How To Use Personas & Scenarios To Design The Best Product

How to use personas and scenarios before you design so you can save time, save money and design it right the first time.
22 reviews
  • I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

    A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

    I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

    I am also an Adjunct Professor at the University of Wisconsin.

    My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

    I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

    My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

    I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

  • Lifetime access to 24 lectures
  • A community of 400+ students learning together!

How To Use Personas & Scenarios To Design The Best Product

How to use personas and scenarios before you design so you can save time, save money and design it right the first time.
22 reviews


Discover courses made by experts from around the world.

Take your courses with you and learn anytime, anywhere.

Learn and practice real-world skills and achieve your goals.



When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are and what they want to do. In this course you will learn how to create and use personas and scenarios so you are sure you understand your target audience, and what they want to do. When you know that, then you can design a successful product.

About This Course:

Over 400 very happy students

Unconditional 30 day money back guarantee from Udemy

All future upgrades and lectures are included for FREE

Some examples of what's in the course:

  1. What data to collect about your target audience
  2. How to verify the accuracy of your target audience data
  3. How to create personas that your team will actually use
  4. How to create enterprise-wide personas that can be used across many projects
  5. Persona mistakes to avoid
  6. How to document what your target audience wants to do with scenarios
  7. How user scenarios are different than use-case scenarios
  8. Examples of personas and scenarios so you have ideas for your own
  9. Quizzes throughout the course to test your knowledge
  10. Exercises throughout the course to practice what you are learning

and much, much more!

Click the "Take This Course" button at the top right of this page now and get started right away. If you want your current and next project to be great, then you need to get going right away with personas and scenarios.

    • Some experience in the design of technology, such as websites, software, apps, web apps, mobile apps is assumed.
    • Over 24 lectures and 1.5 hours of content!
    • Create personas
    • Create scenarios
    • Decide what data needs to be in a persona
    • Decide on the best way to document the personas
    • Decide on the best way to document the personas
    • Describe how enterprise-wide personas are different from project personas
    • Describe the process for creating enterprise-wide personas
    • User Experience Designers, Web Designers, Business Analysts, Usability Professionals


30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion


  • SECTION 1:
    Introduction To The Personas And Scenarios Course
  • 1
    4 Ways Personas & Scenarios Result In Great Design

    This video contains excerpts from the course that explains why personas & scenarios are so important in the design process.

  • 2
    Why Take The Personas & Scenarios Course

    This lecture introduces the course and explains why personas & scenarios are so important in the design process.

  • 3
    About The Instructor

    This lecture introduces the instructor, Dr. Susan Weinschenk

  • 4
    What Is In This Course

    An Overview Of What Is Covered In The Course

  • SECTION 2:
    The What & Why Of Personas
  • 5
    Why Personas Are So Important To Design

    In this lecture you will learn why personas are so important to the design process.

  • 6
    What Is A Persona?

    In this lecture you will learn what a persona is, critical data that should be in a persona, and different alternatives for how to create them

  • 7
    User Groups Versus Personas

    In this lecture you will learn the relationship between and differences of user groups versus personas.

  • 8
    What Should Be In A Persona

    This lecture covers the types of data to consider including in your persona.

  • 9
    How Many Personas?

    In this lecture we will discuss how many personas you should develop and document for a project.

  • 10
    Creating Enterprise Personas

    Some personas are designed to be used across the whole enterprise, rather than for a particular project. This lesson teaches how to document enterprise-wide personas. 

  • 11
    Creating The Actual Persona

    You've gathered and validated all the relevant data on your users/audience. Now it's time to create the actual persona.

  • 12
    From Enterprise Personas To Project Personas

    How to start with enterprise personas and use them as project personas

  • 13
    Changing Personas Over Time

    This lecture discusses keeping personas updated over time.

  • 14
    What To Do When You Don't Have A Budget

    This lecture talks about the minimum persona you need to create even if you don't have a budget or time for "formal" personas.

  • 15
    Software For Personas: Persona Modeler

    This lecture shows a few screens from the Tandem Seven software tool Persona Modeler

  • 16
    A Persona Exercise

    A suggested exercise for you to create a persona.

  • SECTION 3:
    The What & Why Of Scenarios
  • 17
    An Introduction To Scenarios

    This lecture introduces the idea of scenarios.

  • 18
    Why scenarios are important

    This lecture explains why scenarios are so important in driving the design of the product you create.

  • 19
    How Many & Which Scenarios To Develop

    This lecture covers how many scenarios you should have, which ones to choose to develop, and how to work as a team to come up with the best set of scenarios.

  • 20
    Frequent, Critical, and Exception Scenarios

    This lecture covers the differences between frequent, critical, and exception scenarios.

  • 21
    What To Document And Why

    In this lecture we cover what scenarios you should document and the purpose of documenting any user research.

  • 22
    Use Case Scenarios Versus User Scenarios

    In this lecture we cover the differences between what we are describing as user scenarios and the term "use-case" scenarios.

  • 23
    Try A Scenario Exercise

    Try creating a scenario on your own as an exercise.

  • SECTION 4:
    Ready For Design
  • 24
    Ready For Design

    The last lecture in the course -- you are ready for design.


Hours of video content
Course Enrollments


  • 8
  • 10
  • 0
  • 2
  • 2


  • Zlata Damarad
    Money back

    This material could easily fit a short article but not a 1,5h course. There's an instructor face on a screen 90% of time - is this a direct advertisement or narcissism? Students wants to see more graphics, images, theses, examples etc.

  • Sumi Saini
    Good intro to personas and scenarios

    The course was easy to understand and offered a lot of valuable insight into creating user personas and scenarios. Worth taking if you're looking to get an introduction to these concepts. What Susan's courses lack are specific case studies and particular examples - to help illustrate her strong theory. But the theory was great so, a course worth checking out!

  • Ludovic Baumgartner

    Bla-bla-bla :( have to wait till video #6 before you talk about something else but yourself. This is auto promotion. Poor video quality, all could have been said in 3 slides. Please refund.

  • Caroline Bosher
    Very well explained

    A really worthwhile course clarifying personas and scenarios and how they relate to task analysis, use case scenarios and the following steps of the design process.

  • A.C. ERDAL
    too basic, too general discussions

    there should be examples, taking students every step from beginning to end. pick a topic and use it at every lecture.