How to Fix Common Branding Mistakes, for Graphic Designers
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How to Fix Common Branding Mistakes, for Graphic Designers

How to Fix Your Mistakes and Gain Client Buy-In for Branding
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
19 students enrolled
Last updated 10/2016
English
Current price: $10 Original price: $35 Discount: 71% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify major branding mistakes that limit earning potential
  • Fix errors in thinking and mindset that limit opportunities with clients
  • Understand how to use branding as a springboard to high level design work
  • Talk about branding in a "non-salesy" way
  • Engage clients and gain their support
View Curriculum
Requirements
  • You should already be working with clients and designing logos and marketing materials.
Description

In this course, we will be discussing the three most common mistakes designers make with branding that sabotage your work before you even get started. We’ll show you how to think about branding and present it to clients on a broader business level, so you’ll gain their enthusiastic support and understanding of its value.  We will also be discussing how to talk about and sell branding in a non-salesy manner. Taking this course will show you how charge what your branding work is really worth so you will never give away your strategy work (as a cost of doing business) again.

This course is structured in 9 sections, covering the most common branding mistakes and how to fix them. You will be able to complete this course in under two hours. 

Who is the target audience?
  • This course is for graphic design firm owners and solo designers who are interested in raising your profile with clients so you can charge what your design work is worth. This course is probably not for you if you are not a graphic designer, or you don't have the opportunity to work directly with clients.
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Curriculum For This Course
9 Lectures
01:27:07
+
Common Mistakes Designers Make with Branding
9 Lectures 01:27:07

Introduction to the purpose of this course, and the three most common mistakes designers make with branding.

Preview 01:44

In this section, we’re going to talk about Mistake #1: Underestimating the Potential of Branding, and the three ways you may be making this mistake — these are things you may be doing already. And if you are, you could be leaving serious money on the table for your business.

Preview 13:55

In order to stop making Mistake #1: Underestimating the Potential of Branding, we need to expand our thinking and take several steps in new directions. This video will review the mindset shifts and actions you need to take.

Section 3 How to Fix Mistake #1, and What You Should Be Doing Instead
12:10

In this section, we'll talk about Mistake #2, Thinking Branding is a Design Solution, and how, if you're doing making this mistake, you're not adding the powerful and profitable non-design functions clients want, need, and will pay for.

Section 4 Mistake #2: Thinking Branding is a Design Solution
16:31

In order to stop making Mistake #2: Thinking Branding is a Design Solution, we need to focus on strategy first. This video will show you how to stop relying soley on design.

Section 5 How to Fix Mistake #2, and What You Should Be Doing Instead
09:26

In this section, we'll talk about Mistake #3, Assuming Branding is Too Complicated, which is all about your confidence and mindset. In this video, we'll point out some elements you may have overlooked to show how you are ready to take on this challenge.

Section 6 Mistake #3: Assuming Branding is Too Complicated
15:38

In order to stop making Mistake #3: Assuming Branding is Too Complicated, there are three things you need to remember, and then act on. That's what we'll be reviewing in this video.

Section 7: How to Fix Mistake #3, and What You Should Be Doing Instead
06:15

This is a bonus section. Now that you know about the Three Common Mistakes Designers Make with Branding, and you know how to fix them, we wanted to help you get more branding opportunities. In this video we'll discuss how to get started talking about branding and presenting it to clients on a broader business level.

Section 8: How to Talk About and Sell Branding
08:59

You're now familiar with the three common branding mistakes, and you have our tips for how to talk about and sell branding. This video is a quick overview of the benefits of strategic branding, for both you and your clients.

Section 9: The Benefits of Branding
02:29
About the Instructor
Marcia Hoeck
4.0 Average rating
2 Reviews
19 Students
1 Course
Business Coach and Branding Expert

For over 25 years, as owner of Hoeck Associates, Inc., a leading marketing communications firm in Toledo, Ohio, with offices in Michigan and Arizona, Marcia Hoeck lived what she now teaches. Like many design firm owners, Marcia found the business aspects of her work daunting. Out of necessity and survival, she developed simple methods to take the complexity out of the way her business ran. The results: a terrific team of people who stayed long term (8, 14, 20, and even 22 years), profitable long-term clients who came back year after year, a very manageable lighter-than-average workload, and a business with great flexibility.

After selling the assets of her business in 2009, Marcia turned her attention to helping make business easy for other creative business owners through coaching and consulting. She often speaks in person and on teleclasses and webinars about business building for creatives, and offers private and group business coaching and live training events. Many creative business owners appreciate her practical yet softer, gentler approach to building authentic confidence in business.

The in-the-trenches branding experience Marcia gained over her many years of working with Fortune 1000 companies to small businesses is the basis of her branding strategy. Using her same approach of simplifying complex information into do-able processes that work, Marcia documented her branding methods and packaged them for her own team. These strategies, together with Ed Roach’s insights and methods, eventually became the Brand Academy Process that Marcia and Ed offer today.

Marcia has spoken live at HOW Conference and HOW Creative Freelancer Conference, has produced numerous webinars for HOW and Graphic Artists Guild, and has had her articles published in HOW Magazine, HOW’s Parse blog, and Copyblogger, one of the 10 Top Marketing Blogs.

Marcia shares her home with an amazing bichon, Amazing Grace, and a miniature long-haired dachshund, Liesl Diesel Weasel Bezo, who needs a long name. In the fourth grade, Marcia was Hula Hoop Queen of the whole block.

Where you’ve seen us before:

HOW Magazine • HOW Design Live • HOW’s Parse Blog • MyDesignShop • Creative Freelancer Conference • Graphic Artists Guild • Copyblogger • PROFIT Magazine • Small Business Branding • Small Biz Club • CBS Radio Washington • Debossified • CBC Radio • iTunes • The A Channel • America’s Best Christian Radio & Music Industry • Canadian Press • CNN • Luxury Daily Magazine • The Globe and Mail • Inc • HP Corporate Newsletter • StartupNation • Webalue • BizX Magazine

Ed Roach
4.0 Average rating
2 Reviews
19 Students
1 Course
Branding Expert

Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition for more than 25 years. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” This branding process effectively focuses a company’s brand, delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.

Ed has international experience as a speaker and a branding expert, such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He also speaks internationally.

Ed has been interviewed in all media regarding branding small businesses, most recently on CBC Radio and The A Channel, in “America’s Best” magazine and the “Christian Radio & Music Industry” trade magazine, Canadian Press, CNN, Luxury Daily Magazine, China Daily USA and The Globe and Mail. Ed’s opinion has appeared in Inc, HP’s corporate newsletter, startupnation, Webalue, SmallBizClub, SmallBusinessBranding and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide.

Ed participated in the ProctorGallagher MATRIXX program as part of a panel of dynamic experts from all over the continent.

Where you’ve seen us before:

HOW Magazine • HOW Design Live • HOW’s Parse Blog • MyDesignShop • Creative Freelancer Conference • Graphic Artists Guild • Copyblogger • PROFIT Magazine • Small Business Branding • Small Biz Club • CBS Radio Washington • Debossified • CBC Radio • iTunes • The A Channel • America’s Best Christian Radio & Music Industry • Canadian Press • CNN • Luxury Daily Magazine • The Globe and Mail • Inc • HP Corporate Newsletter • StartupNation • Webalue • BizX Magazine