How to Design a Logo - a Beginners Course
4.5 (679 ratings)
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How to Design a Logo - a Beginners Course

Learn how to design a logo from client brief to finished design.
4.5 (679 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11,009 students enrolled
Created by Tara Roskell
Last updated 10/2015
English [Auto-generated]
Current price: $22 Original price: $30 Discount: 27% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • A step by step course to learn how to design logos
View Curriculum
  • Computer, A full or free trial version of Adobe illustrator for the latter part of the course (no prior knowledge required)

Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.

Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.

Learn How to Design an Eye-Catching and Effective Logo Every Time.

  • Generating and Sketching Design Ideas Quickly
  • Fonts and Text Positioning
  • Color and Format Options
  • Using Adobe Illustrator for Creation of Logos
  • Submitting Design Ideas and Working with Clients

Make Every Client Happy by Designing a Great Logo

The most difficult part of working as a designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client's expectations, and using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.

Contents and Overview

This course, containing over 42 lectures and 2.5 hours of content, provides step-by-step instructions on logo design. No logo design experience is required; however, you should have a full or free trial version of Adobe Illustrator, even though you don't need prior knowledge working in this program.

You'll receive a 61-page eBook on how to design logos, as well as information on how to receive a logo design brief from a client. Then you'll learn how to collect reference materials and imagery to sketch out ideas.

Upon completion of this course, you'll understand mind mapping and mood boards, which help you brainstorm logos. You'll know how to create unique symbols, add elements to a word, use geometric shapes and initials, and position text properly.

Students will nail the basics of Illustrator, know where to find free fonts, and create logos in color, black and white, and in different formats. You'll also receive tips on sending ideas to clients, making changes and finalizing a logo, and pricing your work. All of these skills will make you a more valuable designer or allow you to use your creativity to make your own logos.

Who is the target audience?
  • People wanting to learn how to design a logo in order to - sell it as a service or to design their own logos
Curriculum For This Course
41 Lectures
1 Lecture 00:00

A 61 page downloadable pdf ebook with warm up exercises and sample logo design project.

61 Page Ebook - How to Design a Logo
17.3 MB
Getting a Logo Design Brief
3 Lectures 17:45

Notes: Logo design brief summary
49.3 kB

Sample logo design questionnaire
44.5 kB
Reference Material, Moodboards and Mind Mapping
4 Lectures 04:12
Collecting Together Reference Material

Mac Screenshot Take a Mac Screenshot by using command, shift and the number 4 - this will let you select an area to screen shot You can also use a free application called Skitch for creating screenshots PC Screenshot On a PC take a screenshot by using the "Print Screen" ( PrtScn) key…
Notes: How to take a Screenshot on Mac or PC

Collecting imagery and creating moodboards

On the request of a couple of students who were struggling with mind mapping I have put a couple of extra videos  on my blog. You can find them at

Mind Mapping to generate ideas
Sketching out Ideas
9 Lectures 12:36
Introduction to sketching out ideas

Adding elements to a word

How to create a symbol (practice exercise)

Creating a symbol

Common logo text positioning

Using a company's initials

Using the first letter of a company name

Using geometric shapes

Sketching recap and choosing the best ideas
All about Fonts and Typography
2 Lectures 06:11
Introduction to fonts

Finding free fonts for commercial use
Adobe Illustrator Basics
1 Lecture 20:10
Adobe Illustrator Basics
Working up Logos in Illustrator in Black and White
4 Lectures 46:18
Working up logos in Illustrator in black and white part 1

Working up logos in Illustrator in black and white part 2

Working up logos in Illustrator in black and white part 3

All the black and white logos
Working up the Logos in Colour
3 Lectures 11:20
Colour types

Colouring up the logos

All the colour logos
Sending the Logos Designs to the Client
3 Lectures 07:00
Sending logos to the client

Client feedback

Notes: Logo design feedback from the client
41.4 kB
4 More Sections
About the Instructor
Tara Roskell
4.5 Average rating
1,131 Reviews
35,304 Students
2 Courses
Graphic Designer 20+ Years Industry Experience

I am a freelance graphic designer with 20 years experience working in the Graphic Design industry. This consists of working for 10 years full time for design agencies, to becoming director of a small design agency and then finally freelancing for the last 8 years.

My work consists of mainly design for print including  - logos/corporate identity, packaging design, brochures and posters and exhibition design. I have also blogged for several years on the subject of graphic design and more recently on idea generation and creativity.

I have created a course to go step by step through the process of logo design, which includes showing a briefing taking place on Skype through to how to generate ideas to the final logo. It also includes advice on quoting for design.