How to find your business niche
4.5 (30 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to find your business niche

Find your business differentiation and unique value proposition by correctly choosing a business niche
4.5 (30 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,210 students enrolled
Created by Alex Genadinik
Last updated 3/2017
Curiosity Sale
Current price: $10 Original price: $75 Discount: 87% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 1 Article
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Find a business niche
  • Think intelligently about how to find their business niche
  • Brainstorm business ideas more effectively
  • Be able to gather better feedback on your business ideas and niche
View Curriculum
  • Please have enough English skills to follow the course. There are no subtitles in the course
  • Please be open to the ideas in the course

This course will give you the path to finding the best business niche for your business.

If you have not started your business because you don't yet have a great business idea, or have not chosen a business niche, this course was made specifically for you.

After seeing MANY people not start their business because they were struggling with finding a correct niche for their business, I have put together this course to help you get over this challenge, and help you to finally start your business!

This course is relatively short, and should take you less than an hour to complete. But after that hour you should understand how to structure your thinking to allow you to choose a correct business niche that is right for you!

What kinds of businesses you can start using this business niche course?

With the strategies in this business niche course, you can start a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

Here is a list of potential online businesses you can plan and start using this business niche course: blogging, affiliate marketing, elearning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge. 


The course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed.

Who is the target audience?
  • This course is for people who are struggling to start their business
  • This course is for first-time entrepreneurs
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Curriculum For This Course
27 Lectures
Course introduction
1 Lecture 02:48

Introduction to the course on how to find your business niche. Many first time entrepreneurs struggle with discovering the exact niche they should get into, and this online course is meant to help clear up a number of confusion points and help to structure the entrepreneur's thinking and help them find what might be the right niche for them. In my business coaching, I help many entrepreneurs, and one of the issues that comes up most frequently is how to discover the right business niche for the individual entrepreneur to leverage their skills, strengths, passions and interests. In this course, I cover many of the topics that I talk about with new entrepreneurs.

Preview 02:48
Nw section: checklist for choosing a niche
10 Lectures 21:14

How to choose a niche method 2

How to choose a niche method 3

How to choose a niche method 4

How to choose a niche method 5

How to choose a niche method 6

How to choose a niche method 7

How to choose a niche method 8

How to choose a niche method 9
More Niche Advice
5 Lectures 29:40

I am a big advocate of looking within yourself and your background in order to discover the ideal business niche for you. But some people like to get inspired by the outside world. For that reason, in this tutorial I give tips and strategies for how to discover business areas that might be good to get into by observing everything around you, and helping you have more potential business ideas and niches that you can get into.

How to get additional niche ideas

This part of the course gives you additional things to consider when trying to discover the best business niche that is right for you.

More thoughts on finding a niche

The mistake I made when choosing the niche for my first business

In this part of the online course, you will learn specific strategies for affiliate marketers, and how affiliates should approach choosing the business niche they should work in. In affiliate marketing, the topic of choosing the right business area to focus on is a big one because there are many nuances to consider. Many people choose the wrong niche, and then pay for it because that business area is either too cluttered and competitive, or isn't lucrative enough for them to make a good income, or is something that they don't actually care about enough to work on full time and be passionate about. So this part of the course focuses how to choose a business niche for affiliate marketing.

Thoughts about finding a niche for affiliates

In this part of the online course I talk about a very common topic when starting a business, and that is how to brainstorm business ideas. Many people get new business ideas on a relatively frequent basis, but not everyone is able to figure out a good strategy for their ideas or understand where the weaknesses in the strategy might be. This is why it is always good to brainstorm your ideas with others. Of course, if the other person is also a relative beginner, it is easy to get lost and go off track. So in this tutorial I explain one strategy that I like to use to brainstorm my own business ideas, and for you to better discover your business niche.

How to get business ideas and how to brainstorm them
Actionable steps you can take
5 Lectures 21:09

In this part of the course I talk about the importance of having real conversations with different people to get feedback on your business ideas and your niche. You should talk to many different kinds of people like industry professionals, peer entrepreneurs, your friends and family, and potential customers who represent the kind of people you will potentially be trying to sell to in the future if you do start your company. This way you will get many different types of perspectives.

How to get feedback on your business ideas PLUS EXERCISE

How to tell if an idea is good & cheap market validation of business ideas

In this part of the course you will learn about the importance of looking deeper inside yourself to gain an understanding of what you would have more of an affinity towards, and what niche you naturally gravitate towards in your day to day life, or even your daydreams. There is usually something that you probably have more of a natural attraction to than other things, and that is a good place to focus on when trying to discover your business niche.

Determining what you naturally gravitate towards

In this part of the course on how to find your business niche, you learn how to use social media and Facebook groups and online networking to find industry experts in your niche, and get their advice and mentoring. When you are looking for your business niche, it is very important to get expert feedback. It isn't always easy to get expert feedback, but in this part of the course, I explain how to easily get plenty of feedback from your business peers and industry experts.

Preview 04:38

Extra tip: a great strategy to increase your productivity
PDFs from the lectures on choosing your business niche
3 Lectures 00:00
9 ways to choose a business niche
10 pages

What you gravitate towards
3 pages

Have real conversations to get feedback
3 pages
Learn from my own mistakes choosing a business niche and early failures
1 Lecture 06:47
NEW! My first business failure: the show search engine business
Conclusion and next steps
2 Lectures 10:14
Your opinion matters to me. I want to make sure you love the course

Discounts to additional business and marketing courses that you might find useful after you decide on what business area you will focus on. You will find discounts to online courses for how to create your own website, promote it, get traffic, make money, and much more.

About the Instructor
Alex Genadinik
4.4 Average rating
3,795 Reviews
91,982 Students
108 Courses
Love helping you succeed: 90,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 90,000+ students by whom I am humbled and who I try to help any way I can!