How to Get on TV
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to Get on TV

Learn how to market yourself, your product or service to producers and TV gatekeepers.
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6 students enrolled
Created by Markette Sheppard
Last updated 6/2017
English
Curiosity Sale
Current price: $10 Original price: $140 Discount: 93% off
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Includes:
  • 40 mins on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get on TV as a talk show guest or have your product, service or talent featured on the news!
  • Learn how to engage with TV executives so that they WANT put you on TV
  • Understand what it takes to be a GREAT TV guest
  • Create an EFFECTIVE media pitch
View Curriculum
Requirements
  • You must be able to view video and hear audio on your device.
Description

Step-by-step media training and guidance for anyone aspiring to be a TV guest on news programs and talk shows, for publicists who are looking to book their clients, for spokespersons, CEOs, public figures and anyone who is looking to use the media to promote their message again and again.

Get media trained by TV host and producer. Markette has appeared on national programs such as NBC’s TODAY show, NPR, VH1 and more. Markette has also hosted and produced several morning talk shows, including on the CBS station in Washington, D.C.

Who is the target audience?
  • Anyone with a product, service or talent who wants to get on TV
  • Small business owners who want free publicity on TV
  • Anyone aiming to be featured as a guest on a TV talk show or news program
  • Beginner PR professionals and marketers who want to book their clients as TV guests
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Curriculum For This Course
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Introduction & Overview
2 Lectures 02:56

In this section you will get a brief introduction to the overall course goals: how to get your product or service or even yourself on TV and how the process differs from getting into the press with print magazines, newspapers and radio.

Preview 01:22

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Perfecting Your Media Pitch
3 Lectures 22:09

Let's go to the studio! In this section, I take you onto a TV set to discuss the fundamentals of creating a great media pitch, who to send it to and why you need one in order to get on TV.

The Media Pitch: Top Things to Know
05:08

We are back in the TV studio to take a deeper dive into understanding the key elements of a media pitch. In this lecture you will learn how to speak the language of a TV producer so that you include all of the right things in your media pitch.

What to Include in the Perfect Pitch
08:24

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What to do when you get a follow up
1 Lecture 07:05
How to Engage When You Get a Follow Up
07:05
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Conclusion & EXTRA TV Tips
1 Lecture 08:16
Final Thoughts and Advice
08:16
About the Instructor
Markette Sheppard
5.0 Average rating
1 Review
6 Students
1 Course
TV Host and Producer

Get media trained by award-winning media personality and television journalist Markette Sheppard. Markette has also appeared on NBC’s TODAY show, NPR, VH1, AMC Movie News and more. She is currently host of Great Day Washington on the CBS station in Washington, DC. Markette is a graduate of American University, where she earned a master's degree in Interactive Journalism. She earned her bachelor's degree in mass media studies at the California State University Dominguez Hills.