How To Analyze Your Niche Market

Discover a data-driven approach to get a better understanding of your market environment.
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  • Lectures 18
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

Your competitors are the best case study in the world. If you want to grow your business, you need to learn from their strengths & weaknesses.

At least that’s what the most successful and fastest-growing businesses do: they study their competition.

Learn How to Take the Best Seat in The House & Discover A Simple Way To Analyze Your Competitors

  • Simple strategy to identify your competitors in less than 5 minutes
  • Analyze your competition like a business analyst & consultant
  • Perform strategy audits


Contents & Overview

This course will reveal to you a proven & tested way to research your competition like a professional marketing consultant.

After giving you a brief introduction to our simple & intuitive research process, we’ll cover how to research your competitors.

These lessons include how to set up an Excel spreadsheet to have all your data in your place, three ways to identify your competitors and how to use the No. #1 competitive research tool for free.

Next, we’ll cover how to create four different types of audits: general audit, content audit, social media audit & email marketing audit.

We also included templates that will help you understand the content, social media & growth strategy of your competitors with ease.

By the time you complete this training, you’ll be able to research your competitors like a professional and be able to take the necessary steps to massively grow your business!

What are the requirements?

  • A computer with Internet connection
  • Following the step-by-step instructions of this training

What am I going to get from this course?

  • How to analyze your competitors and grow your business
  • Step-by-step instructions to find your competitors in less than 5 minutes
  • How to use the #1 competitive analysis tool for free
  • Quick & easy way to determine site traffic with SimilarWeb
  • Why you have to perform content, website, social media & email marketing audits
  • Templates & Swipe Files
  • … and much more!

What is the target audience?

  • Businesses of all size
  • Intermediate & advanced marketers
  • Students who want to analyze their competition and grow their business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Foundation Series
01:03

Welcome to our brand new training! In this course, you’ll discover how to analyze your competitors, learn from them and take your business to the next level!

00:48

In this lesson, you’ll discover the foundation of our simple & intuitive two-step process.

Section 2: How To Research Your Competitors
00:51

Welcome to the Section No. #2! In the following videos, you’ll discover how to research your competitors like a professional marketing agency.

02:12

In this lesson, I’ll show you how to set up a simple Excel spreadsheet to have all your competitors’ data in one place.

03:06

Next, we’ll cover three easy ways to identify all successful businesses in your niche market. Ready? Let’s go!

04:21

In this video, you’ll discover how to use the No. #1 competitive research tool, called SEMrush.

01:27

I’ve got a little surprise for you! How about using SEMrush for free?

03:19

Next, we’ll have to find out how much traffic your competitors’ websites receive. A tool called ‘SimilarWeb’ will help you.

05:49

We won’t analyze all your competitors, but only the biggest players in your market. Here’s how to determine the most successful ones!

Section 3: How To Analyze Your Competitors
01:09

Welcome to Section No. #3! Are you ready to analyze your competition? Here’s how it works!

06:17

Let’s start with a general audit. Here’s how it works!

Article

Feel free to download my General Audit template to analyze your competitors.

05:12

Next, we want to reverse-engineer the content strategy of our competition by performing a Content Audit.

Article

Feel free to download my Content Audit template to analyze your competitors.

06:58

Now it’s time to take a closer look at the social media strategy of our big players. Ready? Let’s go!

Article

Feel free to download my Social Media Audit template to analyze your competitors’ social media strategy!

02:20

Last but not least, we’ll perform an email marketing audit. Here’s how it works!

00:35

Congratulations, you made it until the end of this training! Thanks for being our student! Now it’s important that you don’t sit on what you just learned, so take action today!

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Instructor Biography

Sandor Kiss, Teaching 99,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

Instructor Biography

Patrick Dermak, Entrepreneur, Performance Marketer & Coach


I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.

Best,

Patrick

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