How to Get Found on the Internet

Strategies and Techniques for Getting Found - Including SEO, Networking, Backlink Creation and More
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  • Lectures 14
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

This course provides the student with several lectures that collectively when finished, provides them with a greater understanding of the strategies and techniques they can employ to improve the likelihood of their web or blog sites being found by search engines on the Internet.

This course covers the following topics:

  • What is SEO and how does it work
  • How do you optimize and improve your web or blog site so as to improve its chances of being found by search engines
  • How does one do keyword and keyword phrase analysis and what tools – paid and free – can help to get the job done?
  • How do the experts use keyword analysis to find new business niches that they can exploit to be financially successful? What tools and strategies do they employ to make a lot of money on the Internet?
  • How do you get your website “Righteous” with Google so they don’t penalize you in their organic search engine rankings
  • What sites can help me analyze and debug my web and blog sites so that I can maximize their loading speed potential and reduce or eliminate bounces to my web or blog site(s)
  • What analytical tools and websites are out there so that I can track various aspects of my web or blog site’s performance?
  • What strategies will best help me to generate steady organic traffic to my web or blog site?
  • If I want to pay for traffic to my web or blog site, where do I get the “Best bang for my buck?”

At the end of this course, the student will have gained greater insights into the world of SEO, creating backlinks, building a stable and far reaching online business presence and in general, getting their sites found on the Internet. This knowledge gained should help the student to improve his or her business “online presence” so it can be found more easily by organic searches. This should lead to more sales or content consumption by potential customers.

What are the requirements?

  • A basic understanding of website or blog site design would be useful
  • A basic understanding of how meta tags and descriptions are used to get your web pages and blog posts found on the Internet would be useful

What am I going to get from this course?

  • Better optimize their web and blog site webpages and other online artifacts for the Google search engine.
  • Learn how to use keyword searching and analysis to find profitable business niches for them to pursue online
  • Have the knowledge at hand to know what websites and what toolsets can help them do keyword and keyword phrase analysis - both paid and free
  • Know and be able to utilize online strategies that will help them get past the millions of search engine query results to actually be able to appear within the first few pages of a user keyword phrase search

What is the target audience?

  • If you are building and running an online website or blog site that could benefit from organic search engine results, this course would help you
  • If you want to understand how SEO works, then this course would be of benefit to you
  • If you have specific content that you want to highlight and show up in the results of a search engine query, then you can benefit from this course

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Understand the Many Aspects of SEO and Why It Truly is an Art-Form...
04:25

This lecture introduces the topic of getting found on the Internet. It further discusses getting found and SEO in overview through the form of an analogy given by the author of this course, Dan Grijzenhout.

04:44

This lecture discusses the Google search engine in overview. It discusses how it works, and what it is looking for as it searches websites to see what sites are best to render for a person making a query for content through the engine. From a website development perspective, this lecture also discusses what your best strategies are to optimize your website design and components so as to give you the best possible chance of having your website show up to the user making the content query through Google.

04:32

For those not wanting to spend money to get traffic to their websites, this checklist that I have created for getting traffic to your website organically should be very useful to you. I have done all these things myself and my traffic has grown as a result. So take the time to go through this one...

05:20

Today, there are millions of pieces of content on the Internet and more being uploaded daily. Any query you make through the Google search engine can return 10's and even 100's of millions of search results. How then is it even possible to setup keywords that will bring you to page 1 or 2 in Google's search results? This video discusses this issue along with recommendations on things you can do to improve your rankings in the Google search engine when your keywords and keyword phrases are used by a consumer of content.

06:02

This lecture discusses the importance of regularly using the "Google Console Tool" in order to keep your organic traffic number from the Google search engine vibrant. I go through a number of the common errors that people make when building and growing their websites that Google will catch and penalize you for in their search engine results if not fixed. Also discussed is Google's increased emphasis on building websites that are "Responsive Compliant" so they can be viewable on mobile devices, on how your site will get penalized for using javascript callouts and the Adobe Flash Player tool on both your website and mobile site. if you want to be receiving good organic traffic to your site - i.e., traffic you don't have to pay for - this lecture video is a must watch for you.

06:30

This lecture discusses the use of analytical tools to help improve your online presence and SEO. A number of tools, how to use them and how they can benefit your business are discussed including YouTube Analytics, Google Analytics, Google Webmaster Tools, Google Console, Social Blade and Pingdom.

06:56

This lecture first asks the question "Is paying for traffic the right move for your business? It discusses this at some length giving you thoughts to ponder as you decide whether or not to spend money on website and blog site promotion. Then, the lecture moves on to discuss good options for you under the assumption that this is an important thing to do in your situation. The lecture is important to view for both reasons. One to help you decide on whether or not to do it, and secondly, if doing it, how to spend your money wisely.

04:36
Publishing articles that you write online can have several benefits to you. First, it gains you recognition and exposure as a writer. Then, as your articles get distributed and posted by news and other agencies online, it gets you back links to your web and/or blog site. As people read your articles, they may even contact you to do some contract work for them as well. Lastly and not to be forgotten, you can use your written articles as a springboard to writing a book or E-book. This gives you even more back links, further improves your credibility as an author and provides you with another revenue source online.
07:59

This lecture poses the strategy of using keyword research and trends to define what your business will be as opposed to doing keyword research to improve the SEO of the business you have already or are planning to create. There are a number of entrepreneurs that take this approach for building their online businesses and they have been enormously successful. I drill down in this lecture to discuss what keyword searching is really about, how to do it, and what tools and websites there are out there that can help you to do a good job at this kind of research - both free and paid services/tools.

2 pages

Download this .pdf file to get a checklist full of good ideas as to ways you can earn extra income on the Internet.

5 pages
This is a downloadable list of websites that contain content, tools, support, and locations for you to upload your content. Collectively, you will find them to be useful sites to know about as you build your business online.
06:53

This lecture discusses a number of general strategies you should consider employing to protect your computer against both the threats of hacking and importation of viruses.

3 questions

This 3 question quiz covers topics found in the Section One lectures you have just viewed. Good luck with the quiz

Congratulations
01:09
Section 2: Bonus Content
01:16

This lecture provides the viewer with a location where they can go to get notified of any coupon deals I currently have available. Just go to my Facebook business page at https://www.facebook.com/howtoguru.org/ and click on the "Get Course Coupons" button to get an e-mail link to my courses where the coupons are currently in effect. Thank you for your interest in my courses! Best wishes, - Dan Grijzenhout


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Instructor Biography

Dan Grijzenhout, 35+ Years of Consulting and Entrepreneurial Expertise!

About Dan Grijzenhout: For close to thirty years, Dan has been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. Dan has founded, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and now works at writing and building training programs to share his years of experience with others interested in online entrepreneurship.

Social Media Marketing, Content Creation and Authorship: During the past few years, Dan has focused nearly all his time and energy on designing and building online marketing systems and social media marketing platforms. In fact, Dan recently completed a two year project as the project manager and chief architect to build a marketing system used by several major airlines, travel agencies and Fortune Level manufacturing corporations. Dan has written, self-published and self-marketed five books now being sold through Amazon Kindle and Create Space; he has written and published over 40 published social media related training/learning articles, and has created over 100 training videos and knowledge enhancing video podcasts.

He has gained expertise in many online content creation tool-sets including the full suite of Adobe Creative tools and Adobe Dreamweaver for website development; video and audio editing software; 3rd party social media related website services and content creation partners; and most main-stream social communication platforms including Facebook and Facebook business pages, Pinterest, Twitter, Instagram, Google Plus, Reddit, Goodreads, Amazon Author Central, LinkedIn, Ezine Articles Publishing, Amazon-Kindle Book Publishing, Amazon Create Space and more. On these social media platforms, Dan has now amassed over 15,000 followers and subscribers and more are following him daily.

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