User Research: Personas, Scenarios, Task Analyses

Learn about your users with research such as personas, scenarios, and task analyses
  • Lectures 13
  • Video 2 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description


Learn how to conduct UX (user experience) research, including personas, scenarios, and task analyses.

When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it. In this course you will learn how to create and use personas, scenarios, and task analyses so you are sure you understand your target audience. When you know that, then you can design a successful product.

About This Course:

Unconditional 30 day money back guarantee

All future upgrades and lectures are included for FREE

Some examples of what's in the course:

  1. What data to collect about your target audience
  2. How to verify the accuracy of your target audience data
  3. How to create personas that your team will actually use
  4. How to create enterprise-wide personas that can be used across many projects
  5. Persona mistakes to avoid
  6. How to document what your target audience wants to do with scenarios
  7. How user scenarios are different than use-case scenarios
  8. How to outline the entire user experience of your product BEFORE you design with a task analysis.
  9. How to decide what to do a task analysis on
  10. Different formats you can use to create a task analysis
  11. Who to invite to a task analysis session
  12. The difference between current and optimized task analyses
  13. How to decide whether to do a "blue-sky" analysis or one with constraints
  14. How to use your task analysis during design
  15. How to plan and conduct an effective user research interview
  16. Quizzes throughout the course to test your knowledge
  17. Exercises throughout the course to practice what you are learning

and much, much more!

Click the "Take This Course" button at the top right of this page now and get started right away. If you want your current and next project to be great, then you need to get going right away with user research.

What are the requirements?

  • Some experience in the design of technology, such as websites, software, apps, web apps, mobile apps is assumed.

What am I going to get from this course?

  • Over 13 lectures and 2 hours of content!
  • Create personas
  • Create scenarios
  • Decide what data needs to be in a persona
  • Decide on the best way to document the personas
  • Decide on the best way to document the personas
  • Describe how enterprise-wide personas are different from project personas
  • Describe the process for creating enterprise-wide personas
  • Describe how and why to create task analyses
  • Describe how to conduct a collaborative task analysis session

What is the target audience?

  • User Experience Designers, Web Designers, Business Analysts, Usability Professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion


Section 1: Introduction To The Course And About Personas

In this lecture you will learn why user research is so important to the design process, and what is covered in this course.


In this lecture you will learn about user personas -- what they are and why they are important, and how and where to get the data for them.


This lecture finishes the section on personas, and covers how to document personas, different types of personas to choose from, project vs.enterprise personas, how many personas to have for a project, and what information to include in your personas.

2 pages

Try out what you have learned about personas with this exercise. You can send your results to and get feedback.

Quiz: Personas
6 questions
Section 2: The What & Why Of Scenarios

In this lecture you will learn what a scenario is, why it is important to design, and how to create them.

1 page

Try out what you have learned about scenarios with this exercise. You can send your results to and get feedback.

Quiz: Scenarios
5 questions
Section 3: Task Analysis

This is Part 1 of Task Analysis. You will learn what a task analysis is, and why it is important.


In this lecture you will learn how to document a task analysis and tips on conducting collaborative group task analysis sessions.

1 page

Try out what you have learned about task analyses with this exercise. You can send your results to and get feedback.

Quiz:Task Analysis
5 questions
Section 4: Interviewing

In order to do user research you often have to interview someone -- users, stakeholders, and so on. This lecture covers what you need to know to conduct an effective user research interview.

1 page

Try out what you have learned about interviewing with this exercise. You can send your results to and get feedback.

Section 5: Next Steps
2 pages

If you are planning on taking the UX Certificate Exam, then this study guide will help you prepare.


Here are some ideas for a book to read for more information and classes to take for more learning.

Instructor Biography

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

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  5. 1 Stars
    • Robert Elding

    Really good explanation

    Really good summary of both the Scenario and Persona Stages of the UX process.

    • Zlata Damarad

    Money back

    This material could easily fit a short article but not a 1,5h course. There's an instructor face on a screen 90% of time - is this a direct advertisement or narcissism? Students wants to see more graphics, images, theses, examples etc.

    • Sumi Saini

    Good intro to personas and scenarios

    The course was easy to understand and offered a lot of valuable insight into creating user personas and scenarios. Worth taking if you're looking to get an introduction to these concepts. What Susan's courses lack are specific case studies and particular examples - to help illustrate her strong theory. But the theory was great so, a course worth checking out!

    • Ludovic Baumgartner


    Bla-bla-bla :( have to wait till video #6 before you talk about something else but yourself. This is auto promotion. Poor video quality, all could have been said in 3 slides. Please refund.

    • Caroline Bosher

    Very well explained

    A really worthwhile course clarifying personas and scenarios and how they relate to task analysis, use case scenarios and the following steps of the design process.

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