Local SEO You Can Do to Drive Sales to Your Business
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Getting found online by potential customers in your area, in the neighborhood your business is in OR on a national and international level CAN be done. It's not difficult, it doesn't take hours and hours of blog writing, purchasing expensive software or doing research. You just need to know what to do and where online to do it!
I've taught hundreds of small business owners, entrepreneurs and salespeople that have NO experience in SEO get found - and now, if you decide to take this under 60 minute course, I will teach you too.
You CAN get found online, get new customers, increase traffic to your website or social media platform and it will not cost you a dime.
After you've completed this Course on Local SEO or "Search Engine Optimization" for small business, here's what you will be able to do.. for yourself!
·Understand what FREE service Google offers to get your business found, how it works and what you need to do to take advantage of it. How to get found on Google!
·See the impact that getting listed, PROPERLY listed on Bing can give you access to up to 30% of everyone searching for your business - find new prospects with Local SEO.
·See how using YouTube is one of the best ways to get your business online and get your website found
·Learn why Review sites like Yelp can have such a huge effect on how often your company shows up in search and how you can make sure that happens.
·Finally understand why Facebook makes sense for your business
Here's what students have to say about this local SEO course for small business:
5 STAR Student Review: "Every business needs this, not just local!
Great what-to-do instruction to start ranking a business in search engines quick and for a long time. I like additional PDF documents that complement lectures and perfectly replacing (not needed) quizzes. For "how-to" videos they would be fine for busy, non tech-savvy entrepreneurs (or serving all with intermediate level course) but for many the information will suffice well."
5 STAR Student Review: "Thank you Mark for the Course, it is a good point of start and I learned many things I never heard of :) looking forward for any additional lectures :)"
Real Education on how you can take control of your local search and improve your current search rank in ways you never imagined.
This course came from 3 years managing SEO for several companies, large and small, and seeing how these simple, FREE methods for getting found have had as much impact as hundreds of hours of content development and link building.Content Overview
"Local SEO - How to Get Found Online for FREE" is designed for absolute newcomers to the world of SEO and internet marketing. It's perfect for business owners, entrepreneurs and salespeople just starting out and trying to get the attention of Google and the potential customers in their area.
You will go through lectures that include information delivered in slide show format where I'll tell you where to go, what to do and, most importantly, the Foundations of Local SEO that you'll need to succeed.
Once you complete this course and implement the techniques you learn, you will get your business found just like I did.. for several different brands, different businesses and diverse clients.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Foundation Concepts - What You Need to Know to Get Started Getting Found Online|
This lecture will introduce you to the one of the fundamental ideas you need to start your online marketing efforts - keywords and phrases. You must understand these completely and review the attached Tip Sheet in order to get the most out of this course. This Foundation lecture and the ones that follow are the basis for all Local SEO and getting your business found!
|Lecture 2||1 page|
This worksheet will help you determine what words and phrases you'll use to create your online presence.
The second Foundation idea is based on the classic "elevator pitch" used by salespeople and business owners for decades. Watch this Lecture and learn how to develop an online version of the elevator pitch for use in every aspect of Local SEO and your efforts to be found by prospects and future customers.
|Lecture 4||2 pages|
The Elevator Pitch used to be just for meeting people in the real world. Go through this Tip Sheet to develop your online version - it's VITAL to implementing the steps in this course.
|Section 2: Getting on Google in One Step with Google My Business|
What's the one thing that you can do today to help your business be found in online searches? Google My Business! This lecture will show you why you must use this free service and what the results might be.
|Lecture 6||1 page|
This is a must read. Entering the right information into Google My Business is key to getting found. This Tip Sheet is more than Tips, you need this information to create your profile.
|Section 3: Bing/Yahoo Network =100% of How 30% of Your Prospects will Find you - Be There|
Bing Places - Get Found by the Almost 30% of Searchers who Use Bing, Yahoo ++++
Tip Sheet - Bing Places for Business
|Section 4: YouTube WILL Help Get Your Website/Business Found - Learn How & How Easy it Is|
YouTube is my favorite SEO tool. It's easy to use, free to use, and provides more than one way to get found online AND content for your other web properties. Learn the why and how in this lecture.
Setting up Your YouTube Channel for Getting Found Online
Tip Sheet - Secrets to Making YouTube Work for You
|Section 5: Reviews - How Yelp and Google Reviews will Get you Noticed for Free|
Both Yelp and Google+ are wonderful sources of SEO or "link juice" and will help you get found in more ways than you can imagine. By the time you're finished with this lecture you will understand why you need to utilize these tools and what you can expect as a result.
Tip Sheet - Using Yelp and Google Reviews
|Section 6: Facebook Pages as a Source for Search - Use FB for More than Just Posting|
Learn how setting up a Facebook Business Page can impact your business and what you need to know to do it correctly.
This will take you step by step through setting up a Facebook Business page with SEO in mind. Remember, follow all the rules! Use your elevator pitch and read the Tip Sheet in the next lecture.
Tip Sheet - Facebook Business Page Tips for Success
|Section 7: Summary of What You Have Learned|
What You Know Now about Getting Found Online for Free
The Tagline for my profile says small business ENTHUSIAST for a reason - I love it! It took me decades of various roles in sales, marketing, territory management and developing my own small businesses to realize that it's business itself that motivates and inspires me. Thank you in advance for giving me the opportunity to reach into your life and your business and contribute to your success.
After leaving University during my study of Philosophy (and Bar Tending) I started the only career that I was qualified for at the time - Sales! Over the 30 years since that first sales position my career has spanned truly diverse industries, sizes and types of businesses, and my skill set has expanded along with the times to include Sales Management and Compensation, E-Mail Marketing and Nurturing Programs, SEO and SEM, Video Marketing, Direct Sales, Business to Business, Business to Consumer. Those skills have been applied to several of my own entrepreneurial efforts, big Canadian Telecom manufacturers, small apparel decorating companies, car dealerships and a dozen other big and small businesses. I've run multiple blogs and social media properties, traditional marketing outlets, trade shows and developed successful marketing campaigns.
What does that mean to you? That I have spent my career learning, honing, perfecting skills that will help connect you and your business with your customers. Skills that can help you generate revenues. Skills that you can learn, and that will make a difference in your business right away.
Specialties: Social Media Marketing, E-Mail and Online Marketing, Technical Sales, Sales Management, Contact Management Systems. Sales Organizational Development and Planning