How to Design a Logo - a Beginners Course
4.7 (787 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
11,469 students enrolled

How to Design a Logo - a Beginners Course

Learn how to design a logo from client brief to finished design.
4.7 (787 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
11,469 students enrolled
Created by Tara Roskell
Last updated 10/2015
English
English [Auto-generated]
Current price: $11.99 Original price: $29.99 Discount: 60% off
4 days left at this price!
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This course includes
  • 2.5 hours on-demand video
  • 2 articles
  • 9 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • A step by step course to learn how to design logos
Requirements
  • Computer, A full or free trial version of Adobe illustrator for the latter part of the course (no prior knowledge required)
Description

Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.

Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.

Learn How to Design an Eye-Catching and Effective Logo Every Time.

  • Generating and Sketching Design Ideas Quickly
  • Fonts and Text Positioning
  • Color and Format Options
  • Using Adobe Illustrator for Creation of Logos
  • Submitting Design Ideas and Working with Clients

Make Every Client Happy by Designing a Great Logo

The most difficult part of working as a designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client's expectations, and using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.

Contents and Overview

This course, containing over 42 lectures and 2.5 hours of content, provides step-by-step instructions on logo design. No logo design experience is required; however, you should have a full or free trial version of Adobe Illustrator, even though you don't need prior knowledge working in this program.

You'll receive a 61-page eBook on how to design logos, as well as information on how to receive a logo design brief from a client. Then you'll learn how to collect reference materials and imagery to sketch out ideas.


Upon completion of this course, you'll understand mind mapping and mood boards, which help you brainstorm logos. You'll know how to create unique symbols, add elements to a word, use geometric shapes and initials, and position text properly.

Students will nail the basics of Illustrator, know where to find free fonts, and create logos in color, black and white, and in different formats. You'll also receive tips on sending ideas to clients, making changes and finalizing a logo, and pricing your work. All of these skills will make you a more valuable designer or allow you to use your creativity to make your own logos.

Who this course is for:
  • People wanting to learn how to design a logo in order to - sell it as a service or to design their own logos
Course content
Expand all 41 lectures 02:18:40
+ Bonus
1 lecture 00:00

A 61 page downloadable pdf ebook with warm up exercises and sample logo design project.

61 Page Ebook - How to Design a Logo
17.3 MB
+ Getting a Logo Design Brief
3 lectures 17:45
Notes: Logo design brief summary
49.3 kB
Sample logo design questionnaire
44.5 kB
+ Reference Material, Moodboards and Mind Mapping
4 lectures 04:12
Collecting Together Reference Material
01:36
Mac Screenshot Take a Mac Screenshot by using command, shift and the number 4 - this will let you select an area to screen shot You can also use a free application called Skitch www.skitch.com for creating screenshots PC Screenshot On a PC take a screenshot by using the "Print Screen" ( PrtScn) key…
Notes: How to take a Screenshot on Mac or PC
00:21
Collecting imagery and creating moodboards
01:05

On the request of a couple of students who were struggling with mind mapping I have put a couple of extra videos  on my blog. You can find them at http://nobulldesignschool.com

Mind Mapping to generate ideas
01:10
+ Sketching out Ideas
9 lectures 12:36
Introduction to sketching out ideas
00:35
Adding elements to a word
03:35
How to create a symbol (practice exercise)
01:47
Creating a symbol
01:34
Common logo text positioning
00:58
Using a company's initials
01:21
Using the first letter of a company name
00:52
Using geometric shapes
01:07
Sketching recap and choosing the best ideas
00:47
+ All about Fonts and Typography
2 lectures 06:11
Introduction to fonts
03:35
Finding free fonts for commercial use
02:36
+ Working up Logos in Illustrator in Black and White
4 lectures 46:18
Working up logos in Illustrator in black and white part 1
13:43
Working up logos in Illustrator in black and white part 2
13:14
Working up logos in Illustrator in black and white part 3
18:58
All the black and white logos
00:23
+ Working up the Logos in Colour
3 lectures 11:20
Colour types
04:05
Colouring up the logos
05:26
All the colour logos
01:49
+ Sending the Logos Designs to the Client
3 lectures 07:00
Sending logos to the client
01:20
Client feedback
05:40
Notes: Logo design feedback from the client
41.4 kB