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How to Find the Right Niche Markets Online for Your Business

Learn the "Insider-secrets" on how to find a niche market & products to sell through your own online store :)
3.7 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
105 students enrolled
Created by Mark Mathis
Last updated 7/2014
$10 $25 60% off
19 hours left at this price!
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn how to find a fun & profitable niche market
Learn how to evaluate, analyze, & select potential market opportunities
View Curriculum
  • Internet Access
  • Computer
  • Email Account
  • Basic Computer / Internet Knowledge

If you are looking for a simple, easy-to-learn & and highly-profitable online business, then starting a niche eCommerce store is EXACTLY what you've been looking for.

Over the last 10 years, I (myself) have literally started HUNDREDS of small online stores, each selling "hard-to-find" physical products to "easy-to-find" people, who are desperate to get access to these unique products that they just can't get in their local area.

Without a doubt, the #1 Most Important Skill that you need to be successful in this business is to be able to select a PROFITABLE Niche Market, and thats what you'll learn in this course.

Here's what we'll cover:

- Getting Started - I'll give you an in-depth overview of what you can expect in the niche eCommerce business, and how I PERSONALLY go about selecting profitable niche markets for our own stores.

- My "Private" Research Tools - Most of the websites and online tools that I, personally, use to find my most profitable niche markets are well-known, however you've never seen them used in this way. 100% Guaranteed.

- Niche Grader Access - I'll give you private access to an internal "Niche Calculator" tool that will tell you, in 20 seconds or less, if you have a good niche market or not :)

- and much, much more...

If you're at all interested in starting your own 100% honest & ethical online business to support your family from home, then you owe it to yourself to take this course.

Just like you, I have invested thousands of dollars and many years of my time in gaining the skills, coaching, and education that has made my eCommerce companies so very successful.

The fastest and best way that I've found to be successful in ANY business is to learn from others who are already where you want to be.

I am that person, and I can help you every step of the way.

Take that first important step, and invest in yourself! Enroll today.

Are you ready? Let's do it!

Who is the target audience?
  • Anyone with basic computer and internet skills who is looking for a honest way to support their family selling from their own online store
  • Smart, driven, & Action oriented people looking to build a profitable online business
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 01:10:15
Getting Started with Your Niche Research
2 Lectures 07:01

Welcome to the "How to Find the BEST & Most PROFITABLE Niche Markets Online" course! You've made a very smart decision, and I know that you're going to love the "insider-information" that I'm about to share in this in-depth training course.

The videos that you're about to watch are what I, personally, use to build dozens of highly-profitable niche eCommerce sites over the last 5 years, in some of the most wierd product niches that you can imagine.

So with that, lets go!

Preview 05:18

In this extremely popular section of the training, you'll learn an overview of what this Niche Selection module is going to cover.

The information, resources, and techniques that you'll learn in this section will show you how to find good niche markets, how to analyze and evaluate these markets like a pro, and how to decide which niches are worth exploring further.

Preview 01:43
Creative Ways to Find Hot Niche Markets
5 Lectures 23:26

In this section of the training, you'll learn about an awesome niche research tool called Hotlister.

This is a free website that tells you what listings and products are the most popular and most watched on eBay.

You can drill down by categories or by keywords, and it allows you to see alot of additional information about the sellers / products that are already selling.

Links referenced in this video:

Preview 07:56

In this section of the training, you'll learn about how to do niche product research using the "little-known" Advanced Search feature on eBay.

The beauty of this tool is that it tells you EXACTLY which products sold, what price they sold at, and how popular a product it was.

You can drill down by categories or by keywords, and it allows you to see alot of additional information about the sellers / products that are already selling.

Links referenced in this video:

Niche Research - Ebay

In this section of the training, you'll learn about how to take advantage of the millions of dollars in retail research and testing that the Internet giant,, has already done for you.

The "Best Sellers" section is not advertised well on the site, however holds a HUGE repository of data on exactly what SPECIFIC products (and categories) have been tested and sell best.

Links referenced in this video:

Niche Research - Amazon

In this section of the training, you'll learn about the Etsy marketplace for handmade goods, and how you can tap into an awesome free resource called to reverse engineer exactly what types of products / niche markets are active and have tons of buying traffic.

This is one of our favorite methods currently for finding suppliers for some of our new stores, and I recommend your taking a good look at the opportunities to sell YOUR own products on the platform.

Links referenced in this video:

Niche Research - Etsy

In this section of the training, you'll learn about how you can reverse-engineer profitable niche markets by looking at the client portfolios of eCommerce / shopping cart design firms.

The beauty of this technique is that you can quickly get niche market ideas and find product suppliers, by doing some simple web research.

In addition, you can assume that anyone who has a custom web design developed for $5-$10k has already TESTED that particular market and they are making sales every single day.

Links referenced in this video:

Niche Research - Shopping Cart Designer Portfolios
Niche Evaluation & Analysis
4 Lectures 35:02

In this section of the training, you'll learn about how to use Google's own search data to determine the search volume of one or thousands of keywords for your niche market.

The Google Keyword Planner replaced the free Google keyword tool that was used for many years by eCommerce/SEO pros to determine which specific keywords were most valuable (i.e. most searched) on

You'll learn how to navigate the sometimes confusing backend of the tool, what specific tweaks to make to get the results you want, and how to save your keyword set for later use.

Links referenced in this video:

How to Do Proper Keyword Research

In this section of the training, you'll learn the invaluable step-by-step process that you can use to determine the viability of ANY niche market.

You'll also learn about the "little-known" process for validating / in-validating any market, and how to compare markets, logically, to make sure that it meets your criteria for success.

How to Evaluate Niche Markets Like a Pro

You can use this special online tool that we created to help you evaluate each of your niche markets Use it as many times as you need.

Access the tool by going to

Use the Awesome NicheGrader Tool to Evaluate Your Niche

In this section of the training, you'll learn about several of the leading competitive research websites. All of which have limited free offerings and premium, paid versions of their service.

These type websites allow you to see real-life demographic and traffic data about your competitors' websites, and are the #1 BEST resources for finding the exact criteria to use in your pay-per-click marketing to target your ideal customers.

Links referenced in this video:

Competitive Research Tools of the Pros
Wrapping it Up
1 Lecture 04:46

In this section of the training, we'll bring everything together and give you a simple, step-by-step action plan that you can use to put together your final, prioritized group of niche markets to consider in the next module.

Links referenced in this video:

Final Action Steps
About the Instructor
3.7 Average rating
12 Reviews
105 Students
2 Courses
eCommerce Expert

Mark Mathis is the CEO & Founder of eCommerce Site Owners, which is the #1 Rated Niche eCommerce Training & Group Coaching Program for serious people looking to start a fun & profitable eCommerce business.

Mark has over 18 years of in-depth experience in starting, running, & selling unique online stores and businesses in over 200 unique niche markets, and has worked with large Fortune 500 companies like Chevron, Duke Energy, Halliburton, and many more.

Mark currently lives in Baton Rouge, Louisiana with his wife and three sons, and loves basketball, baseball, guitars, & anything outdoors.

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