The Essentials Guide To Designing A Social Media Strategy
4.3 (46 ratings)
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The Essentials Guide To Designing A Social Media Strategy

Be strategic with your social media: create a purpose and meet your goals.
4.3 (46 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,323 students enrolled
Created by Rachel Beaney
Last updated 10/2016
English
Price: $70
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  •   Identify your business and customer needs
  • Find and share your core business values
  • Design a social media strategy
  • Turn your strategy into tactics
  • Craft best-practise posts which reflect your strategy
View Curriculum
Requirements
  • You will need something to write with – a notepad or a mobile device – something to jot your ideas down.
Description

What you will learn….

In this course, you will learn how to develop a smart and social media strategy that is right for your business.

Drawing on the unique aspects of your business goals, your customers and business culture, you will learn how to turn those components into a strategy to make your social media marketing more effective for your business.

You will complete this course with a blueprint of a social media strategy which maps out what kinds of content you should be creating and why. You will also learn how to measure the success of your social media strategy and how to create content inspired by your goals.

If you’ve been running your social media channels, or you’re just launching social media channels, you need to have a social media strategy to ensure your marketing has purpose and direction. Without a strategy, you cannot measure success and see which aspects of your marketing are worth your time.

Develop a social media strategy so you have a clear direction, and purpose with your social media - so when you put in time and effort, it’s in the right places.

You will learn:
The basics of marketing theory to frame your approach
How to verbalise your business goals
How to approach your customers and their needs in your social media
How to distinguish your unique business culture
Which demographics are on each social network
How to match metrics with your business goals to measure success
By combining these aspects, you will have a social media strategy for your business.

Past student reviews:

"it's a very useful, practical course that really pushes you to understand and devise a social media strategy" - Teresa B.
 
About your course instructor:
Rachel Beaney is a social media specialist, having worked for nearly a decade in the digital media space. She’s worked on social media campaigns for big names like Microsoft, Aussie Home Loans, Network Ten, MasterChef Australia and more.
Rachel is passionate about teaching and helping people get the most out of digital and social media for their businesses.

Take the course:

Before we go any further I don't want you to be disappointed with this course - this course covers the elements you need to think about for designing a social media strategy for beginners.

This course does not cover social media day-to-day management or campaign execution. This is the topline thinking behind a social media approach.

What am I going to get from this course?

·       Over 1 hour of video lectures
·       Hands-on exercises every step of the way
·       A new way to understand your business and customer needs
·       An understanding of how social media marketing fits in with a traditional marketing mix
·       A social media strategy that is personalised for your business.

Who is the target audience?

·       If you are a business owner or entrepreneur, you might find learning how to develop a social media strategy a useful tool.
·       If you work in marketing, digital media, digital production or online community management, having a social media strategy to guide you is essential.
·       If you are a consultant or freelancer, this is a handy approach for working with clients who want to make the most out of your social media.

What are the requirements?
·       You will need something to write with – a notepad or a mobile device – something to jot your ideas down.
·       You need to be willing to think about your business in a new way
·       Keen to get creative!

After this course, you will be able to do:

·       Identify your business and customer needs
·       Find and share your core business values
·       Design a social media strategy
·       Turn your strategy into tactics
·       Craft best-practise posts which reflect your strategy.

Is it time for a change?

Do you feel like your social media channels are a waste of time?
Are you exhausted trying to run all of your social media accounts?
Do you feel like your social media channels don't really help your business goals?
Do you want to learn how to create content which engages your audience around your business?
Do you want to convert people into long-term advocates for your brand?
A social media strategy will alleviate the uncertainty associated with running social media channels using a scattergun approach. Be strategic about your marketing and learn how to leverage the tools of the modern marketing age.

Updated October 2016

Who is the target audience?
  • If you are a business owner or entrepreneur, you might find learning how to develop a social media strategy a useful tool.
  • If you work in marketing, digital media, digital production or online community management, having a social media strategy to guide you is essential.
  • If you are a consultant or freelancer, this is a handy approach for working with clients who want to make the most out of your social media.
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Curriculum For This Course
14 Lectures
01:18:34
+
Introduction to the Course
2 Lectures 06:31
Welcome to the course! In this lecture, we find out more about our instructor Rachel Beaney and find out just what's in the course.
Preview 02:36

What is social media marketing? Let's get real about what this often-hyped medium can do; it's advantages, disadvantages and where it sits in your marketing mix.
Preview 03:55
+
Developing Your Strategy
5 Lectures 33:26
We learn about marketing theory and the consumer journey to give us some background of how social media marketing can be approached.
Preview 07:55

In this lesson, we talk about your business goals and objectives so you can better frame your social media content.
Your Business Goals
05:47

Understanding who your audience are is essential when developing your social media strategy. This lesson aims to make these clearer for your business.
Your Business Community
05:37

Every social network has a different demographic on it. Find out which social platform has the audience you're targeting.
Social Channel Demographics
07:20

You business culture is a way to build trust on your social media channels. Creating content celebrating your culture and values is key. This lesson gives you some ideas to get you thinking about your business culture.
Your Business Culture
06:47
+
Combining the Elements
2 Lectures 10:19
How do we turn this strategy into tactics? This lesson looks at how we can approach creating content around the key business themes you've identified.
Combining the Elements
03:01

What kinds of content exists on social media? We look at what our options are in terms of content creation online.
Content Types
07:18
+
Creating Content
3 Lectures 15:21
We look at examples from other businesses for inspiration for how you can create posts themed around your business goals. Now- it's time for you to create!
Your Business Posts
05:25

What do community-themed posts look like? We find out to get some ideas.
Your Community Posts
05:14

How do we create content inspired by our business culture? Let's look at some case studies; then it's your turn!
Your Culture Posts
04:42
+
Putting It into Action
2 Lectures 12:57
In this lesson, we look at how to determine your Key Performance Indicators in order to measure success.
Measuring Success
10:09

How do we turn our brilliant strategy into action? Let's find out…
Your next Steps
02:48
About the Instructor
Rachel Beaney
3.7 Average rating
125 Reviews
5,659 Students
4 Courses
Digital and Social Media Specialist

Rachel Beaney is a freelance digital media specialist, with a wide variety of experience in creating multimedia projects, social media and online content.

She has worked as an editor, a social strategist, on social media execution, community management and real-time social media integration. She is fluent in creating engaging content, with a solid technical understanding of the web.

She’s worked on social media campaigns for big names like Microsoft, Aussie Home Loans, Network Ten, MasterChef Australia and more.

Rachel is passionate about teaching in a friendly and accessible way and helping people get the most out of digital and social media for their businesses.

Rachel lives in Sydney, Australia and in her spare time, creates clay animation.