How to Do Complete Email Marketing Strategy with MailerLite
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How to Do Complete Email Marketing Strategy with MailerLite

Learn email marketing strategy including subscriber groups, custom fields, opt-in forms, landing pages & automation.
4.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
19 students enrolled
Created by David Lee
Last updated 5/2017
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create email subscriber groups and segments (subgroups)
  • Import and customize email lists
  • Create and launch successful email campaigns
  • Track email campaign activities (opens, clicks, etc.)
  • Create customized email subscription opt-in forms and pop-ups
  • Set up an email opt-in confirmation and welcome email
  • Implement email capture best practices
  • Create a free custom landing page that CONVERTS!
  • Link your landing page to subscriber groups
  • Create a powerful and free email automation
  • Discover my simple automated email response template
  • Capture qualified leads that WANT to give you their email address
View Curriculum
  • You need a PC or Mac with access to the Internet
  • Set up a free MailerLite account.

Do you want to learn how to do email marketing for your business, website or blog but just not sure where to begin? Don’t think you can afford it?

Email marketing is still one of the most effective ways to grow your following and build your brand as a trusted authority. And you can do it all for FREE with MailerLite.

Would it be worth it if you added just one or two more sales or picked up just one new client because of email marketing? Or how about sending HUNDREDS or THOUSANDS of visits back to your website?

In this course, you’ll learn the complete email marketing strategies I’ve used successful with several websites to generate passive income streams every month. Capture emails, grow your following, build your brand and ultimately create more customers and sales!

This course focuses not only on the WHAT, but also the HOW and WHY of email marketing best practices.

Want to learn how to:

  • Create subscriber groups.
  • Use and create fields.
  • Write effective email campaigns – both text and HTML.
  • Write personal email subject lines people WANT to open.
  • Set confirmation and welcome emails.
  • Use a simple drag-and-drop feature to create your emails.
  • Create custom opt-in and pop-up forms.
  • Customize a professional landing/lead capture page that converts.
  • Use free email automation tools.
  • Learn how to pre-write your email automation emails.

Each lesson has a key Pro Tip, and each section has review of key takeaways and a section assignment. This way you can actually start using what you learn right away.

Why Enroll in This Course?

  1. Enroll in the course and you’ll receive lifetime access. Need to go back to a certain lesson or section and take it again? You can do so any time.
  2. Ask me questions. If you have any questions or want to send me a sample of what you create, feel free to do so any time.
  3. Use what you learn right away. Everything you learn in this course, you’ll be able to use immediately.

DON’T MAKE THE SAME MISTAKE I DID. Not using email marketing in my online business cost me THOUSANDS of dollars and countless traffic back to my websites.

Enroll in the course and start putting email marketing to work for you!

Who is the target audience?
  • Anyone wanting to use email marketing to grow a business or hobby
  • Anyone wanting to grow a following online and grow their email list
  • Anyone wanting to learn effective email marketing strategies and best practices
Compare to Other Email Marketing Courses
Curriculum For This Course
32 Lectures
Introduction - What the Course is All About
2 Lectures 09:18

You have to start with your goal in mind. Think about why you are using email marketing and what you want your subscribers to do. 

Preview 04:00

This lesson covers what you will learn throughout this course and what you will be able to use right away to create your own complete email marketing strategy. I'll also tell you a little about me so you know who the heck is teaching you this!

Preview 05:18
Creating Subscriber Groups
7 Lectures 30:18

Learn how to create a subscriber group for your existing email list or for adding emails to the group.

Create Your First Subscriber Group

If you have an existing email list (if you don't no problem at all), this lesson shows you how to import it into the subscriber group with all the existing details and fields (name, email, phone, etc.).

Import Email Lists

Eventually you will want to create a group segment (think of it as a "subgroup") to separate subscribers or identify subscribers based on certain activities. 

Create and Use Group Segments

Learn how to easily create fields for certain subscriber info such as email, first and last name, phone number, city, state, etc. You can use these fields to personalize your emails and email subject line. These fields can be selected and used in your opt-in forms, pop-ups and landing pages.

Preview 05:35

MailerLite gives you subscriber group report activity such as opens, clicks, unsubscribe, etc. Learn what to pay attention to most.

How to Read Subscriber Group Reports

WATCH ME! 1 Minute...

A few key takeaways for the subscriber group section + your section assignment!

Subscriber Group Key Takeaways
Creating Effective Email Campaigns
7 Lectures 56:05

Before you create email campaigns (also known as "blasts"), you need to understand your purpose and intent. 

Email Campaign/Blast Purpose

Text email campaigns are simple but can be highly effective for connecting with your audience and getting your message across. Learn how to create them in this lesson. 

Rich Text Email Campaigns

Add some more flair with HTML emails. Learn how to use MailerLit'e drag-and-drop feature to add text boxes, images, headers, signatures and more.

HTLM Email Campaigns

Connecting and engaging with your subscribers is what email marketing is all about. Learn some pro tips on writing engaging emails that provide value to your followers and lead them to where you want them to go. 

Preview 05:26

The whole point of an email subject line is to get someone to just open the email. Here are some cool tips for writing irresistible subject lines that people will WANT to open. 

Email Subject Line Tips ans Tricks - Have People WANTING to Open Your Email

Add a custom signature to your email that your subscribers are used to seeing. This helps define your brand and build you up as an authority.

Creating an Email Signature

A few key takeaways for the email campaign section + your section assignment!

Email Campaign Key Takeaways
Embed and Pop-up Forms
5 Lectures 48:12

We will create a custom embed form that you can add to a page, blog post or sidebar of your website or blog. You'll also learn how to incorporate the fields we created earlier in the course. 

Creating Embed Forms

It's important to send a confirmation email when someone joins your list. Learn how to send a confirmation email and how you can use this to send a giveaway such as a free eBook, training video or download. 

Set Opt-in Confirmations

Wait... aren't pop-up forms annoying? Only if you use them the wrong way. In this lesson you'll learn how to create pop-up forms and how to use them to bring value to people so they want to join your email list. 

Wouldn't it be cool if people actually wanted to give you their email?

Creating Pop-up Forms - Why Use Them?

Learn how to use the MailerLite WordPress plug-in to easily integrate with your WordPress website. 

Using MailerLite WordPress Plug-in

A few key takeaways for the embed and pop-up form section + your section assignment!

Embed and Pop-up Form Key Takeaways
Customized Landing/Lead Capture Pages
5 Lectures 51:43

Before you create your landing page (aka lead capture page), it's important to understand WHY you want to use one. What's your purpose? What value are you bringing your potential subscribers?

Preview 05:03

There are several great landing page templates to choose from. If you have determined your purpose for your landing page (in the previous lesson) you'll have a great grasp of which template fits your needs.

Don't worry, they are 100% customizable. Delete or add whatever you want.

Using a Landing Page Template

In this lesson we will create a custom landing page from start to finish using pre-written copy. 

Create a Custom Landing Page

You may want to link your landing page to a specific group segment (subgroup) if your page is focused on a specific giveaway, product or service. 

How to Link Your Landing Page to Subgroups

Landing Page - Reviewing Stats/Reports
Email Automation: Your Ultimate Weapon
5 Lectures 01:00:33

In this lesson we cover a few important things to consider before creating your first automation series. What makes them work? How to bring value to your visitors. 

Why Automation is Your Most Powerful Weapon

Before you create your email automation, it's critical that you pre-write your emails. Here's how to do it so that you lead your new subscriber where you want them to go. Plan it out!

Pre-write Your Emails!

This is the most important part of your entire email marketing strategy. We'll create a full email automation workflow, step by step.

Create Your Email Automation Workflow

We'll look more closely into setting delays, conditions and actions within your automation workflow. These let you get specific and use your automation to filter through your subscribers. 

Setting Delays, Conditions and Actions

A few key takeaways for the automation section + your section assignment!

Email Automation Key Takeaways
Conclusion and Course BONUS
1 Lecture 07:23

A few important things to consider from here. Also be sure to download your Course Bonus in the Resources part of this lecture.

Course Conclusion
About the Instructor
David Lee
4.5 Average rating
18 Reviews
78 Students
3 Courses
Home Business Owner, Coach and Passive Income Generator

My passion is helping home business owners control their own sources of income, and grow their business by attracting their dream customers. 

I'm a home business owner, coach, attraction marketer, brand builder and watermelon connoisseur. 

I have empowered thousands of entrepreneurs through personal coaching and by creating marketing materials, training guides, magazines, blogging, online videos and other powerful tools. 

I've served as managing editor for national newsstand magazines such as Success from Home, Beckett Football, Beckett Basketball, and have written personal development columns for SUCCESS magazine.

My work has helped some of the top direct sales and network marketing companies in the world develop their brand and create highly effective marketing materials for millions of their distributors.