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NOTE: This course is a combination of two previous courses: Personas And Scenarios and Task Analysis. Over 1000 students have signed up for those courses.
When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it. In this course you will learn how to create and use personas, scenarios, and task analyses so you are sure you understand your target audience. When you know that, then you can design a successful product.
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|Section 1: Introduction To The Course And About Personas|
In this lecture you will learn why user research is so important to the design process, and what is covered in this course.
In this lecture you will learn about user personas -- what they are and why they are important, and how and where to get the data for them.
This lecture finishes the section on personas, and covers how to document personas, different types of personas to choose from, project vs.enterprise personas, how many personas to have for a project, and what information to include in your personas.
|Lecture 4||2 pages|
Try out what you have learned about personas with this exercise. You can send your results to email@example.com and get feedback.
|Section 2: The What & Why Of Scenarios|
In this lecture you will learn what a scenario is, why it is important to design, and how to create them.
|Lecture 6||1 page|
Try out what you have learned about scenarios with this exercise. You can send your results to firstname.lastname@example.org and get feedback.
|Section 3: Task Analysis|
This is Part 1 of Task Analysis. You will learn what a task analysis is, and why it is important.
In this lecture you will learn how to document a task analysis and tips on conducting collaborative group task analysis sessions.
|Lecture 9||1 page|
Try out what you have learned about task analyses with this exercise. You can send your results to email@example.com and get feedback.
|Section 4: Interviewing|
In order to do user research you often have to interview someone -- users, stakeholders, and so on. This lecture covers what you need to know to conduct an effective user research interview.
|Lecture 11||1 page|
Try out what you have learned about interviewing with this exercise. You can send your results to firstname.lastname@example.org and get feedback.
|Section 5: Next Steps|
|Lecture 12||2 pages|
If you are planning on taking the UX Certificate Exam, then this study guide will help you prepare.
Here are some ideas for a book to read for more information and classes to take for more learning.
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.
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