How To Do A Complete Google AdWords Campaign Audit
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How To Do A Complete Google AdWords Campaign Audit

Learn how to do a complete Google AdWords audit to optimize your campaign for improved performance & results!
4.2 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
40 students enrolled
Created by Stephen Osborne
Last updated 5/2016
English
Curiosity Sale
Current price: $10 Original price: $150 Discount: 93% off
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Be able to perfrom a detailed Google AdWords Account Audit
View Curriculum
Requirements
  • Should be familair with the Google AdWords Account Interface
Description

Introduction

This Google AdWords Audit course provides in-depth instructions, using step by step screencasts, to learn how to perform a complete analysis on your Google AdWords campaign. Although Google AdWords is a "Do It Yourself" platform, there are many default settings and layers of functionality that don't necessarily work your favor. This course reveals where to look in your account to find the areas that are causing you to waste your Google AdWords Budget.

Learn How To Audit Your AdWords Account To Improve Results & Stop Wasting Click Spend! 

You'll Learn How To:

- Optimize key campaign settings

- Implement advanced account structure

- Improve your overall campaign performance

- Eliminate wasted click spend


Optimize Your Google AdWords & Stop Leaking Cash

Understanding your AdWords account set up is so important for the success of an advertiser's AdWords campaign. Many people don't realize the impact that a campaign's set up actually has on their account, or even how much click spend they're wasting. We dive deeply into the details of proper account structure and reveal just how to find what needs to be done to improve your campaign's overall performance.

 

Course Overview

This course is ideal for AdWords Account Managers, Pay Per Click Agencies or Entrepreneurs who are interested in selling the services of preparing detailed third party Google AdWords Audits. After completing this course, you will have a deep understanding of proper AdWords Campaign set up and know how to fix the issues that you find in your account.

  All content is taught using screencast, step by step instruction, so that you can easily follow & see what changes are needed to be made in your account. You'll learn what campaign settings are key and why they make a difference. You'll understand advanced campaign set up structure, and why that is so important. You'll discover the elements of your account that are causing poor campaign performance and what needs to be done to improve that. And finally, you'll know where the majority of your click spend is being wasted.

Who is the target audience?
  • This course is suited for Google AdWords Account Managers, PPC Agenices and anyone who is familiar with the Google AdWords Acount interface. This course is not suitable for anyone who is not familair with the Google AdWords account interface
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Curriculum For This Course
15 Lectures
01:58:47
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Welcome To The Course
1 Lecture 01:32

This video welcomes new students and reveals what to expect in a very brief introduction.

Preview 01:32
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Free Preview
1 Lecture 11:56
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Settings That Waste Money
3 Lectures 16:12

The first step when auditing an AdWords Search campaign is to determine what networks the ads are showing in. In this lecture we'll find out how to identify the networks that the ads are showing in, how much money is being spend within each network, and how to stop ads from showing in the wrong networks.

What Networks Are Your Search Ads Running In?
05:18

This video explains the key factors that impact the success of showing ads on mobile devices. How to see whether or not the Search Ads are being displaying on mobile devices, and how to much of your click budget is being spent on mobile devices.

Is Your Campaign Running On Mobile Devices?
05:18

This video describes the importance of using the right languages and locations settings for a campaign. Why money can be wasted because settings were set up incorrectly, and how to change the settings to best optimize the account.

What Are Your Locations & Language Settings?
05:36
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AdWords Campaign Account Set Up Keys
4 Lectures 38:20

This video describes the various Ad Extensions that are available to be used in a campaign, and demos how each one functions and the value that they offer. It also reveals why not using all relevant ad extensions can result in missed opportunities.

What Ad Extensions Are You Using?
10:24

This video explains the importance of proper Ad group set up & structure. It reveals just how the ad group's set up can either negatively or positively impact the overall performance of the campaign.

How Have Your Ad Groups Been Set Up?
06:48

This video explains the importance of the proper Text Ad structure, format and set up. It reveals how Text Ad set up can either negatively or positively impact the overall campaign performance.

How Have Your Text Ads Been Set Up?
09:01

This video explains the differences between the varies keyword match types and reveals how keyword format and structure can lead to wasted click spend.

What Keyword Format & Structure Are You Using?
12:07
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Landing Pages
1 Lecture 19:58

This video looks at landing pages and explains best practices and how they can aid in your sales process. It reveals just how the landing page can either negatively or positively impact your campaign's performance.

Are Your Landing Pages Causing Wasted Click Spend?
19:58
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Your Campaign's Performance Verses Your Competitiors
1 Lecture 05:37

This video shows how to see the percentage of time that the campaign's Search Ads are showing compared to the competitor's ads. It shows you the reasons why and explains what needs to be done to change those percentages.

Are Your Ads Showing Or Your Competitiors Ads?
05:37
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Are You Paying For Clicks From Irrelevant Searchers?
2 Lectures 10:21

This video explains how to find out whether or not the campaign's budget is being wasted on irrelevant searches. It also reveals how to stop paying for similar searches in the the future.

Are You Paying For Clicks From Irrelevant Searchers?
04:10

This video dives deeply into "Negative Keywords". It shows you how to check your negative keyword set up and different ways to apply negative keywords to your account.

Are You Taking Advantage Of Negative Keywords?
06:11
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Demystifying Quality Score
1 Lecture 07:20

This video demystifies Google AdWords "Quality Score". It reveals just how Quality Score can negatively or positively impact the overall campaign's performance, and it reveals just how much more or less you can pay for your clicks because of it.

Are you Overpaying For Clicks Because Of Low Quality Scores?
07:20
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Tracking & Measuring Your Results
1 Lecture 07:31

This video explains what conversion tracking is and how important it is for the successful of an AdWords campaign. It reveal the process needed to properly implement conversion tracking in order to accurately measure the performance and return on investment that you're getting from your AdWords campaign.

Are You Accurately Tracking Conversions?
07:31
About the Instructor
Stephen Osborne
4.2 Average rating
10 Reviews
40 Students
1 Course
Online & PPC Marketing Instructor

I am a Managing Partner for ProClick Marketing, which is a certified Google Partner company. We manage our client's Google AdWords accounts, as well as provide various other PPC / Online marketing services. I am personally a certified AdWords Individual and have passed Google's 5 Specialist challenge - Which includes passing all 5 of Google's individual Search, Display, Shopping, Mobile, & Video AdWords exams.