How to DRAFT a Business Plan?

Simple method to draft a plan in less than 2 hours.
28 reviews
  • Laurent Timmermans Management Consultant

    Laurent Timmermans

    Laurent is the founder and Managing Director of ATHENASIA working with Business planning, Performance Management and Management Training.

    Graduated from the University of Louvain la Neuve (Belgium) in which he earned a Master of Management and a Master in Work Sciences, Laurent has 6 years of experience working in learning and development industry. 

    Originally working with youth leadership development, he progressively moved to business consulting world. 

    He started his career as Director of Talent Management in Hong Kong for a multinational youth organization.

    Back in Belgium, he worked as Economic Sciences teacher and created a company through which he delivered career development programs to major players in telecommunication and Oil Industry.

    After a year in Belgium, he finally returned to Hong Kong and worked as Performance Consultant with Dale Carnegie Training Hong Kong.

    Before founding ATHENASIA CONSULTING, Laurent was working for a local company as Organizational Behavior Consultant on team development and soft skills training. The main client he was working with was the metro of Hong Kong for which he worked on partnering to support its extension.

    On the mean time, he has been working part time as Business Planning and operations Consultant with SME’s in Hong Kong both online and face-to-face. He helped his clients to develop comprehensive business plans to structure business idea, plan for growth or simply to raise fund. Due to the success of this activity he decided to incorporate and live from his passion.

    Originally born in Belgium, Laurent has been living (studying or working) in Brazil, Spain, and Hong Kong.

    Languages and international exposure

    Due to his international experience he is Fluent in French, Portuguese, Spanish and English.

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How to DRAFT a Business Plan?

Simple method to draft a plan in less than 2 hours.
28 reviews


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This course is made for people that want to quickly and economically draft a plan to structure their idea and create alignment inside their team.

It’s ideal for people that wants to get a direction for their business but don’t want (or don’t need) to spend months in developing a complete plan such as:

  • Freelancers,
  • Existing entrepreneurs looking for growth,
  • Tech starters with few capital requirements

The main benefits are:

  • Structure your ideas
  • Get a clear direction
  • Create alignment inside your team

We use a visual method with brainstorming templates and post it.

The course is structured in 5 building blocks:

  • The Entrepreneur: Understanding the characteristic an entrepreneur should have in order to be successful.
  • The Analysis: In this section we will carry out a simple external analysis looking at Environment, Industry, Market, Customer
  • The Opportunity: After the Analysis we will identify our opportunity
  • The Plan: In the planning section we will clearly show the different elements that constitute the plan.
  • The Risks: Finally we will identify risks and develop risk mitigation strategies

At the end of this course, you will have a clearer idea of what you want to do with your business. You will also be able to draft a simple DECK presentation to discuss your plan.

Attention I got some confusion before, here is the definition of "DRAFT" used as a verb (ref:the free dictionary) it's also the one I use :

  1. to draw up an outline or sketch for something to draft a speech
  2. to prepare a plan or design of

If you want to write a plan and approach investors, you might want to use this course to create a first draft but we advise you to take our other course on how to "Create a damn good business plan?!", more suitable for this purpose.

Here is the link to that course:

I also have another course on Marketing plan made easy. You can check at this URL:

    • Tolerate the instructor
    • Over 11 lectures and 1 hour of content!
    • Draft a Business Plan
    • Structure your idea
    • Create alignment amongst your team
    • Startup that wants direction
    • Existing Business looking for growth
    • Life style business owners (freelancers, 1 man band...)
    • People that wants to evaluate a business idea
    • Managers inside MNC that need to work on a business case


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  • SECTION 1:
  • 1
    The objectives of this lecture is to introduce the course "How to draft a Business Plan?"
  • 2
    5 pages
    These are the 5 Core templates we will be using. We advise you to print them before starting the course. Printing size:

    • Entrepreneur: A4
    • Analysis: at least A2 ( A1 even better)
    • Opportunity: A4
    • Plan: at least A2 ( A1 even better)
    • Riks: A3

  • 3
    Social Media Contact
    1 page

    Connect with me on the social networks...

  • SECTION 2:
    Core - ATHENASIA Model
  • 4
    The Entrepreneur(s)
    The objectives of this lecture are:
    1.  Identify the characteristics of a successful entrepreneur / team of entrepreneurs 
    2. Assess you / your team
  • 5
    The Analysis
    The objective of this lecture is to help you carrying out an analysis of your future business environment this includes: 
    • Environment
    • Industry
    • Market
    • Customer
  • 6
    The Opportunity
    The objective of this session is :

    1. To wrap up the analysis
    2. Clarify your opportunity

  • 7
    The Plan
    The objective of this session is to help you to structure your plan. We will cover:
    • Mission
    • Ambition
    • Strategy and Goals
    • Marketing
    • Operations
    • HR
    • Finance
    • Legal and administrative
    • Investment
  • 8
    The Risks
    The objective of this lecture is to help you identify the main risks of your plan and mitigate them.
  • SECTION 3:
    Simple Strategic Planning and Financial Modeling (coming soon)
  • 9
    Simple Strategic Planning and Financial Modeling with Excel
    The objective of this course are:

    • Create your 3 years strategic plan.
    • Carry out some SIMPLE financial modeling and financial planning using excel (basic function).
    You can download the Excel fine in attachment. It include a virgin template + the example.
  • SECTION 4:
    Wrap up
  • 10
    Create a Deck - Final draft document (PPT)
    The Objective of this lecture is to wrap up the plan into a simple document using Powerpoint or Keynote. (Powerpoint file is downloadable). If you want the keynote version let me now and I will send it to you by e-mail (I can't upload this type of file on UDEMY)
  • 11
    Next Step
    The Objective of this lecture is to explain the next step if you decide to create and write a comprehensive business plan for fund raising for example.

    It also include a coupon to our other course "How to create a Damn Good Business Plan?!"


Hours of video content
Course Enrollments


  • 16
  • 10
  • 1
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  • Jemima

    Fine !

  • Manuel Fogli
    Good job.

    I really needed it to help myself to make clarity about my business projects.

  • Elaine Montalto

    Good course, lots of visual that helped to understand point of view

  • Billy Corveetveet
    Just what an entrepreneur needs

    This was exactly what I needed as a budding entrepreneur. Usually this business plan process is a fearful step for starting a business, but Laurent breaks it down wonderfully and methodically. I highly recommend this course to anyone who's serious about bringing their idea to life.

  • Sergio Durre Irizar
    Very Enlighting!

    I just finished the course right now. I thought I would struggle far more than I did: Being almost a total ignorant in business admin in general, and business planing (at least decent), mr. Timmermans has been able to do a comprehensive, yet crystal clear and friendly course that has changed my perceptions, knowledge and surely my professional future with his course. I dearly recommend it! I've enrolled fot the "damn Good Business Plan" too, to make sure that I do not miss anything on developing business plans, but I think this could already be enough to star designing any small business. Thank you!

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