcome and what to expect from the course3:48
Learn publicity fundamentals to build a compelling story and positioning for your brand, attract interviews from major publications, and drive traffic and sales through reverse publicity.
Options to have a much better experience with this course3:02

Difference between publicity, direct sales, and branding4:44
Getting publicity and press coverage will make you appear as more of an authority in your business niche because the publications on which you might be publish may be reputable. Not everyone is able to get press coverage, and it will make you appear as more special and as more of a thought leader if you are able to get the coverage when your competitors may not be able to get it.

10 ways to make your business immediately more newsworthy9:34
Position your business as newsworthy by using unique twists, themed offerings, current-events piggybacking, compelling client case studies, and thought leadership to attract free publicity from journalists.
WORKSHEET, EXAMPLE & EXERCISE: How to make your business an attractive story6:24
Explore 18 ways to make a plumbing business stand out and attract publicity, from do-it-yourself tutorials, stories, and community giveback to vlogging and workshops.
Example of a plumber who got publicity by being unique1:15
A unique twist in a traditional field can attract wide publicity, as shown by Judy Ann Cassidy, a female plumber fighting sexism and gaining coverage across Yahoo and other media.

REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote you3:22
In this part of the course you learn how publicity can help you get brand recognition, for you as a professional and for your business. Brand recognition is a big part of PR, and once you build brand recognition within your industry, it will help you beat out your competition long-term because your business and personal brand will have more trust and authority associated with it.
How to use your blog to get publicity and position yourself as an authority5:14
In this part of the online publicity and PR training, we explain how you can use your blog to get press coverage and position yourself as an expert in your business domain. Your blog can be a powerful tool if you use it intelligently.
How to get noteworthy guests on your show2:29
Learn how to attract influencers and industry celebrities to your show, start small, and grow to bigger guests through reverse publicity, targeted pitches, and strong promotion.
How publicity will help your SEO and to get your site to rank in Google4:25
Learn how publicity boosts search engine optimization by generating strong backlinks and authoritative mentions, while ensuring links are hyperlinked, not nofollow, so your site ranks higher on Google.

Press release section introduction1:24
Explore how to write, submit, and distribute press releases to boost your SEO and earn links, with an end-to-end process from writing to distribution and outsourcing options.
What are press releases for?4:05
Use press releases to announce openings, launches, updates, or notable business events, and to drive traffic and boost SEO by highlighting features, partnerships, sales, investments, or case studies.
AI benefit: the most important benefits of a press release for today4:32
Press releases feed LLMs and AI models by syndication across trusted publications, boosting your brand’s visibility and credibility. Structure content with keywords to maximize AI discoverability through optimization.
Example of a human, SEO, and AI optimized great press release6:07
This lecture presents a press release model optimized for AI and SEO. It covers headline, sub-headline, lead, quotes, traction, and boilerplate, including positioning for search engines.
Signing up for EIN Presswire2:29
Sign up via a special EIN Presswire URL to receive a free first press release. Complete the signup and await account approval up to two days while drafting your release.
Example of a successful result after working with EIN Presswire2:37
Showing different press release positioning3:55
Explore three press release angles and the common structure—problem, solution, quotes, and audience targeting—refined with AI to attract journalists and boost publicity.
Starting to brainstorm press release topics with AI7:19
Brainstorm and shape press release topics for SPRK token using AI collaboration, exploring angles for creators, donors, and music promotion, and refining messaging for EIN Presswire submissions.
Steps 1 and 2 of submitting a press release10:16
Explore steps 1 and 2 of submitting a press release on EIN Presswire: log in, verify your press release credits, then populate the release title, subtitle, body, and links.
Step 3 of uploading your press release and submitting it2:07
Press release results on day 1 of publication3:46
Monitor day-one press release results on the My Press Releases page with HTML or PDF reports, tracking AP News, Google News, and AI databases for time savings and brand visibility.
Secondary promotion opportunities2:43
Identify and evaluate secondary publicity opportunities after a press release, including free follow-up placements and selective paid options, focusing on relevance, legitimacy, and value.
Press release exercise0:42
Identify five common reasons to issue a press release and compare your list with the instructor's examples for a publicity campaign.
Press release exercise - answer1:45
Press release title exercise0:36
Press release title exercise - answer1:36
Press release quiz

Requirements

Be excited to get your business mentioned in magazines, large websites, podcasts and radio shows!

Description

START GETTING PUBLICITY WITHIN THE FIRST WEEK OF GETTING THIS COURSE - THESE STRATEGIES WORK!

Recently updated to include more lectures:

How to write better headlines that increase click-through rates
10 actionable strategies to get press coverage as early as this week
Press release example and template
Case study of how one of my clients got millions of website visitors from publicity

OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS PUBLIC RELATIONS COURSE

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide creating 6- and 7-figure businesses in the process, and I would love to help you.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills after you complete the course

* Be automatically entered to get chosen for my student of the month status and have your business featured

3 MAIN SECTIONS OF THE COURSE

Actionable strategies to get publicity you can begin implementing on day one
Actionable insights from Alex Genadinik on how you can get publicity
Newly added, a case study from Adam Lippin on how he got publicity for his business

This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities.

The first part of the course gives you actionable strategies to get publicity and to position your business to naturally get more PR exposure by being more exciting. I share many advanced tactics for generating publicity and press coverage for your business.

In the second part of the course I show you practical tips for how to get publicity in various types of media, and how to pitch journalists, radio show hosts and podcasters to get them to invite you on their shows.

In the third part of the course, I interview my client who has gone on to use the publicity strategies I taught him to get publicity and exposure to millions of people!

In addition to the course lectures, you get my help and advice! You can start discussions and message me with private questions about your publicity or public relations questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

MONEY-BACK GUARANTEE

This publicity course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.

Who this course is for:

Business owners
Aspiring entrepreneurs
Podcasters and YouTube hosts

Press Coverage, Publicity & Public Relations For Branding

What you'll learn

Explore related topics

Course content

Course introduction: Watch this first to understand what you get from the course2 lectures • 7min

Introduction and publicity fundamentals1 lecture • 5min

Your publicity story to stand out and grab attention3 lectures • 17min

Reverse publicity method4 lectures • 16min

Press clubs to network with journalists2 lectures • 5min

Actionable strategies you can start implementing today3 lectures • 9min

Press release writing and sending out - good for unique and compelling companies16 lectures • 56min

Publicity stunts2 lectures • 8min

Publicity for a book or book launch1 lecture • 3min

Case study of how one CEO got millions of visitors from free publicity1 lecture • 9min

Requirements

Description

Who this course is for: