This course is for: Artists, Designers, Illustrators and Hand Letterers.
I have been running my own freelance design business for over 10 years and have not once ever paid for advertising. All of my clientele is based on referrals.
In this course, I have created an effective and simple checklist that lists the key things that will make you stand out from the crowd of other designers, illustrators or hand letterers. If you do a great job in these areas when it comes to client service, I am confident you will be on your way to wonderful client referrals.
When you get referred by a client, one design job can quickly become 2, 3, 4 and so on! Referrals are the best way to get more work.
Along with a great checklist....by the end of this course you will have a strong awareness of what it takes to keep the clients you currently have and inspire them to refer you to their friends, family and colleagues.
In this class, you will discover:
- How carefully listening to your clients fears, ideas and vision will set you up to success.
- How being easy to work with will serve you well as a freelancer
- How treating your client like a good friend will benefit your design business
- What defines "great work" and how to communicate that to your client
- Why going the extra mile and over delivering is a good idea
- Why you want to complete each design job before the deadline
- How to help promote your clients project or brand
- Ways to make it easy to be referred
- Way to ask for referrals
"I believe that if more Designers and Illustrators followed these key principals of client service, they would greatly increase their referral rate." - Melanie
I look forward to you joining my course and please feel free to ask me any questions! Also I love reviews!
Listening to the client may seem obvious but you'd be surprised how many designers think its ok to create something they think will work for their client, without ever really listening to the concerns and inspirations of the client. This leads to longer design turnarounds and ultimately the clients loss of confidence. Listening is key to making sure the client is truly happy and gives a referral.
Making the clients life easy is another key way to generate referrals. Being easy to work with, easy to send quotes, easy to talk to...etc... makes all the difference.
Some of my best clients have become great friends. A client will not just remember your great design work but also the way they felt while working with you. When a client refers us, they are placing their reputation on the line, so they want to be sure you are going to come through for their friend, family or colleague.
Doing great work is much more then just providing great design, it is very much to do with quality of service and communication with your client.
I believe in beating the deadline by at least one day. In this lecture I share why and how to do it.
Surprising your client with extra service and/or products is one of the best ways to get referred. Everyone loves to be surprised with something extra.
When you have worked on a project, you can share your work, while also joining your clients promotional efforts. In this lecture, I show you how.
If it easy to refer you, you will get more referrals. By implementing some simple referral options, you will be off to the races.
Sometimes, fear is the only thing holding us back from getting more referrals. One of the best ways to get more referrals is to simply ASK our clients. It's as simple as that.
I encourage you to really utilize the checklist with this referral course. It will remind you to be conscious of each of the above areas, so you can go over and above with servicing your clients.
Vision City is an graphic design and illustration studio that began as doodles in Melanie Greenwood's sketchbook, while touring Europe with rock musicians in moving vehicles. As a former Model with Elmer Olsen Model Management and graphic design graduate from George Brown collage (Toronto, ON), Melanie always had a special passion for music branding and inspirational messaging. When she founded Vision City in the spring of 2009, her work consisted of promotional campaigns for bands and record labels around the world, including photography, album artwork, t-shirt design, concert posters and logo design.
After moving to California in 2011 with her musician husband Chris, (AKA "Manafest") Melanie felt compelled and inspired to find a deeper purpose for her artwork. Thus, the very first Vision City screen print collection was born on November 15, 2011, consisting of 12 black and white inspirational concepts known as the "Born For This" Collection. The collection sold successfully on a private Etsy store and was quickly picked up by FAB, which created a world wide platform for the collection. She continued to develop art print series and showcase in a variety of LA art shows including Unique LA and Renegade Craft Fair. The Vision City brand quickly became known for black and white uplifting illustrations. In the spring of 2013, Melanie had the honour of having a selection of VC art pieces screened onto canvas and added to the fall 2013 collection of the National Children's Decor Retailer, Land of Nod. Vision City was awarded "Artwork of the year" at the 2012 CMGA Music Awards for her work with "The Color" album art.
Vision City is now a tri-purpose company offering design service, art products and now online education. Melanie continues to work within the music industry while developing the VC art collections. Her newest passion is teaching other artists to develop business practices for their design services, so they too can pursue their dreams. "Vision is not only the ability to see, but also the ability to dream".