This course provides the student with several lectures that collectively when finished, provides them with a greater understanding of the strategies and techniques they can employ to improve the likelihood of their web or blog sites being found by search engines on the Internet.
This course covers the following topics:
At the end of this course, the student will have gained greater insights into the world of SEO, creating backlinks, building a stable and far reaching online business presence and in general, getting their sites found on the Internet. This knowledge gained should help the student to improve his or her business “online presence” so it can be found more easily by organic searches. This should lead to more sales or content consumption by potential customers.
This lecture introduces the topic of getting found on the Internet. It further discusses getting found and SEO in overview through the form of an analogy given by the author of this course, Dan Grijzenhout.
This lecture discusses the Google search engine in overview. It discusses how it works, and what it is looking for as it searches websites to see what sites are best to render for a person making a query for content through the engine. From a website development perspective, this lecture also discusses what your best strategies are to optimize your website design and components so as to give you the best possible chance of having your website show up to the user making the content query through Google.
For those not wanting to spend money to get traffic to their websites, this checklist that I have created for getting traffic to your website organically should be very useful to you. I have done all these things myself and my traffic has grown as a result. So take the time to go through this one...
Today, there are millions of pieces of content on the Internet and more being uploaded daily. Any query you make through the Google search engine can return 10's and even 100's of millions of search results. How then is it even possible to setup keywords that will bring you to page 1 or 2 in Google's search results? This video discusses this issue along with recommendations on things you can do to improve your rankings in the Google search engine when your keywords and keyword phrases are used by a consumer of content.
This lecture discusses the importance of registering and keeping current a "sitemap.xml" file of your website with Google. I then show you step by step how to get a sitemap.xml file created and how to get it registered within the Google system. If you want to see organic traffic to your website increase, you have to do this!
A very important SEO task for you to complete is to get your website webpages registered and indexed within the Google Search Engine database. If you want to have any shot at getting on the first page of Google user search results for your keyword phrases, this is something you need to get done. Watch this lecture to learn more about it's importance and also learn step by step how to get the job done.
This lecture discusses the value of and how to submit sitemaps and webpages to the Bing-yahoo search engines to improve your organic findability online.
This lecture discusses the use of analytical tools to help improve your online presence and SEO. A number of tools, how to use them and how they can benefit your business are discussed including YouTube Analytics, Google Analytics, Google Webmaster Tools, Google Console, Social Blade and Pingdom.
This lecture first asks the question "Is paying for traffic the right move for your business? It discusses this at some length giving you thoughts to ponder as you decide whether or not to spend money on website and blog site promotion. Then, the lecture moves on to discuss good options for you under the assumption that this is an important thing to do in your situation. The lecture is important to view for both reasons. One to help you decide on whether or not to do it, and secondly, if doing it, how to spend your money wisely.
At one time or another, almost everyone involved in advertising products and services online will use Google AdWords for pay per click advertising. One of the things Google will do to determine where and when your paid ads are placed - and even how much you will be charged for your ad is something called your "Quality Score" and this quality score has everything to do with Google SEO. Watch this video lecture to learn more.
This lecture poses the strategy of using keyword research and trends to define what your business will be as opposed to doing keyword research to improve the SEO of the business you have already or are planning to create. There are a number of entrepreneurs that take this approach for building their online businesses and they have been enormously successful. I drill down in this lecture to discuss what keyword searching is really about, how to do it, and what tools and websites there are out there that can help you to do a good job at this kind of research - both free and paid services/tools.
Download this .pdf file to get a checklist full of good ideas as to ways you can earn extra income on the Internet.
This lecture discusses a number of general strategies you should consider employing to protect your computer against both the threats of hacking and importation of viruses.
This 3 question quiz covers topics found in the Section One lectures you have just viewed. Good luck with the quiz
This lecture provides the viewer with a location where they can go to get notified of any coupon deals I currently have available. Just go to my Facebook business page at https://www.facebook.com/howtoguru.org/ and click on the "Get Course Coupons" button to get an e-mail link to my courses where the coupons are currently in effect. Thank you for your interest in my courses! Best wishes, - Dan Grijzenhout
About Dan Grijzenhout: For close to thirty years, Dan has been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. Dan has founded, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and now works at writing and building training programs to share his years of experience with others interested in online entrepreneurship.
Social Media Marketing, Content Creation and Authorship: During the past few years, Dan has focused nearly all his time and energy on designing and building online marketing systems and social media marketing platforms. In fact, Dan recently completed a two year project as the project manager and chief architect to build a marketing system used by several major airlines, travel agencies and Fortune Level manufacturing corporations. Dan has written, self-published and self-marketed five books now being sold through Amazon Kindle and Create Space; he has written and published over 40 published social media related training/learning articles, and has created over 100 training videos and knowledge enhancing video podcasts.
He has gained expertise in many online content creation tool-sets including the full suite of Adobe Creative tools and Adobe Dreamweaver for website development; video and audio editing software; 3rd party social media related website services and content creation partners; and most main-stream social communication platforms including Facebook and Facebook business pages, Pinterest, Twitter, Instagram, Google Plus, Reddit, Goodreads, Amazon Author Central, LinkedIn, Ezine Articles Publishing, Amazon-Kindle Book Publishing, Amazon Create Space and more. On these social media platforms, Dan has now amassed over 15,000 followers and subscribers and more are following him daily.