Target Audience Training: Identify Your Ideal Customer
4.2 (49 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Target Audience Training: Identify Your Ideal Customer

You don’t need to waste money anymore by promoting to the wrong audience!
4.2 (49 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,313 students enrolled
Last updated 7/2015
English
Current price: $10 Original price: $200 Discount: 95% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • In this course you will learn how to identify your ideal customer in less than 30 minutes using 100% free tools
  • Discover how to utilize data to create a customer avatar
  • Learn how knowing your ideal audience will allow you to set up target traffic campaigns, craft better content, save time and money and ultimately increase sales and conversions
View Curriculum
Requirements
  • An Internet connected computer
  • We're going to use free tools in the course, everything will be covered in the course
Description

Do you want to know what 99% of companies, entrepreneurs and marketers are missing out on?

It's the correct answer to the following question: who is my target audience?

The secret of finding the correct answer is to work with data. Stop guessing and be data-driven by using statistically significant information! We have recorded nine step-by-step videos that will walk you through the entire process of identifying who your ideal customer is. You will discover a simple strategy that will allow you to identify your ideal customer in less than 30 minutes using 100% free tools!

If you want to drive real targeted traffic to your website, craft better content and save lots of time & money, then this training is perfect for you.

Who is the target audience?
  • Marketers and businesses of all sizes
  • Students in the process of establishing their first business
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Curriculum For This Course
12 Lectures
01:02:51
+
Getting Started
1 Lecture 01:05

In this video, I will explain the benefits of having this course.

Preview 01:05
+
Target Audience Training
11 Lectures 47:38

Welcome to our Target Audience Training! In this lecture you'll discover how your business will benefit from knowing your ideal client.

Preview 01:41

In this video you will learn, why knowing your ideal client matters. Are you ready? Let's go!

Preview 01:45

What's the demographic data that matters most for your business? You'll find an answer to that question in this video.

Preview 01:31

Quantcast is one of our favorite tools. You'll discover how to use it for the research process.

Preview 05:57

Ready for part two? Get ready for more data!

Quantcast II
09:17

Do you want to gather more relevant information? Cool, because Similarweb & Alexa are another two powerful weapons.

Similarweb & Alexa
07:53

Do you want to have access to the data Facebook gathers on a daily basis? Awesome, because Facebook Audience Insights is the route to go.

Our Secret Weapon: Facebook Audience Insights
13:01

Here's an example of what a typical research sheet should look like.

Simple Research Sheet
05:22

Congratulations, you made it to the end of this course! Now it's time to take action and find your ideal client.

Conclusion
00:45

Target Audience Battle Plan: How To Define Your Ideal Client
14 pages

BONUS CONTENT: Customer Avatar Document
00:26
About the Instructor
Sandor Kiss
4.2 Average rating
7,936 Reviews
129,736 Students
71 Courses
Teaching 120,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

Patrick Dermak
4.2 Average rating
4,753 Reviews
94,600 Students
39 Courses
Entrepreneur, Performance Marketer & Coach


I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.

Best,

Patrick