Instructed by Shaine Freeman
As an award-winning entertainment magazine editor and Grammy-nominated musician, I work with top PR firms and labels daily so I know the strategies they use to build their artists' into highly recognizable, successful acts.
In this course, I will teach you their strategies, and how to establish relationships with journalists that get you featured in top music magazines, blogs, podcasts, and other media outlets who reach your target audience.
WHO WILL BENEFIT FROM THIS COURSE?
Award-winning magazine Editor and renowned music business coach/manager, Shaine Freeman introduces himself and shares what you can expect to get out of this Udemy course.
What is a Press Release and why do you need one?
While it seems like a no-brainer, many musicians do not understand the purpose of a Press Release and why it's necessary. When you don't fully understand its purpose, you cannot write the kind of PR pitch that yields real results.
So, in this lecture you will learn what the purpose of your Press Release is.
TELL ME WHO --- Your press release should tell me who you are, not what you want me to think about you. So, in this lecture you will learn everything you need to know about properly selling yourself and not focusing on things that have nothing to do with who you are.
TELL ME WHAT --- Your press release should tell the media person you're contacting what you have accomplished. In this video Shaine breaks down how to properly focus on the most significant of your accolades, even if you don't think you have any (we all have something we've done that we're just not thinking about).
TELL ME WHEN --- Here, we learn why it's important to share with the media when you're releasing projects. This may seem like an obvious thing, but you'd be amazed how many artists leave out critical info like this.
TELL ME WHERE --- This video provides critical insights on how to properly disclose information to the media about the "where" areas of your career that help to further sell the benefits of covering you.
TELL ME WHY --- Telling journalists why it's beneficial to cover you is one thing; knowing how to properly convey it is a whole other thing. In this video Shaine breaks down the "Law of Reciprocity" to close out the Who, What, When, Where, and Why of writing an effective Press Release.
3 Things To Know Before Contacting A Journalist --- Imagine if a burger restaurant tried to convince a vegan to eat their new QUARTER POUND burger with chipotle sauce; it would be a complete waste of time. This is what many entertainers do when pitching themselves to the media. So, in this video Shaine offers the following tips before contacting any journalist.
MEDIA OUTLET TYPE --- There are multiple types of media sources, from online to print, and digital to broadcast. Knowing the differences could be the difference between you gaining coverage and not getting anything at all.
Size Matters --- Not all media companies are created equal. Here, you'll learn why it's important to know what size a media company is and how it can affect your chances at gaining coverage.
GENRE --- Another critical area to consider when contacting the media is genre. In this video you'll learn what to look for when determining who you should be seeking out coverage from.
LOCATION --- Just like real estate, with media sometimes it's all about location, location, location. Shaine breaks down the importance of location when contacting a journalist.
CONTACT THE RIGHT PERSON --- Many entertainers don't understand the importance of knowing who they should be contacting at a media company. In this video, you will discover the keys to sifting out the right person.
Shaine gives you a walk-through of the "Contact List" template that he has provided with this course.
Download this Microsoft Excel list building spreadsheet to help you better organize your contacts.
WHEN TO MAKE CONTACT --- Scheduling your contacts with media outlets is probably the most important step in gaining press because, if your timing is off, you’re not going to get through. Here, Shaine breaks down the keys to knowing when to contact journalists.
To better serve you in your efforts to gain media coverage, here are the written notes from the video for "When To Contact The Media".
THE BAD PITCH --- Here, Shaine shares a real email he received from a publicity firm, to illustrate what not to do in when pitching to a journalist for coverage.
This list of Do's & Don'ts will help you avoid making critical mistakes when pitching yourself to the media.
WHAT TO SAY IN YOUR INITIAL EMAIL PITCH --- Shaine walks you through the email pitch template provided with this course, to help you better pitch yourself effectively to the journalists you're seeking coverage from.
In case you need to see the words with your own two eyes, here are the notes from the "What To Say In Your First Pitch" video.
This is the template (MS Word) you should use when composing your first email pitch to the media professionals you're seeking coverage from. You will have to edit it to fit your unique situation.
One final word from Shaine Freeman.
Who I Am? I'm Shaine Freeman, a semi-serial entrepreneur who went from sitting in a cubicle as a civil engineer for 13 years, while moonlighting as a Grammy-nominated musician, to owning and operating an award-winning magazine publishing firm (I Am Entertainment Media).
Since leaving my engineering digs in 2008, I've gained invaluable business management experience as both a media entrepreneur, and a talent manager in the music and film industries. I also own and operate a successful pro basketball training business that has afforded me the unique experience of working in the sports arena.
Why Am I On Udemy? After spending some time as a public speaker and business coach to start-ups, I have learned that my knowledgebase can be of great use to entrepreneurs online.
How I Approach Teaching Courses: I was raised to never give advice in areas where I'm not qualified. So, I only offer courses that: (a) I am fully experienced in, and (b) I wish were available when I first started out as an entrepreneur.
My Mission: to help you attain the knowledge you need to become successful in your entrepreneurial endeavors.