Effective Small Business Marketing

Learn How to Double Or Triple Your Customers in The Next 60 - 90 Days.

Created byWilliam U. Peña, MBA

Last updated 12/2023

English

English [Auto],

What you'll learn

The 3 keys that will determine the success of any marketing effort you make.
The #1 thing, that if you do this, you will never have to worry about getting customers - ever again...
How to identify the "Optimal" marketing strategy for your industry, that is currently bringing millions of dollars to your competitors...
How to craft a simple marketing message that will compel people to take action right away, and seek you out.
How to consistently attract your ideal client, and keep them buying from you year after year.
The key to making your marketing efforts more and more effective and profitable month after month.
The 6 marketing boosters that will double or triple the amount of customers you get - and money you make.
How to automate your marketing so that customers come to you, a lot more than you go chase after them.

Course content

4 sections • 17 lectures • 1h 14m total length

Introduction - Marketing Effectiveness Comes From Being Customer-Centered4:56
Marketing effectiveness comes from a customer-centered approach that meets needs and emphasizes value over price. Customer-centered firms become indispensable, anticipating needs and differentiating beyond price to achieve long-term profitability.
What does a customer centered organization look like?3:03
Transform your business into a customer centered organization by aligning marketing, sales, operations, finance, and leadership around the needs of the customer, delivering personalized service and timely, effective problem resolution.
How to Become to a Customer Centered Organization3:22
Develop a customer centered organization by moving from product-centric to customer experience and value around an ideal customer, embracing the inverted triangle that serves the customer.

The Ultimate Key to Marketing6:10
Align marketing with a customer-centered approach that meets current and potential needs, turning satisfied customers into repeat buyers through trusted value, convenience, and cross-selling.
The Value of your Customer Base7:23
Calculate your customer base value as the number of customers times annual service value times lifetime with you. Boost this value through repurchases, upsells, cross-sells, referrals, memberships, and relationship marketing.
Attracting New Customers5:12
Attract new customers by leading tribes with deep buying needs, weighing consequences and rewards, and aligning your product to meet those needs through your marketing.

7 Keys to Supercharge Your Marketing - Market Research6:56
Master market research to define your ideal customer, address their needs and wants for rapid 30-day results, then outpace competitors with win-win collaborations and become indispensable one-stop broker of strength.
Marketing Budget3:48
Treat your marketing budget as an investment, scaling volume and consistency to achieve greater returns. Outsource to marketing experts to maximize reach and drive measurable results.
Marketing Goals and Key Action Steps4:15
Set measurable marketing goals by turning monthly revenue targets into required leads, appointments, and sales, then implement daily action steps and track progress with a daily scorecard.
Tracking and Reporting3:08
Track and report marketing results to determine campaign effectiveness, apply the 80/20 rule to identify the top 20 percent sources, and scale the winning channels.
Volume and Consistency5:30
Leverage volume and consistency through daily marketing routines, automate and track progress, outsource to passionate experts, and enlist customers, fans, vendors, partners, and centers of influence as active promoters.

Maximizing Your Marketing Tactics - Referrals3:35
Proactively ask for referrals from customers, professionals, and vendors to achieve short-term results, then consistently reward and nurture high-value referral sources for ongoing growth.
Networking and Cold Calling3:40
Evaluate networking groups to connect with centers of influence tied to your target market. Always ask for referrals, add value, and pursue direct marketing for qualified leads.
Event Marketing - Workshops/Seminars3:54
Grow your event impact by building a large permission-based email list and delivering value through compelling invitations, high-value workshops, and an irresistible offer that leads to appointments or sales.
Marketing With a Net Instead of a Fishing Pole6:45
Redesign your website to convert visitors into prospects and paying customers by applying the five Cs: customer-centered messaging, captivating headlines, valuable content, concrete offers, and calls to action.
Conclusion and Challenge2:55
Build marketing that serves current and old customers, align offerings to their deep needs, and lead defined tribes, using market research, goals, and action plans to maximize profits.
Bonus Lecture: The Key to Reaching Your Financial Goals!0:24

Requirements

Only requirement is to pick 1 key action to put to practice per class.
Download and review notes at your convenience.

Description

How would you like to never have to worry about getting new customers in your business ever again?

Some people don't think its possible...

But successful business people are doing it right now...

Everyone else, though, are struggling just to get 1 or 2 people to say yes to buy their product or service - and it takes them 3, 4, even 6 months to do it!

This class will teach you the exact step-by-step system that you need to follow - in order to get you to a place where you can get customers any time and anywhere.

Once there, you'll never have to worry about getting new customers ever again...

Imagine this...

Imagine if you were able to consistently get 5 - 10 new customers every month, what would that mean to you?

I mean, if you do the math, 5 - 10 new customers a month - translates into 50 - 100 new customers a year!

How much money will that bring you?

What could you do with your business if you were able to do that?

If you're like me, to have a skill like that means that you could grow your businesses and create multiple streams of income for yourself...

...You could reach a 6, 7 or 8 figure income within the next 5 years, and just keep growing...

So are you ready to learn what it takes to get 10 new customers within the next 30 days?

Here's what you will learn in this class:

The 3 keys that will determine the success of any marketing effort you make.
The #1 thing, that if you do this, you will never have to worry about getting customers - ever again...
How to identify the "Optimal" marketing strategy for your industry, that is currently bringing millions of dollars to your competitors...
How to craft a simple marketing message that will compel people to take action right away, and seek you out.
How to consistently attract your ideal client, and keep them buying from you year after year.
The key to making your marketing efforts more and more effective and profitable month after month.
The 6 marketing boosters that will double or triple the amount of customers you get - and money you make.
How to automate your marketing so that customers come to you, a lot more than you go chase after them.
And much, much more...

What are you and your business financially capable of? Sign up for this course and find out!

Who this course is for:

entrepreneurs
small business owners
Anyone that wants to get a crash course on effective marketing

Effective Small Business Marketing

What you'll learn

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Course content

Customer Centered Marketing3 lectures • 11min

The Ultimate Key to Marketing3 lectures • 19min

Keys to Supercharging Your Marketing5 lectures • 24min

Maximizing Your Marketing Efforts6 lectures • 21min

Requirements

Description

Who this course is for: