I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.
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When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are and what they want to do. In this course you will learn how to create and use personas and scenarios so you are sure you understand your target audience, and what they want to do. When you know that, then you can design a successful product.
About This Course:
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Some examples of what's in the course:
and much, much more!
Click the "Take This Course" button at the top right of this page now and get started right away. If you want your current and next project to be great, then you need to get going right away with personas and scenarios.
This video contains excerpts from the course that explains why personas & scenarios are so important in the design process.
This lecture introduces the course and explains why personas & scenarios are so important in the design process.
This lecture introduces the instructor, Dr. Susan Weinschenk
An Overview Of What Is Covered In The Course
In this lecture you will learn why personas are so important to the design process.
In this lecture you will learn what a persona is, critical data that should be in a persona, and different alternatives for how to create them
In this lecture you will learn the relationship between and differences of user groups versus personas.
This lecture covers the types of data to consider including in your persona.
In this lecture we will discuss how many personas you should develop and document for a project.
Some personas are designed to be used across the whole enterprise, rather than for a particular project. This lesson teaches how to document enterprise-wide personas.
You've gathered and validated all the relevant data on your users/audience. Now it's time to create the actual persona.
How to start with enterprise personas and use them as project personas
This lecture discusses keeping personas updated over time.
This lecture talks about the minimum persona you need to create even if you don't have a budget or time for "formal" personas.
This lecture shows a few screens from the Tandem Seven software tool Persona Modeler
A suggested exercise for you to create a persona.
This lecture introduces the idea of scenarios.
This lecture explains why scenarios are so important in driving the design of the product you create.
This lecture covers how many scenarios you should have, which ones to choose to develop, and how to work as a team to come up with the best set of scenarios.
This lecture covers the differences between frequent, critical, and exception scenarios.
In this lecture we cover what scenarios you should document and the purpose of documenting any user research.
In this lecture we cover the differences between what we are describing as user scenarios and the term "use-case" scenarios.
Try creating a scenario on your own as an exercise.
The last lecture in the course -- you are ready for design.
This material could easily fit a short article but not a 1,5h course. There's an instructor face on a screen 90% of time - is this a direct advertisement or narcissism? Students wants to see more graphics, images, theses, examples etc.
The course was easy to understand and offered a lot of valuable insight into creating user personas and scenarios. Worth taking if you're looking to get an introduction to these concepts. What Susan's courses lack are specific case studies and particular examples - to help illustrate her strong theory. But the theory was great so, a course worth checking out!
Bla-bla-bla :( have to wait till video #6 before you talk about something else but yourself. This is auto promotion. Poor video quality, all could have been said in 3 slides. Please refund.
A really worthwhile course clarifying personas and scenarios and how they relate to task analysis, use case scenarios and the following steps of the design process.
there should be examples, taking students every step from beginning to end. pick a topic and use it at every lecture.