This Google AdWords Audit course provides in-depth instructions, using step by step screencasts, to learn how to perform a complete analysis on your Google AdWords campaign. Although Google AdWords is a "Do It Yourself" platform, there are many default settings and layers of functionality that don't necessarily work your favor. This course reveals where to look in your account to find the areas that are causing you to waste your Google AdWords Budget.
Learn How To Audit Your AdWords Account To Improve Results & Stop Wasting Click Spend!
You'll Learn How To:
- Optimize key campaign settings
- Implement advanced account structure
- Improve your overall campaign performance
- Eliminate wasted click spend
Optimize Your Google AdWords & Stop Leaking Cash
Understanding your AdWords account set up is so important for the success of an advertiser's AdWords campaign. Many people don't realize the impact that a campaign's set up actually has on their account, or even how much click spend they're wasting. We dive deeply into the details of proper account structure and reveal just how to find what needs to be done to improve your campaign's overall performance.
This course is ideal for AdWords Account Managers, Pay Per Click Agencies or Entrepreneurs who are interested in selling the services of preparing detailed third party Google AdWords Audits. After completing this course, you will have a deep understanding of proper AdWords Campaign set up and know how to fix the issues that you find in your account.
All content is taught using screencast, step by step instruction, so that you can easily follow & see what changes are needed to be made in your account. You'll learn what campaign settings are key and why they make a difference. You'll understand advanced campaign set up structure, and why that is so important. You'll discover the elements of your account that are causing poor campaign performance and what needs to be done to improve that. And finally, you'll know where the majority of your click spend is being wasted.
The first step when auditing an AdWords Search campaign is to determine what networks the ads are showing in. In this lecture we'll find out how to identify the networks that the ads are showing in, how much money is being spend within each network, and how to stop ads from showing in the wrong networks.
This video explains the key factors that impact the success of showing ads on mobile devices. How to see whether or not the Search Ads are being displaying on mobile devices, and how to much of your click budget is being spent on mobile devices.
This video describes the importance of using the right languages and locations settings for a campaign. Why money can be wasted because settings were set up incorrectly, and how to change the settings to best optimize the account.
This video describes the various Ad Extensions that are available to be used in a campaign, and demos how each one functions and the value that they offer. It also reveals why not using all relevant ad extensions can result in missed opportunities.
This video explains the importance of proper Ad group set up & structure. It reveals just how the ad group's set up can either negatively or positively impact the overall performance of the campaign.
This video explains the importance of the proper Text Ad structure, format and set up. It reveals how Text Ad set up can either negatively or positively impact the overall campaign performance.
This video explains the differences between the varies keyword match types and reveals how keyword format and structure can lead to wasted click spend.
This video looks at landing pages and explains best practices and how they can aid in your sales process. It reveals just how the landing page can either negatively or positively impact your campaign's performance.
This video shows how to see the percentage of time that the campaign's Search Ads are showing compared to the competitor's ads. It shows you the reasons why and explains what needs to be done to change those percentages.
This video explains how to find out whether or not the campaign's budget is being wasted on irrelevant searches. It also reveals how to stop paying for similar searches in the the future.
This video dives deeply into "Negative Keywords". It shows you how to check your negative keyword set up and different ways to apply negative keywords to your account.
This video demystifies Google AdWords "Quality Score". It reveals just how Quality Score can negatively or positively impact the overall campaign's performance, and it reveals just how much more or less you can pay for your clicks because of it.
This video explains what conversion tracking is and how important it is for the successful of an AdWords campaign. It reveal the process needed to properly implement conversion tracking in order to accurately measure the performance and return on investment that you're getting from your AdWords campaign.
I am a Managing Partner for ProClick Marketing, which is a certified Google Partner company. We manage our client's Google AdWords accounts, as well as provide various other PPC / Online marketing services. I am personally a certified AdWords Individual and have passed Google's 5 Specialist challenge - Which includes passing all 5 of Google's individual Search, Display, Shopping, Mobile, & Video AdWords exams.