Local SEO You Can Do to Drive Customers to Your Business
4.9 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Local SEO You Can Do to Drive Customers to Your Business

Learn how to get found online, how your business can show up in search, maps, reviews and social media.
4.9 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,043 students enrolled
Created by Mark Stephenson
Last updated 4/2015
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get Found on Google, Bing, Yahoo, Maps, and YouTube without spending any money on advertising, SEO consultants or website improvements.
  • Create a compelling online presence that gets you noticed even WITHOUT a website
  • Make more money from local customers because they can find you more easily
  • Develop a larger and larger customer base through Reviews and get earn more business with these online customer referrals
  • Master local SEO (Search Engine Optimization) and grow your business
View Curriculum
  • You will need to have access to the internet and a desire to make more money, grow your sales or serve your customers better

Getting found online by potential customers in your area, in the neighborhood your business is in OR on a national and international level CAN be done. It's not difficult, it doesn't take hours and hours of blog writing, purchasing expensive software or doing research. You just need to know what to do and where online to do it!

I've taught hundreds of small business owners, entrepreneurs and salespeople that have NO experience in SEO get found - and now, if you decide to take this under 60 minute course, I will teach you too.

You CAN get found online, get new customers, increase traffic to your website or social media platform and it will not cost you a dime.

After you've completed this Course on Local SEO or "Search Engine Optimization" for small business, here's what you will be able to do.. for yourself!

    ·Understand what FREE service Google offers to get your business found, how it works and what you need to do to take advantage of it. How to get found on Google!

    ·See the impact that getting listed, PROPERLY listed on Bing can give you access to up to 30% of everyone searching for your business - find new prospects with Local SEO.

    ·See how using YouTube is one of the best ways to get your business online and get your website found

    ·Learn why Review sites like Yelp can have such a huge effect on how often your company shows up in search and how you can make sure that happens.

    ·Finally understand why Facebook makes sense for your business

Here's what students have to say about this local SEO course for small business:

5 STAR Student Review: "Every business needs this, not just local!
Great what-to-do instruction to start ranking a business in search engines quick and for a long time. I like additional PDF documents that complement lectures and perfectly replacing (not needed) quizzes. For "how-to" videos they would be fine for busy, non tech-savvy entrepreneurs (or serving all with intermediate level course) but for many the information will suffice well."

5 STAR Student Review: "Thank you Mark for the Course, it is a good point of start and I learned many things I never heard of :) looking forward for any additional lectures :)"

Real Education on how you can take control of your local search and improve your current search rank in ways you never imagined.

This course came from 3 years managing SEO for several companies, large and small, and seeing how these simple, FREE methods for getting found have had as much impact as hundreds of hours of content development and link building.

Content Overview

"Local SEO - How to Get Found Online for FREE" is designed for absolute newcomers to the world of SEO and internet marketing. It's perfect for business owners, entrepreneurs and salespeople just starting out and trying to get the attention of Google and the potential customers in their area.

You will go through lectures that include information delivered in slide show format where I'll tell you where to go, what to do and, most importantly, the Foundations of Local SEO that you'll need to succeed.

Once you complete this course and implement the techniques you learn, you will get your business found just like I did.. for several different brands, different businesses and diverse clients.

Who is the target audience?
  • Small business owners that have a physical location they need to have people find
  • Entrepreneurs just starting out that want to create an online presence
  • Businesses with no website that need an online presence
  • New businesses with NO budget for marketing online
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Curriculum For This Course
17 Lectures
Foundation Concepts - What You Need to Know to Get Started Getting Found Online
4 Lectures 09:45

This lecture will introduce you to the one of the fundamental ideas you need to start your online marketing efforts - keywords and phrases. You must understand these completely and review the attached Tip Sheet in order to get the most out of this course. This Foundation lecture and the ones that follow are the basis for all Local SEO and getting your business found!

Preview 04:20

This worksheet will help you determine what words and phrases you'll use to create your online presence.

Tip Sheet - Keywords and Phrases for Getting Found Online for Free
1 page

The second Foundation idea is based on the classic "elevator pitch" used by salespeople and business owners for decades. Watch this Lecture and learn how to develop an online version of the elevator pitch for use in every aspect of Local SEO and your efforts to be found by prospects and future customers.

Preview 05:25

The Elevator Pitch used to be just for meeting people in the real world. Go through this Tip Sheet to develop your online version - it's VITAL to implementing the steps in this course.

Tip Sheet - Elevator Pitch
2 pages
Getting on Google in One Step with Google My Business
2 Lectures 05:31

What's the one thing that you can do today to help your business be found in online searches? Google My Business! This lecture will show you why you must use this free service and what the results might be.

Preview 05:31

This is a must read. Entering the right information into Google My Business is key to getting found. This Tip Sheet is more than Tips, you need this information to create your profile.

Tip Sheet - Getting Google My Business RIGHT
1 page
Bing/Yahoo Network =100% of How 30% of Your Prospects will Find you - Be There
2 Lectures 04:19
Bing Places - Get Found by the Almost 30% of Searchers who Use Bing, Yahoo ++++

Tip Sheet - Bing Places for Business
1 page
YouTube WILL Help Get Your Website/Business Found - Learn How & How Easy it Is
3 Lectures 25:46

YouTube is my favorite SEO tool. It's easy to use, free to use, and provides more than one way to get found online AND content for your other web properties. Learn the why and how in this lecture.

YouTube - Great Local SEO and Content Building - Ideal for Getting Found Online

Setting up Your YouTube Channel for Getting Found Online

Tip Sheet - Secrets to Making YouTube Work for You
1 page
Reviews - How Yelp and Google Reviews will Get you Noticed for Free
2 Lectures 07:02

Both Yelp and Google+ are wonderful sources of SEO or "link juice" and will help you get found in more ways than you can imagine. By the time you're finished with this lecture you will understand why you need to utilize these tools and what you can expect as a result.

Yelp and Google Plus - How Customer Reviews Get You Found Online for Free

Tip Sheet - Using Yelp and Google Reviews
1 page
Facebook Pages as a Source for Search - Use FB for More than Just Posting
3 Lectures 20:47

Learn how setting up a Facebook Business Page can impact your business and what you need to know to do it correctly.

Using Facebook for Local SEO - A Great Way to Get Found by Your Prospects

This will take you step by step through setting up a Facebook Business page with SEO in mind. Remember, follow all the rules! Use your elevator pitch and read the Tip Sheet in the next lecture.

Setting Up Facebook for Business - A Video Guide

Tip Sheet - Facebook Business Page Tips for Success
1 page
Summary of What You Have Learned
1 Lecture 04:26
What You Know Now about Getting Found Online for Free
About the Instructor
Mark Stephenson
4.2 Average rating
53 Reviews
1,430 Students
3 Courses
Sales, Marketing and Small Business ENTHUSIAST

The Tagline for my profile says small business ENTHUSIAST for a reason - I love it! It took me decades of various roles in sales, marketing, territory management and developing my own small businesses to realize that it's business itself that motivates and inspires me. Thank you in advance for giving me the opportunity to reach into your life and your business and contribute to your success.

About Me:

After leaving University during my study of Philosophy (and Bar Tending) I started the only career that I was qualified for at the time - Sales! Over the 30 years since that first sales position my career has spanned truly diverse industries, sizes and types of businesses, and my skill set has expanded along with the times to include Sales Management and Compensation, E-Mail Marketing and Nurturing Programs, SEO and SEM, Video Marketing, Direct Sales, Business to Business, Business to Consumer. Those skills have been applied to several of my own entrepreneurial efforts, big Canadian Telecom manufacturers, small apparel decorating companies, car dealerships and a dozen other big and small businesses. I've run multiple blogs and social media properties, traditional marketing outlets, trade shows and developed successful marketing campaigns.

What does that mean to you? That I have spent my career learning, honing, perfecting skills that will help connect you and your business with your customers. Skills that can help you generate revenues. Skills that you can learn, and that will make a difference in your business right away.


Digital Marketing

Facebook Advertising

Google AdWords

Social Media Marketing

E-Mail and Online Marketing

Contact Management Systems

Sales Organizational Development and Planning